Adobe MarTech Engineer, Growth Marketing

Who We Are

WillowTree, a TELUS Digital Company, partners with the world’s leading brands to help them tackle their thorniest challenges - be it launching new digital products, delivering personalized marketing at scale, or harnessing the power of data and AI to transform their business. These mission-critical initiatives aren’t solved by a single discipline. Great digital is a team game - it requires seamlessly combining strategy, engineering, design, data science, marketing, and more. Other firms have bolted on these capabilities - as digital natives, we’ve built them into our teams from Day 1. The result? Top and bottom lines that grow, alongside our client’s capabilities. Check out how we have impacted our clients' digital portfolios over the years.

Location & Flexibility 

This Adobe MarTech Engineer can be in a Work From Near (Hybrid) capacity based in one of the following offices: Boston, MA, Charlottesville, VA, Durham, NC, or Columbus, OH OR in a Work From Anywhere (Remote) capacity with travel to clients and WillowTree offices expected. 

The Opportunity

As an Adobe MarTech Engineer at WillowTree, you will be at the forefront of empowering Fortune 500 companies to achieve their digital transformation goals using the Adobe Experience Platform ecosystem. Your expertise in applications such as Adobe Experience Platform (AEP), Customer Data Platform (CDP), Adobe Journey Optimizer (AJO), Adobe Campaign, and Customer Journey Analytics (CJA) will be crucial in the end-to-end creation, evolution, and enablement of personalized user experiences within the world’s best digital products.

Responsibilities

• Conduct discovery engagements to determine a client’s optimal marketing tech stack and architecture within the Adobe Experience Platform ecosystem.
• Lead complex business/technical integrations across a variety of client apps and MarTech tools, including CDP, CEP, CRM, MMP, product analytics, and loyalty, with a strong emphasis on Adobe Experience Platform applications.
• Create technical documentation for engineers that outlines and communicates specific project needs by sprint following agile frameworks.
• Drive ongoing client success and satisfaction by determining the scope of various engagements, communicating regularly with stakeholders, and understanding business goals and technology infrastructure.
• Train clients on how to maximize the potential of their mobile growth stack, with a focus on AEP, AJO, CJA, and Adobe Campaign, and advise on technical and operational best practices.
• Manage ongoing marketing service engagements, outcomes-based analytics, and data reporting to demonstrate ROI for clients.
• Calibrate technology platforms to align with business metrics, including audience segmentation, analytics dashboards, email automation, and more.
• Resolve a wide range of customer needs, from basic education to technical enablement to tactical operations, especially within the Adobe Experience Platform ecosystem.
• Develop relationships with mobile technology vendors to foster strong partnerships and develop customized solutions for clients.

Qualifications

• Advanced knowledge of various growth tools across the MarTech landscape, such as Adobe Experience Platform (AEP), Customer Data Platform (CDP), Adobe Journey Optimizer (AJO), Customer Journey Analytics (CJA), Adobe Campaign, Braze, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh.
• Deep expertise in the design, implementation, integration, and maintenance of best practices and ideal architecture for a company’s MarTech stack, with a focus on the Adobe Experience Platform.
• EITHER a Master's Degree in engineering, computer science, information technology, marketing, or other closely related fields with 2+ years of experience OR a Bachelor's Degree with 3+ years of experience OR 6+ years of professional experience in a relevant position.
• Experience with data planning, orchestrating client data, integrating with data warehouses (e.g., Google Cloud Platform, BigQuery, etc.) and BI tools (e.g., Looker), and advanced reporting.
• Demonstrated ability to successfully develop and lead multi-phase projects with a cross-functional group of stakeholders across the client organization.
• Strong consultative skills, including exceptional written and verbal communication, in a client-facing technical, strategic, or account manager role.
• Proven success leading diverse teams to deliver on project work while mentoring colleagues to develop their professional skills.
• Advanced knowledge of data-driven marketing best practices: audience segmentation, personalization, retargeting, automation, etc.

Why WillowTree? 

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.

We want you to reach your fullest potential and part of your professional development at WillowTree will include dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits. 

 

WillowTree upholds our core values in every aspect of our work. We promote safe and inclusive work environments and maintain a drug-free workplace. We celebrate our differences and provide equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Diverse teams build better products. We acknowledge that the tech industry especially lacks opportunities for those who are of non-traditional backgrounds and in underrepresented groups. In order to create the best products for everyone, we know that it's important for our team to reflect the diversity of our users, and we are committed to being the change we want to see.

 

 

 

 

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