Retention Marketing Manager (Canada)

OUR STORY

Quince was started to challenge the existing idea that nice things should cost a lot. Our mission was simple: create an item of equal or greater quality than the leading luxury brands and sell them at a much lower price. 

OUR VALUES

Customer First. Customer satisfaction is our highest priority.

High Quality. True quality is a combination of premium materials and high production standards that everyone can feel good about.

Essential design. We don’t chase trends, and we don’t sell everything.  We’re expert curators that find the very best and bring it to you at the lowest prices.

Always a better deal. Through innovation and real price transparency we want to offer the best deal to both our customers and our factory partners.  

Environmentally and Socially conscious.  We’re committed to sustainable materials and sustainable production methods. That means a cleaner environment and fair wages for factory workers.

OUR TEAM AND SUCCESS 

Quince is a retail and technology company co-founded by a team that has extensive experience in retail, technology and building early stage companies. You’ll work with a team of world-class talent from Stanford GSB, Google, D.E. Shaw, Stitch Fix, Urban Outfitters, Wayfair, McKinsey, Nike etc.

THE IDEAL CANDIDATE 

We’re looking for a strategic, data-driven Retention Marketing Manager to drive activation, repeat purchase, and long-term customer value in the Canadian market. In this role, you’ll blend creative ideation with rigorous testing to develop world-class lifecycle programs across email, SMS, push, and in-app messaging. You’ll have a deep understanding of what motivates consumer behavior and how to leverage data to build personalized, high-impact campaigns.

You’ll be joining a team that values speed, candor, and innovation—and where accountability is shared across all levels. If you're energized by solving ambiguous problems, thrive in fast-paced environments, and hold yourself to high standards, this is your opportunity to make a meaningful impact.

This role will report into the Sr. Director, Retention Marketing. 

RESPONSIBILITIES:

• Own and execute the Canadian retention strategy (email/SMS/push/in-app) to drive conversion, repeat purchases, and customer lifetime value.
• Build and manage a retention marketing calendar, optimizing promotions and content to encourage cross-sell, reactivation, and engagement.
• Design and test a best-in-class welcome series to significantly improve lead-to-purchase activation rates.
• Run A/B and multivariate tests across lifecycle touchpoints to optimize click-through rate (CTR), revenue per visit, and engagement.
• Develop segmentation strategies based on customer behavior, user cohorts, demographics, lifecycle stage, and product preferences.
• Partner with data science and engineering to identify key drivers of high-value customers and operationalize personalization strategies.
• Collaborate with creative and brand teams to develop localized content and templates tailored to the Canadian consumer journey.
• Launch and scale app marketing initiatives (push/in-app) for new and existing Canadian customers.

REQUIREMENTS:

• 5+ years of experience in retention/lifecycle marketing, including triggered, promotional, and transactional campaigns.
• Deep experience with Iterable or comparable ESP required (Braze, Klaviyo, SFMC, etc.)
• Strong understanding of email design best practices, HTML, and copywriting for performance.
• Proficiency in setting up and analyzing statistically sound A/B tests.
• Exceptional attention to detail and ability to identify and act on insights from large datasets.
• Proven ability to manage cross-functional collaboration and prioritize multiple initiatives.
• Experience with SMS marketing, preferably in a high-growth DTC or ecommerce environment.
• Knowledge of Canadian privacy laws (CASL, etc.) and compliance best practices.
• Bonus: Experience in fashion or home goods ecommerce, fluency in French,). Has used Lookr.
• Knowledge of Advanced HTML.