Back to jobs
New

Social Media & Fan Engagement Specialist - AWAL

Los Angeles, CA

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

 

At AWAL, we are revolutionizing the recording business through partnering with artists to tell stories that shape culture. By putting the creator at the center of everything we do and transforming the way artists release music, AWAL has become the partner of choice for innovative artists at all stages of their careers. The leading artists who have already chosen AWAL include Laufey, Jungle, Djo, Little Simz, The Beaches, JVKE and many more.

AWAL is currently over 180 people based across 10 offices, and we're continuing to grow. That’s where you come in. If you feel like the fast-paced, rewarding environment of our rapidly growing company is for you - share your story! Apply today and tell us why you are the best addition to our successful team.

As the Manager, Social Media & Fan Engagement Specialist you will:

What you'll do:

Social Media Management

  • Lead strategy and day-to-day operations of official fan HQ social channels & unofficial fan edit pages for priority artists across TikTok, Instagram, Youtube Shorts, WhatsApp & Twitter
  • Create and maintain social media calendars including copywriting, asset creation & posting across all fan channels
  • Work directly with artists, managers, and internal digital & creative teams to plan release-based & promotional messaging that increases fan engagement & demonstrates measurable impact

Fan Engagement & Community Building

  • Actively manage and grow fan communities through 1:1 engagement, comment moderation, DMs, and Ugc initiatives
  • Develop and maintain a fan account directory and cultivate relationships with superfan creators & top fan accounts via exclusive content, gifting, and special activations
  • Create and implement direct to fan comms plans, tailoring outreach and copy to maximize tentpole moments and drive streams of new releases

Fan Account Strategy & Insights

  • Develop and execute fan-centric social strategies that amplify each release and further overall project goals as defined by marketing, digital, and international teams
  • Collaborate with the digital team to develop fan-facing initiatives that amplify key campaign moments, increase social reach and mobilize fans
  • Be the expert in the room when it comes to insights on fan sentiment, UGC trends, internet culture, social media performance and fan behavior
  • Monitor social insights (IG, TikTok, Youtube, X) to assess post performance, engagement, and sentiment to inform new strategies and creative ideas
  • Partner with outside digital agencies to oversee content strategy and community management as relevant to projects with larger fan ecosystems

Creative Planning & Content Development

  • Brainstorm, capture, and edit content (shortform, longform, BTS, live event coverage) for both fan and official artist channels that tap into fan lore and emerging social media trends
  • Provide release-based social media ideas that inspire UGC and generate engagement beyond the core fan base
  • Build out existing content franchises and bring new ideas to be implemented across fan HQ & ancillary accounts, taking into consideration emerging trends and new platform tools & features (i.e fan art & cover campaigns, tour takeovers, meme contests, streaming parties)
  • Work with artists and the digital team to source, edit, and publish real-time content throughout release cycles, promo and tour dates

Who you are:

  • 2–4 years of experience in digital marketing, social media, or fan engagement in the music industry (agency or label experience preferred)
  • A strong understanding of internet fandom culture - how fans connect, create, and mobilize online through social media and online communities
  • You’re an avid music fan yourself and are fluent in superfan language with a finger on the pulse of fan lore, slang, memes, and social media behavior
  • Excellent copywriting skills with a keen sense of voice, tone, and humor as it relates to artist world-building and fan communities
  • Base level photo & video editing skills (i.e. Photoshop, Adobe Suite, CapCut, Canva)
  • Passion for music, storytelling, internet culture, and building hyper-engaged fan connections
  • Comfortable operating within artist communities and fan spaces, both officially and unofficially, with sensitivity to nuance and tone
  • In-depth knowledge of Discord, Reddit, Laylo, Stationhead and other community-building platforms
  • Strong attention to detail and project management skills; able to juggle multiple projects and stay organized across changing timelines and priorities
  • Experience with social analytics tools and data-informed content strategy

What we give you:

  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.  
  • The space to accelerate progress, positively disrupt, and create what happens next  
  • Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

California based applicants have certain rights under California law. Please see our California Recruitment Privacy Policy for more details.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for.  The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

California Pay Range

$70,000 - $85,000 USD

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Sony Music Entertainment US’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.