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Director, Partner Marketing

USA - Remote

About Ping Identity: 

At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it. 

Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear. 

While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Diversity, reminds us to celebrate differences so you are empowered to bring your authentic self to work. 

We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management. 

Position Overview

Ping Identity seeks an experienced Director of Partner Marketing for North America to lead, develop, and execute our partner marketing strategy across the region. This role is critical to driving demand generation and revenue growth through our extensive partner ecosystem, including resellers, distributors, systems integrators and more. The ideal candidate is an innovative, results-driven marketer with a strong background in B2B technology and cybersecurity, extensive experience working with channel sales, and a demonstrated ability to develop and implement high-ROI partner programs.

Key Responsibilities

  • Strategy and Execution: Define and lead the North America partner marketing strategy, aligning closely with sales and marketing objectives. Implement demand generation and go-to-market programs across the region to drive partner sales and new customer acquisition.
  • Program Development: Design and execute high-ROI marketing programs and campaigns, leveraging Ping's direct marketing programs as well as building custom, co-marketing efforts with priority partners, to support partner sales. Ensure programs are fully enabled and aligned with Ping’s product offerings, messaging, and value propositions.
  • Sales Alignment: Work collaboratively with the North America sales and partner teams to align on objectives, execute joint marketing plans, and drive initiatives that support pipeline growth and accelerated conversions. 
  • Partner Relationships: Develop deep relationships within our priority partner set and collaborative strategies that create urgency and empower channel partners and accelerate sales. 
  • Budget Management and ROI Measurement: Manage the partner marketing budget effectively, setting performance targets, and measuring ROI on campaigns, incentives, and programs to optimize investment and drive business outcomes.
  • Cross-Functional Collaboration: Partner with global and regional marketing teams to ensure consistency in messaging, positioning, and program execution, while tailoring campaigns to the specific needs of the North American sub-regions and verticals.
  • Performance Monitoring: Leverage data-driven insights to monitor and optimize program effectiveness, making recommendations for adjustments based on KPIs, market trends, and partner feedback. 
  • Pipeline Ownership: Own the partner pipeline number for the Americas region, in partnership with Sales. Conduct weekly pipeline reviews, represent partner marketing forecast and contribution in all sales calls and business reviews.
  • Leadership: Build and mentor a team of partner marketers, fostering a collaborative and high-performance culture that aligns with Ping Identity’s values and growth objectives.

Qualifications

  • Experience: 10+ years of partner marketing experience in a B2B technology organization, preferably in cybersecurity, with 5+ years in a leadership role.
  • Channel Marketing Expertise: Demonstrated experience working with a variety of partner types (resellers, distributors, GSIs, alliances, and technology providers) and an in-depth understanding of partner marketing motions (to-partner, through-partner, and with-partner).
  • Strategic Vision: Proven ability to develop comprehensive partner marketing strategies that drive sales and build long-term value.
  • Analytical Mindset: Skilled in budget management and performance analysis, with the ability to use data to drive decisions, evaluate success, and optimize programs.
  • Relationship Management: Exceptional relationship-building and communication skills to influence and partner with internal teams and external partners, ensuring alignment and execution across various stakeholders.
  • Technical Proficiency: Experience with marketing platforms (e.g., Salesforce, partner management systems) and a strong understanding of enterprise lead management and marketing attribution as it relates to partner marketing investments.
  • Education: BA/BS in Marketing, Business, Communications, or a related field
 

USA: $175,000-$200,000

In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.

Life at Ping:

We believe in and facilitate a flexible, collaborative work environment. We’re growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that’s who we want to succeed with every day. 

Here are just a few of the things that make Ping special:

  • A company culture that empowers you to do your best work.
  • Employee Resource Groups that create a sense of belonging for everyone.
  • Regular company and team bonding events.
  • Competitive benefits and perks.
  • Global volunteering and community initiatives

Our Benefits: 

  • Generous PTO & Holiday Schedule 
  • Parental Leave
  • Progressive Healthcare Options
  • Retirement Programs
  • Opportunity for Education Reimbursement 
  • Commuter Offset (Specific locations) 

Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.

We are an Equal Opportunity/Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

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