Creative Strategist - Paid Marketing

SurveyMonkey is a global leader in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence. Our fast, intuitive feedback management platform connects millions of users worldwide with real-time AI-powered insights that drive meaningful decisions. We provide answers to more than 20 million questions every day so that people and organizations can attract new audiences, delight customers, create advocates, and extend their competitive advantage in the marketplace. Our vision is to raise the bar for human experiences by amplifying individual voices. Learn more at surveymonkey.com.

What we’re looking for

SurveyMonkey is seeking a passionate Paid Marketing Creative Strategist to lead the charge in our marketing campaigns. You will collaborate closely with our dynamic Paid Marketing team to align on channel insights, best practices, and competitive trends, crafting and executing innovative creative strategies across platforms such as Google Ads, Facebook, LinkedIn, CTV, and more. You will manage creative projects from inception to completion, ensuring seamless collaboration and feedback integration across cross-functional teams. Your efforts will ensure SurveyMonkey maintains a best-in-class Paid Marketing creative strategy.

What you’ll be working on

• Develop and execute creative strategies for paid marketing campaigns across various platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn, CTV, YouTube, Audio, DOOH, and more)
• Partner closely with the Paid Marketing team to brainstorm, optimize, and provide creative direction based on best practices, historical learnings, and competitive trends
• Act as the bridge between Paid Marketing, Brand, Design, and Product Marketing to ensure cohesive messaging and creative assets that align with our brand guidelines
• Stay ahead of the curve with industry trends, best practices, and competitors' strategies; find the next breakout format and/or platform for continued creative innovation
• Analyze campaign performance data to optimize creative assets, provide actionable insights to stakeholders, and improve ROI
• Submit and manage creative tickets from end-to-end, collaborating with stakeholders to receive feedback where needed
• Build a pipeline of creatives that align with key integrated marketing campaigns, brand awareness, and/or evergreen initiatives

We’d love to hear from people with

• 5+ years experience in creative strategy and management working with a Paid Marketing team or a related role, SaaS experience (either in-house or via creative agency) strongly preferred
• Strong understanding of full-funnel marketing and its relationship to storytelling through ads
• Proven experience in developing and executing creative strategies for paid marketing campaigns
• Strong analytical skills and data-driven thinking; you get excited diving into data and finding the story to tell
• Experience managing and maintaining a Digital Asset Management (DAM) tool (e.g., Frontify, BrandFolder, Cloudinary, Canto, etc.)
• Proficiency in using marketing tools and analytics platforms (e.g., Google Analytics, Facebook Ads Manager)
• Strong understanding of digital marketing channels and platforms
• Experience with A/B testing and data-driven decision-making

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Why SurveyMonkey? We’re glad you asked 

SurveyMonkey is a place where the curious come to grow.  We’re building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey, we weave employee feedback and our core values into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture, including our annual holiday refresh, our annual week of service, learning and development opportunities like Curiosity Week, and our C.H.O.I.C.E Fund. 

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.