Social Media Marketing Lead

About PhonePe Group: 

PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture

At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right  environment for you is just one of the things we do. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a  big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

Job Title: Social Media Marketing Lead

 

Role Summary:

 

The Head of Social Media will lead the PhonePe Group's social media strategy across all platforms and business units. This role involves building thought leadership, enhancing corporate reputation, guiding social media teams within various businesses, and keeping PhonePe ahead of the curve in the social media landscape. This is a highly collaborative role that requires close interaction with various stakeholders across the organization. This is a hybrid role — part strategist, part operator — where you will lead a growing team, oversee creative execution, manage influencer partnerships, support crisis comms, and ensure measurable growth through organic and paid efforts. Your focus will be on leading the creation of an insight-led, real-time, platform-native social media content engine that supports the entire marketing funnel.

 

Reporting Structure:

 

• Reports to: Chief Marketing Officer (CMO)
• Dotted Line to: Head of Corporate Communications

 

Key Responsibilities:

 

Strategic Leadership:

 

• Develop and execute a comprehensive social media strategy for the PhonePe Group, encompassing all business lines and platforms.
• Build thought leadership and enhance corporate reputation through strategic social media initiatives.
• Guide and mentor social media teams within the different business units to ensure alignment with the overall group strategy.
• Stay abreast of emerging social media trends, technologies, and platforms to maintain PhonePe's leadership position.
• Manage and optimize the social media budget across content, community, partnerships, and tools.

 

Collaboration and Stakeholder Management:

 

• Collaborate closely with the Marketing Team leaders, Creative and Design Team, Chief Human Resources Officer (CHRO), Customer Experience (CX) team, and Business Heads.
• Work with the Head of Corporate Communications on amplification, reputation management and crisis communication strategies.
• Build strong relationships with internal and external stakeholders to ensure effective communication and alignment.

 

Technology and Automation:

 

• Drive the adoption of technology and platforms to automate social media management and listening.
• Implement tools and systems to enhance efficiency and effectiveness in social media operations.
• Leverage data and analytics to measure performance and optimize strategies.
• Leverage analytics tools (e.g., Sprinklr, Brandwatch, native dashboards) to track KPIs, benchmark against competitors, and derive insights.
• Use sentiment analysis and listening to shape messaging, guide campaign development, and proactively manage reputation. Proactively contribute to insight generation through social media listening.

 

Employer Branding:

 

• Support and enhance employer branding initiatives through social media platforms.
• Showcase PhonePe Group's culture, values, and employee stories to attract and retain talent.
• Collaborate with the HR team to develop and execute social media campaigns for recruitment and employee engagement.

 

Specific Business Support:

 

• Provide strategic social media guidance to the PhonePe app, Share.Market, Pincode, and Indus platforms.
• Develop tailored social media strategies for Consumer Payments, Merchants, Lending, and Insurance businesses

 

Qualifications:

 

• Extensive experience in social media strategy, content creation, and community management.
• Proven track record of building and scaling social media programs for large organizations.
• Excellent communication, collaboration, and leadership skills.
• Experience in driving technology adoption and automation in social media management.
• Passion for employer branding and employee engagement.

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment 
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.

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