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Research and Measurement Analyst

New York, NY

About The Weather Company:

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

Job brief:

As a Research and Measurement Analyst, you will combine expertise in performance analysis, user research, third-party syndicated research, and data-driven insights to influence product development, marketing strategies, and advertising effectiveness. This role blends user-centered research methodologies with measurement analysis to drive impactful decision-making across campaigns and digital platforms.

You will work with diverse teams, including sales, account management, product management, engineering, and marketing, to implement best practices in campaign measurement, testing, optimization, and consumer product development. You will advocate for the consumer's voice while contributing to vertical and cross-functional initiatives.

The impact you'll make:

  • Design and execute research plans and measurement studies using diverse methodologies to reveal actionable insights.
  • Consult with advertisers and agencies to create measurement plans that test advertising effectiveness and outcomes.  This includes scoping study feasibility, performing data analysis, generating reports, and presenting results both internally and externally.
  • Manage relationships with third-party measurement providers and work with internal stakeholders to onboard and integrate new providers.
  • Analyze the performance of ad products, identifying trends and compiling learnings for cross-functional implementation. 
  • Conduct user research (formative and evaluative) across in-person, remote, moderated, and unmoderated contexts.
  • Identify trends from analysis and compile learnings to be communicated and implemented cross-functionally.

What you've accomplished:

  • Bachelor’s degree in a relevant field (e.g., Cognitive Science, Marketing, Human Factors, Psychology).
  • Foundational understanding of User-Centered Design, Usability best practices, and Design Thinking.
  • Strong analytical skills with experience in querying and manipulating large data sets.
  • Experience in digital marketing, ad technology platforms, and campaign optimization.
  • Familiarity with tools such as user research platforms (i.e. User Testing, Qualtrics, etc.), analytics software, and design collaboration tools.
  • Basic knowledge of qualitative and quantitative data analysis.
  • Fluent in English and excellent demonstrated written and verbal communication skills
  • Demonstrated communication skills with an ability to collaborate across teams.

Preferred Professional and Technical Expertise:

  • Bachelor's or Master’s degree in Cognitive Science, Human Factors, or related discipline.
  • Familiarity with Research tools like UserZoom, Qualtrics, comScore, MRI-Simmons 
  • Experience in ad effectiveness studies with third-party measurement vendors such as (Kantar, Cint, Disqo, Foursquare, InMarket, NCS, Circana, Crossix, IQVIA, etc.) is preferred.
  • Portfolio showcasing user-centered research and design practices.
  • Experience working in fast-paced environments, and managing multiple projects simultaneously.

Base Salary: $80,000-$100,000

The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. 

TWCo Benefits/Perks:
  • Flexible Time Off program
  • Hybrid work model
  • Variety of medical insurance options including a $0 cost premium employee coverage
  • Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans
  • Progressive family plan benefits
  • An opportunity to work for a global and industry-leading technology company
  • Impactful work in a collaborative environment

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