Performance Marketing Specialist

Who we are 

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant, diverse team making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. 

See yourself at Twilio

Join the team as Twilio’s next Senior Performance Marketing Specialist

About the job

We're looking for an EMEA Performance Marketing Specialist to join our team and help manage digital marketing campaigns across Twilio's products. This role supports the strategy and execution across all paid channels, including Google, LinkedIn and Meta ads.

This is a hands-on role where you'll get to dive into the platforms, write ad copy, check landing pages, and help optimize campaigns. You'll work closely with our EMEA Marketing team and report to the Senior Performance Marketing Manager. If you're keen to grow your skills in performance marketing, this is a great opportunity!

What you'll do

• Support the management and optimization of Digital Marketing activity across EMEA
• Help collaborate with the EMEA Marketing team and international colleagues
• Assist in implementing Paid Social strategies that align with team goals
• Work on audience segmentation across different channels
• Contribute to creating reports and insights on campaign performance
• Learn about Twilio's products and business to help shape campaign strategies
• Work with external partners and suppliers

What you bring

We value different experiences and encourage anyone who meets the requirements to apply.

Required:

• 2+ years of experience in digital marketing
• Familiarity with Google Ads, LinkedIn and Meta
• A data-driven approach with the ability to spot issues and opportunities in campaigns
• Ability to work well with others, both in your team and across different regions
• A willingness to learn and try new things
• Experience building and managing audiences
• Understanding of budget management
• A desire to learn about Twilio's business and products

Desired:

• Hands-on experience with other paid channels (like Google Display, YouTube and Reddit)
• Basic knowledge of Segment (or other CDPs)
• German, French, or other EMEA language skills
• Experience in the B2B tech industry
• Tag management experience (like Google Tag Manager)

Location

This role will be remote, based in the UK

Travel 

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions.

Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at accommodations@twilio.com.