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Associate, Growth Marketing, Retention

San Francisco, CA

About This Role

Strava is the app for active people. With over 150 million athletes in more than 185 countries, Strava is where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, we help you find your crew, crush your milestones, and keep moving forward. Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

Lifecycle marketing is a key part of that mission. We’re looking for an Associate Retention Marketer to join our Growth Marketing team to help activate, engage, and retain our diverse user base. You’ll craft and execute personalized, data-informed campaigns that improve the athlete experience and drive measurable business outcomes. Working closely with Product, Design, Partnerships, and other teams across Strava, you’ll help test, iterate, and scale experiments that deepen engagement and foster long-term retention.

You Will Be Successful Here By:

  • Driving Results with a Growth Mindset: You’re curious, proactive, and focused on impact. You seek out opportunities, solve problems, and deliver results in a fast-paced environment.
  • Being Data-Driven: You use data to inform decisions, identify opportunities, and continuously optimize for performance.
  • Collaborating Cross-Functionally: You communicate clearly and work seamlessly across teams to launch high-quality campaigns.
  • Thriving Through Change: You adapt quickly, learn on the fly, and adjust strategies as company goals evolve.

We follow a flexible hybrid model that generally translates to around half your time on-site in our San Francisco office —roughly three days per week.

What You’ll Do:

  • Own the User Lifecycle: Execute and optimize campaigns across email, push, and in-app channels to drive activation, engagement, and retention.
  • Deliver Personalized Experiences: Use segmentation and behavioral data to craft timely, relevant messaging that resonates with our diverse user base.
  • Test, Learn, and Scale: Design A/B tests, analyze results, and apply insights to future campaigns. Drive a structured learning agenda that improves performance across the funnel.
  • Collaborate for High-Impact Execution: Partner with Product, PMM, Creative, and external agencies to build effective campaigns and user journeys.
  • Report on Results: Track and share performance, learnings, and insights that inform broader strategy and roadmap planning.

What You’ll Bring to the Team:

  • 1–3 years of experience in growth or lifecycle marketing, ideally working with owned media (email, push, in-app)
  • A data-driven mindset with experience designing and analyzing A/B tests
  • Excellent attention to detail and organizational skills
  • Strong communication skills and comfort working cross-functionally
  • Ability to manage competing priorities and execute with support from your manager
  • A positive, collaborative attitude and a willingness to roll up your sleeves

What would be ideal, but not required?

  • Experience working with dynamic HTML email templates - ability to code basic HTML
  • Experience running email & push marketing programs across triggers, blast campaigns, and transactional messaging is preferred
  • Understanding of creative best practices for email design and copy
  • Iterable and Tableau experience is nice to have

Compensation Overview:

At Strava, we know our employees are the most important ingredient to our success, and our compensation and total rewards programs reflect that. We take a market-based approach to pay, and pay may vary depending on the department and your location. Salary ranges are categorized into one of three tiers based on a cost of labor index for that geographic area. We will determine the candidate’s starting pay based on job-related skills, experience, qualifications, work location, and market conditions. We may modify these ranges in the future. For more information, please contact your talent partner.

Compensation: $30-$40 per hour, which will be $68,000-$85,000 per year . This range reflects base compensation only and does not include equity or benefits. Your recruiter can share more details about the full compensation package, including the range specific to your location, during the hiring process.

For more information on benefits, please click here.

Why Join Us?

Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.

Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.

When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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