Back to jobs
New

Marketing Manager, Patient Engagement

Remote

Re‑architecting U.S. healthcare demands speed, precision, and an obsession with details. Cadence is building a remote care delivery system that keeps older people healthy, out of the hospital, and at home. By pairing each patient with a dedicated clinical team that reviews their health every day, versus every few months, we catch issues early and intervene before they escalate. The result: measurably better outcomes for patients and less administrative burden for clinicians.

Today, Cadence supports tens of thousands of  active patients nationwide. Our AI‑powered system and scalable clinical model enable proactive, population‑level care. We’re among the fastest‑growing companies in healthtech, and we’re just getting started.

Cadence’s 2025 Outcomes Report highlights a breakthrough year in proactive care, with 74,000 patients supported, more than 84,000 clinician hours saved, and industry-leading improvements in clinical outcomes and system efficiency. Our engineering and clinical teams played a central role in delivering this scale and impact. Read the full report here. 

The Role

We are looking for a strategic and execution-oriented Patient Marketing Manager to own the member engagement and retention journey across Cadence programs. This role sits at the intersection of lifecycle marketing and content creation. Your customers are all patients enrolled in Cadence programs through their provider and health system, and success is measured by how well they stay engaged, the trust they build in the program, and whether they continue taking the actions that help them stay connected to the care they receive from Cadence and their provider over time.

This person will own the patient communications experience after enrollment, building campaigns that help patients understand the value of the program, complete key next steps, stay motivated, and re-engage when participation drops off. You will write the messaging, build the journeys, monitor performance, and continuously improve what we send and when we send it.

You’ll work across Marketing, Clinical Operations, Product, and Growth to translate program strategy into clear, empathetic, high-performing patient communications. This is a hands-on role for a true doer: someone who can write strong patient-facing content, build lifecycle campaigns in tools like Iterable, Lob, Twilio, Regal, and Cadence’s custom journey-building systems, stay close to the data, and figure out which lever to pull next.

What You’ll Do

  • Own the post-enrollment member engagement and retention strategy across activation, education, engagement, and win-back
  • Build and optimize journeys across email, SMS, print, app, and other channels to keep members active in Cadence programs over time
  • Write and refine patient-facing content in the Cadence brand, including automated campaign copy, educational messages, and program communications
  • Build and manage journeys in Iterable, Lob, Twilio, Regal, and Cadence’s custom journey-building tools
  • Monitor conversion and engagement metrics, identify drop-off points, and use testing and segmentation to improve performance
  • Pull your own data and make practical recommendations about what to change next across channel, timing, audience, and message
  • Partner closely with Clinical Operations and Product to turn care workflows, new features, and program updates into clear, action-oriented messaging
  • Develop campaigns that reinforce program value, answer common questions, reduce confusion, and build trust with patients managing chronic conditions
  • Apply behavioral science and patient empathy to improve adherence, retention, and long-term participation
  • Create scalable frameworks, reusable content modules, and campaign playbooks that support growth across multiple health system partners
  • Communicate performance, insights, and recommendations clearly to internal stakeholders and cross-functional partners

What You’ll Need

  • 4–7 years of experience in lifecycle marketing, customer engagement, content marketing, or CRM, ideally in healthcare, digital health, health tech, or other highly regulated consumer environments
  • Strong hands-on experience building and optimizing multi-step lifecycle campaigns, not just briefing or overseeing them
  • Excellent writing and editing skills, with the ability to turn complex healthcare concepts into clear, empathetic, motivating patient communications
  • Proven ability to connect content decisions to business results by tracking metrics, spotting drop-off, and iterating based on performance data
  • Comfort pulling your own data and using it to evaluate campaign effectiveness, prioritize opportunities, and recommend the next best action
  • Experience working cross-functionally with Product, Operations, Clinical, and Growth teams to bring campaigns to life
  • Strong judgment and attention to detail, especially in environments where clarity, accuracy, and patient trust matter
  • Ability to thrive in ambiguity and build from scratch in a fast-moving environment
  • Familiarity with AI-enabled tools and a practical instinct for using them to speed up content development, personalization, and testing

Why This Role Matters

  • This role is central to how Cadence delivers a strong patient experience
  • The right person will help patients feel supported, informed, and motivated throughout their journey, while staying deeply connected to their provider and health system
  • It is a rare opportunity to own both the content and the lifecycle engine behind meaningful patient engagement at scale

WHO WE ARE:

We move fast, raise standards, and own outcomes. We hire drivers, not passengers – people who take initiative, solve problems, and sweat the details because lives depend on it. Momentum matters in healthcare where slow decisions cost lives. At Cadence, we set a high bar and back each other relentlessly to clear it. If you’re ready to do the best work of your career and make a real impact in healthcare, join us.

WHAT YOU’LL GET:

  • Autonomy to tackle big, complex problems that matter
  • An opportunity to improve lives every single day
  • A chance to shape a category‑defining company at scale
  • Medical, dental, and vision insurance
  • Competitive total compensation and meaningful equity
  • TelaDoc (virtual primary care)
  • National and local discounts powered by TriNet
  • Unlimited PTO and paid holidays
  • Remote equipment setup and home office stipend
  • Paid Parental Leave
  • 401K and 401K match
  • Charitable Donation Match program
  • Location: Remote

Noteworthy
Our job titles may span more than one career level. The base pay for this role typically ranges between $120,000 – $170,000 annual base salary. The actual base pay is determined by a variety of factors, including experience, skills, training, and business needs. Compensation may vary based on market location and is subject to change.

Cadence is committed to equal opportunity and fairness regardless of race, color, religion, sex, gender identity, sexual orientation, nation of origin, ancestry, age, physical or mental disability, country of citizenship, medical condition, marital or domestic partner status, family status, family care status, military or veteran status or any other basis protected by local, state or federal laws. 

A notice to Cadence applicants: Our Talent team only directs candidates to apply through our official careers page at https://www.cadence.care/our-team.  Cadence will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. We receive all applications through our website and anyone suggesting otherwise is not with Cadence.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...
Select...
Select...
Select...
Select...
Select...
Which of the following have you used in a professional setting? *
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Solutions’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.