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Senior Demand Generation Manager

Framingham, MA

About Re:Build Manufacturing

Re:Build Manufacturing is a growing family of industrial and engineering businesses combining enabling technologies, operational superiority, and strategic M&A to build America’s next generation industrial company. At Re:Build we deploy deep expertise in engineering, operations management, and technology to supercharge the performance of our member companies. We leverage deep professional expertise and a candid, principled operating culture to drive differentiated outcomes. Ours is a fast-paced environment where individuals can stretch and be challenged to pursue their fullest potential.

Re:Build was founded to pioneer a profitable model for the revitalization of US manufacturing. We’ve assembled a powerful set of complimentary capabilities and lines of business that enable us to pursue a wide range of end markets. Our acquired businesses are grounded in build-to-print and by-the-hour engineering and design services, and we’re leveraging their combined expertise to migrate to increasingly sophisticated program development and production, as well as the generation of our own products. Our unique set of capabilities lend themselves to highly complex systems and products, and we offer customers a range of services including product and systems design, automation, fabrication, assembly, and large volume contract manufacturing. Our customers span a wide array of industries including aerospace, defense, mobility, healthcare, pharma, biotech, clean tech, chemicals, energy, lifestyle, food production, and industrial equipment.

Cadonix, a member of Re:Build Manufacturing, is transforming the way engineers design and manufacture electrical systems. Our flagship product, Arcadia, is the industry’s first cloud-based wire harness design platform, delivering unmatched speed, flexibility, and scalability. With Arcadia, engineers can create schematics, simulate circuits, design wiring harnesses, and prepare for production—all seamlessly from a web browser, without the burden of heavy software or complex licensing. Trusted by leading names across aerospace, defense, mobility, health, and industrial equipment, we empower innovators to streamline workflows, reduce costs, and bring ideas to life faster while maintaining the highest standards of quality and support.

 

Who we are looking for

We are seeking a versatile and driven Digital Marketing leader to join our dynamic team. The ideal candidate will have a passion for digital marketing, a strong analytical approach, and the ability to create engaging B2B online content. You will be responsible for developing, implementing, and running digital marketing campaigns that promote our products and services. This position is integral to the team, driving go-to-market initiatives for Re:Build. You will partner with business development, sales, marketing, RevOps, and technical domain authorities to develop, drive, and implement strategies that build our commercial pipeline growth and progression, moving leads from initial engagement to qualified opportunities. This position requires a highly motivated, “roll-up your sleeves” professional fluent in business-to-business marketing of highly technical products and services. This is a high-visibility role supporting Re:Build Cadonix in meeting annual growth objectives and works with the entire organization. You will have a small team focused on high-impact initiatives This person will be considered our resident expert in conversion rate optimization, marketing automation, paid advertising, SEO, and demand strategy.

What you get to do

  • Strategize, develop, and implement demand generation strategies and digital campaigns across various channels, including email, social media, SEO, PPC, and content marketing.
  • Produce high-quality content for websites, blogs, social media, and email newsletters that aligns with our brand voice and engages our target audience.
  • Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings and drive traffic.
  • Work closely with the sales, business development, marketing, and member-company general manager teams to align efforts and drive revenue.
  • Use data and analytics and tools such as Google Analytics to measure and improve the performance of demand generation efforts.
  • Monitor industry trends and stay up to date on new technologies and techniques.
  • Conduct market and customer research to find opportunities and challenges.
  • Own, plan, manage, and optimize spend and forecasts for the annual demand generation budget to influence funnel growth, increase conversions, and accelerate pipeline velocity.
  • Plan and lead campaign strategies that support our key financial (pipeline generation, customer acquisition) and non-financial (brand building) objectives.
  • Develop, implement, and use creative and differentiated ideas to drive high-quality leads into the funnel and position Re:Build in the marketplace as a technical industry leader.
  • Measure and report on the success of demand generation campaigns, using visual tracking/ dashboards for metrics such as leads, conversions, and pipeline revenue.
  • Identify and resolve challenges and conflicts within the demand generation process.
  • Establish standard work for our demand generation processes using automation and Lean practices where appropriate.
  • Establish and implement plans to expand Re:Build customer acquisition via digital channels in key geographic areas and in key market segments.
  • Provide training and support to team members on demand generation best practices and tools.
  • Support and implement overall company marketing goals and go-to-market strategy.

What you bring to the Team

  • Lead generation focus
  • Meticulous attention to detail & organization
  • Data-driven analytical approach
  • Self-motivated & independent
  • Strong multitasking under pressure
  • Excellent communication skills
  • Curious, fast learner, & resourceful
  • Solid marketing principles knowledge
  • Expertise in B2B & integrated marketing
  • Creative problem-solving
  • Effective in remote collaboration
  • Strong prioritization & deadline management
  • Improvement dedicated to measuring results and return on investment
  • Adaptable to change
  • " in engineering, marketing, or related field or equivalent experience
  • 8+ years in B2B demand generation (industrial/engineering/manufacturing)
  • Proficient in ABM, paid media, automation, CRO, SEO, PLG, activation, & retention
  • Proven success in demand-generation programs driving pipeline & revenue
  • Experience with Microsoft 365
  • HubSpot CRM & automation proficiency

The BIG payoff

We are a company who is going to make a difference in the industries and the communities in which we choose to operate.

Every employee of Re:Build will share ownership in the company and will share in the financial rewards of the success we achieve together, at all levels of the company!

We want to work with people that reflect the communities in which we operate

Re:Build Manufacturing is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.

Re:Build is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@ReBuildmanufacturing.com or you may call us at 617.909.6275.

 

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