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Head of Product Marketing & Brand

United States / Los Angeles

We’re building the AI-powered future of maintenance.

UpKeep is on a mission to reinvent how the physical world runs—starting with the frontline teams who maintain it. We’re the creators of the world’s first AI-first CMMS (Computerized Maintenance Management System), equipping technicians and facilities teams with automation, machine learning, and predictive insights that drive operational speed, safety, and efficiency.

What started as a garage-built prototype is now a fast-scaling SaaS company, backed by Insight Partners, Emergence Capital, and Y Combinator. Over 4,000 companies—including Shell, Yamaha, Unilever, and Marriott—run on UpKeep to modernize their asset operations. We’re leading the $30B category shift toward Asset Operations Management, where uptime, intelligence, and AI converge.

Why join us:

  • Own the AI-first transformation of an entire industry.
    Every feature we ship leverages AI—from predictive work orders to sensor-driven automations. You’re not just iterating—you’re pioneering how data reshapes physical operations.

  • Real traction, real scale.
    Recognized as Gartner’s #1 Facility Management solution and G2’s top-rated CMMS, we’ve earned market leadership through product, not puff.

  • A company where builders thrive.
    We move fast, optimize for outcomes, and give high-agency operators the autonomy to ship big things. Our culture rewards bold thinking, not bureaucracy.

  • Global team, local energy.
    With 100+ employees across the world, we support remote-first work with deep investment in our LA HQ—where certain roles and leadership converge for rapid innovation.

  • Equity and upside, not just a paycheck.
    Competitive comp, meaningful ownership, and benefits that support your health, focus, and long-term growth.

If you’re driven by impact, energized by AI, and hungry to transform a legacy industry—we’re hiring!

POSITION SUMMARY 

UpKeep is building the world's first AI-powered CMMS (Computerized Maintenance Management System) to transform asset operations for the frontline. With 4,000+ customers, we’re at an inflection point. The market is shifting. AI is redefining what’s possible. We’re positioned to lead—and our story must match our ambition.

We are hiring a Head of Product Marketing & Brand to define our category, differentiate our platform, and shape how the world sees and experiences UpKeep. This isn’t about launching features. This is about owning our narrative, market perception, and go-to-market strategy in a $30B+ industry.

This role reports directly to the CEO and is a highly strategic position that combines positioning, pricing, packaging, GTM, and brand leadership into one high-impact function.

This role is required to come into the LA HQ on an as needed basis. 

 

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES  

Positioning & Messaging

  • Define and evolve UpKeep’s core narrative and category story
  • Own differentiated messaging across all product lines (CMMS, Edge, DataHub, Sensors, AI tools)
  • Translate technical capabilities into clear, value-driven stories for buyers

AI Category Leadership

  • Lead all storytelling around our AI roadmap and differentiation
  • Partner with Product and Engineering to communicate how our AI delivers real customer value—not just hype

Industry & Segment Strategy

  • Build positioning tailored to industry verticals (manufacturing, facilities, etc.)
  • Identify and articulate customer pain points that align with our roadmap

Pricing & Packaging

  • Partner with Product and RevOps to own monetization strategy, bundling, and pricing
  • Test, validate, and iterate pricing structures that drive ARR

Go-to-Market Strategy

  • Own product launches and enablement across Marketing, Sales, and CS
  • Build sales collateral, messaging playbooks, customer stories, battlecards

Team Leadership

  • Collaborate closely with VP of Demand Gen to ensure alignment across acquisition, ABM, events, and growth
  • Build and lead a high-performing team of marketers across core disciplines including: Product Marketing, Brand, Social, Creative/Design

 

EXPERIENCE  

  • 7–12+ years of experience in product marketing, GTM strategy, or category creation in high-growth B2B SaaS
  • Proven experience owning positioning, pricing, and packaging
  • Experience working with AI/ML products or deeply technical products a strong plus
  • Ability to lead cross-functional launches and partner closely with Product, Sales, and Demand Gen
  • Strong writing chops—you know how to distill complex ideas into crisp, clear, differentiated stories
  • Analytical and data-driven—comfortable working in dashboards, A/B tests, and funnel metrics
  • Player-coach mentality—you can lead a team, but also build the deck yourself

 

NICE TO HAVE

  • Industrial software, asset management, or maintenance tech background
  • Familiarity with PLG/self-serve SaaS models
  • Previous experience reporting directly to CEO or founder(s)

 

DESIRED BEHAVIORS 

  • Thinks strategically – Develops market-shifting narratives and future-ready GTM strategies
  • Leads change – Acts as a category leader and change agent, rallying the org around a bold vision
  • Gets results – Executes with urgency and clarity, aligns tightly to business impact
  • Communicates crisply – Inspires confidence through clear, differentiated storytelling
  • Builds talent – Develops high-performance teams and empowers them to innovate
  • Partners cross-functionally – Collaborates deeply with Product, Sales, and Marketing peers
  • Acts with integrity – Builds trust through transparency, accountability, and care
  • Role models company values – Embodies UpKeep’s mission to empower the frontline

 

WHAT SUCCESS LOOKS LIKE

  • UpKeep is clearly recognized as the category leader in AI-powered CMMS
  • Our messaging is crisp, clear, and consistently wins in-market
  • Pricing and packaging are tightly aligned to value and drive expansion
  • Product launches move revenue, not just awareness
  • Sales and CS are armed with messaging and content that closes and expands deals
  • Our brand earns attention—trusted by customers, respected by analysts, watched by competitors

WHY YOU’LL LOVE THIS ROLE

  • You’ll report directly to a visionary CEO who deeply values marketing, storytelling, and brand
  • You’ll own a strategic piece of the company’s growth and category creation
  • You’ll work alongside a high-impact, low-ego VP of Demand Gen
  • You’ll shape the market narrative and elevate an entire industry
  • You’ll work on the bleeding edge of AI and industrial tech

COMPENSATION

This role will receive a competitive base salary + annual bonus + benefits + equity. A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The pay range for this role is $200,000- $230,000 USD per year.

Company History & Product:

UpKeep started in a garage, where our founder Ryan taught himself to code and built the first mobile-first maintenance app. The idea was simple but powerful: put modern software in the hands of frontline technicians—and transform how maintenance gets done.

Today, UpKeep is the leading cloud-native Asset Operations Management platform, serving over 4,000 businesses worldwide across manufacturing, utilities, healthcare, and beyond. Our Industrial IoT and AI-first software helps maintenance and facilities teams streamline work, predict failures, and act faster—with real-time insights and automation at their fingertips.

We’re building for the deskless workforce—the essential workers who keep our physical world running—and arming them with the tools they deserve.  In a world re-shoring manufacturing, accelerating automation, and embracing AI at scale, we’re riding the next macro wave—and leading the transformation of legacy maintenance into intelligent operations.

Backed by $50 million from Insight Partners, Emergence Capital, Mucker, and Y Combinator, we're not just building software.  We're defining a new category for the built world.
 
 
Learn More!
 
 
At UpKeep, we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our products, and our community to flourish. UpKeep is honored to be an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, age, citizenship, marital status, disability, gender identity, sexual orientation or Veteran status.

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