Event Marketing Manager, Fuel iX

Who We Are

Welcome to TELUS Digital — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS, one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture.

With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering.

From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi-billion-dollar parent company.

An integral segment of our company is Fuel iX™, TELUS Digital's proprietary generative AI engine. Fuel iX™ improves customer experiences, creates custom and shareable copilots, and proactively identifies and mitigates GenAI risks. The platform seamlessly integrates company infrastructure with an extensive library of LLM models and generative AI applications, providing complete observability and a single control plane. Designed to address a critical gap in the GenAI landscape, Fuel iX enables enterprise-scale management of AI applications, foundation models and data sources within a framework built to deliver safe, responsible and accurate AI-powered experiences.

Location & Flexibility 

This role will have the option to be in a Work From Near (Hybrid) capacity based out of one of our offices OR in a Work From Anywhere (Remote) capacity with regular travel to events and TELUS Digital’s offices expected.

Travel (up to 25%) is required on an ad hoc basis.

The Opportunity

We are seeking a talented and driven Event Marketing Manager to join the Fuel iX team at TELUS Digital. In this role, you will be responsible for strategizing and executing both in-person and virtual events that align with our company's goals and values. You will play a crucial role in enhancing our brand presence, driving prospect and customer engagement, and supporting our business objectives through innovative event marketing initiatives. You will have the opportunity to engage with not just the Fuel iX team, but also event marketing professionals across TELUS and TELUS Digital.

Responsibilities 

As our Event Marketing Manager, you'll spearhead the market positioning of our cutting-edge GenAI solutions in the customer experience space. Your role will be pivotal in translating complex AI capabilities into compelling value propositions that resonate with enterprise decision-makers. You’ll be key in ensuring that our go-to-market teams are prepared to successfully generate pipeline and revenue for your product portfolio.

• Own the scope of the events program to drive new leads, nurture existing ones, and bring our reach to dominate our category
• Strategize, plan and execute both third-party and proprietary in-person events of all sizes, from trade shows to executive dinners
• Lead virtual/digital event execution, including webinars and other digital experiences that engage our target audience effectively
• Create and manage special projects focused on driving conversion, such as workshops and educational events for trial and paying customers
• Collaborate closely with the content, growth, and product marketing team, and with cross-functional teams across TELUS Digital and all TELUS companies to ensure seamless event execution and integration with overall marketing strategies
• Analyze event performance metrics and provide insights to continuously improve event strategies and ROI
• Manage event budgets, vendor relationships and logistics to ensure successful event delivery within allocated resources
• Manage the SWAG program for Fuel iX
• Stay current with industry trends and emerging technologies in event marketing
• Develop and maintain relationships with key stakeholders, partners and industry influencers to enhance event participation and impact
• Build and maintain an inventory of promotional materials (swag) available to team members to leverage at in-person events, and manage special orders as needed

Qualifications 

• 5+ years of experience of planning and executing in-person and virtual events at large B2B technology companies
• Track record of planning and executing large-scale events and integrated campaigns
• Strong project management skills
• Proficiency in event management software and marketing technology
• Experience with a project management system such as ClickUp, Monday.com, Asana, or Trello
• Experience with budget management and vendor negotiations
• Exceptional communication and interpersonal skills
• Demonstrated passion for and eagerness to learn about generative AI and its impact on enterprise productivity and agility
• Certification in event planning or project management preferred (e.g., CMP, PMP)Knowledge of and experience in marketing generative AI technologies