Back to jobs

Manager, Ecuadorian Market

Fremont, California, United States

About Weee!

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.

Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.

This role is onsite 5 days a week in Fremont, CA 

About the Role:
Weee! is seeking a dynamic and entrepreneurial Manager for the Ecuadorian Market. This role is ideal for a creative and resourceful individual who is passionate about food, has a product mindset, and is eager to engage in a variety of exciting projects. If you miss the flavors in your hometown and want to share them through your career, Weee! is the place to fulfill your foodie aspirations. 

The manager of our Ecuadorian Market is responsible for the overall strategy and execution of product assortment, promotion, pricing, and placement across all categories to drive market growth. The successful candidate will lead the Ecuadorian category management and marketing teams. They will be empowering the Category team to own their individual categories, while at the same time enabling the Marketing team to achieve key marketing metrics such as new user acquisition and active user engagement.

Responsibilities:

  • Drive the core performance outcomes for the category with a sharp business lens.
    • Drive sales, market share, profit, and penetration targets while enhancing customer experiences, fostering innovation, and maintaining profit margins.
    • Develop go-to-market strategies to maximize sales and new user acquisition, and website traffic during holidays and other relevant promotional periods.
    • Create competitive pricing strategies across all categories to improve financial performance.
    • Utilize consumer trends analysis and historical data to inform business strategies and promotional plans.
    • Generate new ideas by leveraging internal and external resources while fostering collaboration within the organization.
  • Be the voice of the customer and a cultural expert for the Ecuadorian community.
    • Make business decisions that prioritize customer perspectives, aiming to drive loyalty among diverse customer segments.
    • Develop and execute targeted marketing campaigns across digital channels using data-driven insights to attract new users.
    • Develop strategies and manage the creation of compelling content across formats (email, app-push, social media/messaging) that resonate with our community and brand.
    • Obsess over product assortment by curating both core staples and new, exciting items that reflect cultural relevance and demand.
  • Build, mentor, and empower a high-performing team focused on excellence and ownership.
    • Mentor category managers and buyers to take ownership by incorporating their insights with data-driven approaches. 
    • Supervise the execution of buyer strategies, including product selection, allocation, marketing approvals, and pricing.
    • Ensure merchandising operations follow defined category management principles; develop processes and training as needed for the team.
    • Manage a team of merchandisers and marketers to work towards a common goal of winning the market by putting the customer at the forefront.
  • Enable execution through strong cross-team alignment and vendor partnerships.
    • Manage vendor relationships to negotiate competitive costs and gain access to high-demand products and promotions.
    • Work closely with the Marketing, Regional Operations, and Supply Chain departments to maximize eCommerce growth, campaign execution, and product availability.

Key Qualifications:

  • Bachelor’s degree (MBA preferred) and 4+ years of relevant work experience in go-to market, growth, eCommerce, CPG, F&B, and other related industries and functions.
  • Fluent in Ecuadorian Spanish with a strong understanding of native Ecuadorian culture and food.
  • Ability to solve difficult and complex problems that they have never Strong interest and passion for food, especially that of the Ecuadorian market and is strongly aligned with the company’s mission
  • Ability to take their business from 0 to 1 and is able to think creatively to do so. On top of that, the candidate must have a strong sense of ownership for their business.
  • Proven track record of working well with others and can influence crossfunctionally by communicating business insights.
  • The candidate must be able to communicate effectively with the c-suite and have the leadership potential to be a future business leader in the company.
  • Self-starting, scrappy and resourceful work ethic rooted in integrity.

Benefits

  • Comprehensive health insurance package, including medical, dental, and vision.  PPO/HMO packages
  • 401k, 4% company match
  • Equity and Bonus 
  • Vacation, sick and holiday time off
  • Monthly mobile stipend
  • Monthly Weee! Points credits

Compensation Range

  • The US base salary range for this full-time position is $122,500 - $144,000.
  • This role may be eligible to discretionary bonus, incentives and benefits 
  • Our salary ranges are determined by role, level, and location

The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.

Weee! is an equal opportunity employer welcoming all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law.  Discrimination or harassment of any kind is not tolerated at Weee!. If you need to inquire about an accommodation or need assistance with completing the application, please email us at applicantaccommodation@sayweee.com.

For more jobs and to find out more about Weee!, visit our career page: https://about.sayweee.com/careers

Softbank Vision Funds

Create a Job Alert

Interested in building your career at Weee! Inc? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Weee! Inc’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.