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Programmatic Sales Director

New York, NY

About The Weather Company:

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

Job brief:

The Programmatic Sales Director will play a key role in driving revenue growth by developing and executing a strategic sales plan to expand our customer base. This position requires a results-driven professional with deep expertise in programmatic advertising, strong relationship management skills, and the ability to identify and close new business opportunities.

The impact you'll make:

  • Develop and execute a strategic sales plan to achieve sales targets and expand the customer base
  • Identify and qualify new business opportunities through market research, networking, and prospecting.
  • Maintain a robust pipeline of prospects and opportunities.
  • Build and maintain strong, long-lasting customer relationships.
  • Understand client needs and tailor data solutions to meet those needs.
  • Conduct product demonstrations, presentations, and negotiations with prospective clients.
  • Develop a deep understanding of the company’s products and how they address customer challenges.
  • Manage the entire sales process from lead generation to closing deals.
  • Prepare and deliver proposals, quotes, and contracts.
  • Track and report on sales activities, progress, and results using CRM tools.
  • Collaborate with marketing to develop and execute lead generation campaigns.
  • Work with product management to relay customer feedback and market needs.
  • Coordinate with sales and customer support teams to ensure successful implementation and customer satisfaction, enhance customer retention, and identify upsell opportunities.
  • Other duties as assigned.

What you've accomplished:

  • 5+ years of client-facing experience in Programmatic (PMP and Programmatic Guaranteed) digital media sales. Data sales experience a plus.
  • Proven track record of meeting or exceeding sales targets.
  • Experience selling programmatic media solutions to agency trading desks, clients, ad tech buyers, and complex solutions to senior executives and decision-makers.
  • Prior digital account management/strategy or Programmatic AdTech work experience is a plus.
  • Excellent communication, presentation, and negotiation skills.
  • Strong analytical and problem-solving abilities.
  • Proficiency in CRM software (e.g., Salesforce) and sales enablement tools.
  • Ability to understand and articulate technical concepts and value propositions.
  • Travel to meet clients in person and generate leads is required

Base Salary: $140,000-$154,000

The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. 

TWCo Benefits/Perks:
  • Flexible Time Off program
  • Hybrid work model
  • A variety of medical insurance options, including a $0 cost premium employee coverage
  • Benefits effective day 1 of employment include a competitive 401K match with no vesting requirement, national health, dental, and vision plans
  • Progressive family plan benefits
  • An opportunity to work for a global and industry-leading technology company
  • Impactful work in a collaborative environment

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