Paid Search Manager

About Us

About the Role

We’re looking for a results-driven Paid Search Manager to lead acquisition and optimization efforts across our Pay-Per-Click (PPC) channels. Reporting to the Director of Demand Generation, this role is a key contributor to our digital marketing strategy, driving impactful campaigns that generate quality inbound leads and fuel pipeline growth.

This opportunity is ideal for someone with expertise in Business-to-Business (B2B) search engine marketing, including hands-on experience with Performance Max (PMAX) campaigns and a passion for optimizing campaigns and landing pages for maximum performance.

What Your Success Will Look Like

Campaign Development and Optimization:

• Plan, launch, and optimize Pay-Per-Click (PPC), YouTube, and Performance Max (PMAX) campaigns to achieve lead generation, brand awareness, and sales goals.
• Continuously improve campaign performance by refining ad creatives, targeting, and bidding strategies using A/B testing and analytics.

Landing Page Optimization:  Design and optimize pay-per-click landing pages to maximize conversion rates and support pipeline growth.

Data Analysis and Reporting:

• Monitor and analyze campaign performance using tools such as Google Ads, Microsoft Power BI (PowerBI), and Salesforce.
• Deliver detailed performance reports with actionable insights and recommendations to inform strategic decisions.

Cross-Functional Collaboration:  Partner with creative, product marketing, and sales teams to align messaging, improve lead quality, and support broader marketing initiatives.

Budget Management and Tracking:  Allocate and manage budgets effectively, ensuring accurate campaign tracking and staying informed on platform trends and best practices.

Performance Goals:

• • Achieve or exceed lead generation targets, prioritizing lead quality and pipeline contribution.
  • Maintain strong performance metrics, including Click-Through Rate (CTR), conversion rates, and Cost Per Acquisition (CPA), within or below budgeted thresholds.
  • Drive measurable revenue growth through optimized paid campaigns and landing page performance.

Who You Are And What You Bring

• Education & Experience:

  • Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
  • 5+ years of experience in growth marketing, preferably in B2B tech or services.

  Digital Marketing Expertise:

  • Proven experience building or optimizing Google Ads platforms, leading digital media strategies, and managing campaigns across all paid media channels.
  • 5+ years of hands-on experience with Google Ads Manager and creating conversion-optimized landing pages for high-performing campaigns.
  • 1+ year of familiarity with Performance Max Campaigns.

  Data & Analytics Skills:

  • 1+ years of experience with PowerBI for analyzing performance and generating actionable insights.
  • Strong analytical mindset with proficiency in data analysis tools and metrics.
  • 1+ year of experience building reports in Salesforce.

  Strategic & Creative Abilities:

  • Proven success executing impactful B2B growth marketing campaigns that drive measurable results.
  • Creative thinker with a problem-solving approach to challenges and opportunities.

  Collaboration & Adaptability:

  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.
  • Comfortable working in a fast-paced, dynamic environment.

Our Scorpion Values

• Winning Mindset:  When our clients win, we win.
• Genuine Care:  We only succeed when we are truly invested in our clients and each other.
• Unmatched Results:  We deliver more than expected–and then some–driving the best results and impacting lives.
• Constant Improvement:  We believe there is always a better way. We learn we ask “What if?” we build and then do it again.
• Unbeatable Teamwork:  We come from different backgrounds but have the same vision. We only get there by doing it together, as a team.

Our Benefits

We invest in our employees by offering them diverse benefits from best-in-class carriers. These benefits provide enough choice and flexibility to keep our employees and their families healthy and happy—today and tomorrow.

• 100% employer-paid medical, dental, and vision insurance
• Flexible paid time off, so you can rest, relax, and recharge away from work
• Employee equity program
• Paid parental leave
• Paid cell phone and service
• Remote office allowance
• Professional development and development courses
• Regular manager check-ins to drive performance and career growth through Lattice

Compensation  

We acknowledge that states have passed legislation promoting pay transparency. As a national employer, Scorpion has made the decision to post our expected pay rate or pay range (as applicable) in all our job postings, regardless of geographic location.

• The base salary range is $118,000 (entry-level) - $135,000 (highly experienced), exclusive of fringe benefits. If you are hired at Scorpion, your final base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience. Additionally, we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the total salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth. The compensation package may also include incentive compensation opportunities in the form of discretionary bonuses or commissions.
• The compensation package may also include incentive compensation opportunities in the form of discretionary bonuses or commissions.