Director of CTV, Sales
Who We Are:
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.
A day in the life:
The Director of CTV Sales plays a critical role in driving revenue growth for Power Digital Marketing by identifying and pursuing new business opportunities with brand advertisers. The ideal candidate will have the ability to cultivate strategic brand-level connections, and forge relationships with key decision-makers - showing resilience and determination along the way. This role requires an individual that appreciates autonomy, has heightened critical thinking abilities, and knows the inside workings of the programmatic media / CTV landscape. While this individual contributor role is focused on increasing the volume of revenue and billings for our programmatic CTV and measurement offerings; the candidate must show a deep knowledge of the digital marketing industry, and have the ability to articulate how our broader services can address client challenges and business objectives
Responsibilities:
- Become an expert in the unique value proposition of Power Digital’s CTV offering through deep partnership with Product, Data Science, and Sales teams.
- Utilize data and technology tools to identify, pursue, engage, and connect with prospective buyers (advertisers) within our ideal client profiles.
- Drive prospective client meetings with a particular focus on providing expertise for our CTV ad offering.
- Focus on increasing revenue and adoption of our paid CTV and measurement ad products while also acting as a connective tissue between Power teams and our advertisers.
- Reach and strive to exceed sales quotas while contributing to our team goals.
- Manage a variety of prospective advertiser accounts.
- Travel to client meetings and collaborate with colleagues, as required.
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your role and department
- Drive new revenue opportunities through events, networking, cold-calling, and thought leadership opportunities
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Role Requirements:
- A passion for digital advertising, building fruitful business-relationships, and becoming an expert in the broad world of Power Digital Marketing
- An ability to quickly build relationships with a variety of stakeholders, both internal and external.
- 8+ years of experience in digital sales with at least 2 years of experience in CTV sales
- A proven track record of leveraging data to create insights, compelling presentations, and identify sales opportunities
- An ability to prioritize effectively across a broad spectrum of initiatives
- A team-first mindset
- A proven ability to build a book, nurture existing clients and relationships, and upsell appropriately
- An executive level presence in demeanor, poise, and tact
- Previous sales training (such as Challenger, MEDDIC, etc.)
- Strong follow-through in time management, attention to detail, and reliability
- Strong written and verbal communication skills
- The ability to handle and prioritize multiple tasks, under a managed deadline
- Exhibits enthusiasm, passion, creativity, and commitment
- Strong organizational and time management skills
- Ability to work, contribute in a team environment
- Salesforce experience
Key Performance Indicators (KPIs)
- Achieve Monthly Goals for:
- Pitching New Clients
- Onboarding New Clients
- Contracting Media Insertion Orders
- Generating Outbound SQL’s
Most Important Things (MITs)
- An ability and proven track record of SELLING: Being a hunter, building a book, negotiating and winning deals - and doing it with a strong sense of urgency and resilience.
- Performance measurement and ROI: Implement the right actions, behaviors, and individual KPIs and metrics to measure effectiveness and generate revenue.
Benefits & Perks:
- Base salary + commission opportunities
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Fully flex work environment: full-remote, in-office, or hybrid
- Employee Assistance Program (EAP)
- 12 observed national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.
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