Product SEO Strategist

Who We Are

Welcome to TELUS Digital — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS, one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture.

In January 2023, TELUS Digital acquired WillowTree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions.

With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering.

From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi-billion-dollar parent company.

Location & Flexibility 

Our Product SEO Strategist is an integral part of our team at TELUS Digital. To help retain our deep culture of collaboration, this role will maintain an in-office presence in a hybrid capacity (Tuesdays, Wednesdays, Thursdays). This role can be located in Boston, MA, Charlottesville, VA, Columbus, OH, or Durham, NC. 

The Opportunity

Our Product SEO Strategist will help shape how SEO, ASO, and GEO integrate into WillowTree project work in a way that improves UX and boosts qualified organic traffic. You'll play an integral part on cross-functional project teams. You’ll conduct site & app store audits, build technical SEO requirements, provide content strategy guidance, and tactical optimizations. You’ll shape SEO, GEO, and ASO best practices for both clients and internal teams, analyze organic traffic behavior and recommend audience segmentation, and serve as the primary point of contact for SEO- and ASO-related client questions.

Responsibilities

• Conduct technical site audits & monitor site health via SEO tools 
• Develop custom technical SEO requirements, such as Schema Markup recommendations and 301 redirect maps, for Engineering teams to implement
• Design and implement automated regression tests with Test Engineers across multiple environments to identify site and page template issues
• Collaborate daily with cross-disciplinary teams such as Engineering & Test Engineering, Product Leads, Analytics, Design, Content, Strategy, and Research to create an amazing product experience for our clients
• Build SEO- and AI bot-friendly CMS solutions with customized fields in partnership with Engineering 
• Conduct keyword research for both SEO & ASO projects to influence the product teams’ strategy
• Conduct client competitor research to develop meaningful, quantitative, and qualitative insights that drive qualified organic traffic 
• Design reporting dashboards with event tracking, custom formulas, and segmentation in partnership with Analytics Architects that drive business impact and ladder up to clients’ business objectives
• Leverage analytics tools to identify gaps or friction in the user journey to better drive qualified traffic and enhance the conversion rate that directly drives client business impact
• Stay on top of industry trends and search engine algorithms to inform new strategies
• Develop & deliver presentations that highlight SEO & ASO insights, technical enhancements, content recommendations, training materials, etc., for internal and client teams
• Collaborate with client & project team to develop & manage app store listing A/B tests
• Work collaboratively on project work across many product team disciplines while also tapping into and supporting the broader SEO team as needed
• Work with a high degree of autonomy on up to two projects at a time

Qualifications

• Minimum of 4+ years SEO and/or ASO experience at a digital agency or in-house
• A passion for the evolving search landscape and working knowledge of how LLMs and AI Search can be optimized to drive qualified traffic and conversions
• Experience and passion for App Store Optimization (ASO) and app store A/B testing
• You’re knowledgeable about modern web technologies and understand server-side rendering, single-page applications, and how bots crawl a site
• Demonstrated understanding of HTML, JavaScript, CSS, JSON-LD, and Web Content Accessibility Guidelines
• You’ve developed or implemented technical SEO and content recommendations that drove organic search growth and met a client's business outcomes
• Understand the importance of Conversion Rate Optimization and how SEO overlaps with this discipline
• Ability to communicate your ideas and tactical recommendations to both technical and non-technical audiences
• An eye for detail and an enthusiasm for documentation and organization
• A data-driven approach and understanding of how web performance, usability, and other facets of web technologies like voice search and A/B testing can impact SEO, with the ability to create forecasting models estimating the impact of implementing work
• A familiarity with tools like: Google Search Console, Google Analytics, Amplitude, Google Data Studio, Google Big Query, Screaming Frog, seoClarity, BrightEdge, Ahrefs, SEMRush, Conductor, or other similar tools
• Can effectively manage workload and commitments on up to 2 projects
• A tenacious approach to problem-solving and can navigate ambiguity with grace
• A self-starter who can operate independently across offices and in remote environments
• A growth mindset and passion to continuously learn about web development and other intersections of SEO, AI Search, and ASO (like Engineering, Design, and Content Strategy)
• Agile development methodology experience
• Direct experience with web products, native mobile apps, and development teams

Bonus Points

• Bachelor’s degree in Computer Science, Marketing, or a related field
• Background in Web Development, UX, Content Marketing, and/or Product Strategy
• Familiarity with A/B/n and multivariate testing methodologies
• Experience with JIRA and similar project management platforms
• Previous product agency experience

Equal Opportunity Employer 

At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence and performance without regard to any characteristic related to diversity.