Back to jobs
New

Lifecycle Marketing Lead, D2C

Remote

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

Spring Health is transforming mental healthcare through innovative solutions that remove barriers, meet the needs of diverse populations, and deliver measurable impact for our customers. We partner with payers, providers, and employers to improve mental health outcomes at scale.

Spring Health is looking for a growth-minded Lifecycle Marketing Lead, D2C to own and optimize the end-to-end journey for our direct-to-consumer (D2C) Spring members. This is a key individual contributor role focused on engaging members from the moment they sign up—through activation, ongoing care, and sustained mental health improvement.

You will develop and execute lifecycle marketing strategies that drive engagement, appointment bookings, and ultimately long-term health outcomes. Reporting to the Director of Lifecycle Marketing, you’ll partner cross-functionally with D2C Product, Engineering, Data, and Design teams to build high-impact, scalable programs that deepen member engagement and deliver measurable value.

This role is ideal for a senior lifecycle marketer with deep experience in D2C growth and retention, a strong testing mindset, and a passion for improving lives through mental healthcare.

What You’ll Be Doing

Own and Optimize the D2C Member Lifecycle

  • Design, execute, and optimize multi-channel marketing strategies (email, SMS, push, in-app, direct mail) that move D2C members through the funnel—from sign-up and onboarding through to ongoing care and health outcomes.
  • Build personalized, automated lifecycle journeys that reduce drop-off, drive follow-up actions, and increase the rate and frequency of care engagement.
  • Identify friction points in the D2C journey and develop targeted messaging and programs to improve activation, retention, and re-engagement.
  • Partner with Product and Data teams to create timely, relevant interventions that influence behavior and health outcomes.

Lead Experimentation & Continuous Improvement

  • Own a test-and-learn roadmap focused on optimizing performance across lifecycle campaigns.
  • Run A/B and multivariate tests across creative, channel mix, timing, and segmentation strategies.
  • Analyze behavioral and usage data to build hypotheses and improve touchpoint relevance.
  • Stay up-to-date on D2C engagement strategies and bring innovative thinking to the table.

Collaborate Cross-Functionally to Drive Impact

  • Act as the marketing lead for our D2C member experience, collaborating closely with D2C Product, Data, Design, Engineering, and Clinical teams.
  • Partner with Clinical Content and Creative to ensure all messaging is empathetic, accurate, and brand-aligned.
  • Work with Marketing Ops and Martech to scale infrastructure and maintain operational excellence.
  • Coordinate with other Lifecycle Marketing team members to ensure a holistic and consistent experience across audiences.

Drive Measurement, Insights, and Optimization

  • Define and own key D2C lifecycle metrics such as onboarding completion, appointment booking rates, care engagement, and member retention.
  • Partner with Analytics to track performance, uncover insights, and inform strategic decisions.
  • Establish repeatable processes and ensure rigorous QA for all lifecycle campaigns and automations.

What Success Looks Like in This Role

  • Stronger Engagement Across the D2C Funnel: Higher onboarding completion, appointment bookings, and follow-through with care.
  • Measurable Improvements in Outcomes: Lifecycle efforts that directly support and correlate with improved mental health outcomes.
  • Insight-Driven Optimization: Ongoing testing and iteration leading to measurable lifts across key engagement metrics.
  • Seamless Cross-Functional Execution: You’re seen as a strategic, data-driven partner across D2C Product, Engineering, and Marketing teams.
  • Flawless Execution: Campaigns and journeys are timely, personalized, QA’ed, and aligned with brand and legal standards.

What We’re Looking For

  • 8–12+ years in lifecycle, CRM, or growth marketing, ideally in a D2C, healthtech, or mission-driven organization.
  • Proven experience building and scaling multi-channel, automated marketing journeys for a D2C audience.
  • Deep familiarity with marketing automation platforms—Iterable strongly preferred.
  • Strong analytical chops; you’re comfortable digging into data and surfacing actionable insights.
  • Solid understanding of behavioral and personalized marketing tactics.
  • Strong communication and collaboration skills, with experience working cross-functionally.
  • Creative and resourceful, with a strong bias for action and testing.
  • A genuine passion for mental health and a respect for the people behind the metrics.

The target base salary range for this position is $147,140 - $183,930, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

  • Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
  • Employer sponsored 401(k) match of up to 2% for retirement planning
  • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
  • We offer competitive paid time off policies including vacation, sick leave and company holidays.
  • At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
  • Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. 
  • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
  • Access to Wellhub,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
  • Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
  • Up to $1,000 Professional Development Reimbursement a year.
  • $200 per year donation matching to support your favorite causes.

Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive. If this role excites you, we encourage you to apply.

Ready to do the most impactful work of your life? Learn more about our values, what it’s like to work here, and how hypergrowth meets impact at Spring Health: Our Values

Our privacy policy: https://springhealth.com/privacy-policy/

Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.

Create a Job Alert

Interested in building your career at Spring Health? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...
Select...
Select...
Select...
How did you hear about us? *

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Spring Health’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.