Digital Marketing Specialist

Overview

We are looking for a Digital Marketing Specialist with a strong content creation background to develop and execute impactful marketing campaigns that drive brand awareness and customer engagement. In this role, you’ll collaborate with cross-functional teams across the EU and US—including product, sales, and design—to craft compelling content and ensure seamless campaign execution.

Key Responsibilities:

●    Plan and coordinate digital marketing projects from brief to launch, working closely with internal teams and stakeholders.
●    Plan, create, and schedule content across our social media channels, tailoring strategies for each platform to maximize engagement.
●    Create high-quality content for various channels, including videos, case studies, guides, blogs, social media, and email newsletters.
●    Support digital marketing campaigns that simplify complex product and commercial propositions into engaging customer experiences, developing content in multiple formats to engage and convert target audiences.
●    Ensure campaign messaging aligns with Shift4’s commercial goals and resonates with both existing and prospective customers.
●    Collaborate across teams in the EU and US to ensure consistency in campaign objectives, messaging, and execution.
●    Monitor and analyze campaign performance using tools like LinkedIn Campaign Manager, Google Analytics, Tag Manager, Search Console, and Salesforce Marketing Cloud to optimize strategies.
●    Localize campaigns for specific regions, tailoring content to meet market-specific needs.
●    Manage external partners (agencies, freelancers) to maintain high-quality, timely campaign execution.

Who You Are:

●    Experienced digital marketer, skilled in content creation, campaign execution, and digital strategies.
●    Strong understanding of SEO, PPC, and email marketing to drive campaign performance.
●    Proficient in marketing tools for tracking, analyzing, and reporting on campaign success.
●    Social media expert—you know how to create content and execute digital campaigns that drive engagement.
●    Creative thinker, with the ability to develop engaging marketing campaigns tailored to the payments and fintech industry.
●    Highly organized, able to manage multiple projects in a fast-paced, collaborative environment.
●    Confident in managing stakeholder relationships and aligning cross-functional teams to deliver successful campaigns.
●    Excellent communicator, with strong written and verbal English skills.
●    Strategic brand thinker—understanding positioning and how to craft campaigns aligned with commercial goals.
●    Self-starter, comfortable working autonomously while contributing to a team-driven culture.
●    Experience in fintech/payments is a huge plus.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.