Senior Behavioural Designer

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.

Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.

WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. 

Why we're hiring:

WPP's Change and Enablement team empowers our global network with cutting-edge technology and streamlined processes. We're driving WPP's digital transformation, fostering efficiency, connectivity, and continuous improvement. Our global transformation demands a deep understanding of human behavior to ensure our 100,000 employees embrace new ways of working with our AI-enabled marketing platform. We're seeking a Senior Behavioral Designer to apply cutting-edge behavioral science, designing interventions that ethically influence adoption, foster new mindsets, and drive sustained engagement across our diverse global workforce, particularly around AI ways of working and our Agentic E2E vision.

What you'll be doing:

As a Senior Behavioral Designer, you'll be a hands-on expert, applying behavioral science principles to deeply understand, predict, and influence employee behavior related to the adoption and effective use of our new AI-enabled marketing platform. You'll identify critical behavioral insights and design impactful interventions that drive positive outcomes for our employees and the organization, enhancing both Client and Employee Experience. You'll collaborate closely with researchers to leverage insights.

You Will:

• Identify & Analyze Behavioral Drivers: Precisely identify key employee behaviors for platform adoption and new AI work methodologies, analyzing underlying motivations, barriers, and triggers. Contribute to developing compelling value propositions to inspire and drive platform engagement across all markets.
• Design & Implement Behavioral Interventions: Design and implement targeted behavioral interventions (e.g., nudges, defaults, feedback loops, social norms) directly within the platform experience and communication strategies, enhancing Employee and Client Experience. Collaborate with Service Designers to integrate behavioral insights into employee journey maps and with Instructional Designers to improve learning program engagement and retention for AI ways of working.
• Measure & Optimize Impact: Collaborate with dedicated researchers to rigorously measure the effectiveness of behavioral interventions on platform usage and new ways of working. Analyze complex data, present clear, actionable findings, and contribute to ethical guidelines for interventions. Support monitoring individual and team progress.

Reporting To: Lead Behavioral Designer (who reports to the Senior Director, Strategic Design). Team: Change and Enablement Location: Berlin or London

What you'll need:

• Dedicated experience applying behavioral science in practical settings (e.g., internal product adoption, change management, learning).
• Proven experience with experimental design and statistical analysis in real-world applications.
• Strong foundational knowledge of behavioral economics, psychology, human-computer interaction, or related fields.
• Ability to translate complex behavioral theories into actionable design solutions that address organizational challenges and drive measurable change, specifically for AI ways of working, Agentic E2E vision, and enhancing Employee/Client Experience.
• Strong analytical, problem-solving, and communication skills, with a demonstrated ability to articulate complex behavioral insights clearly and persuasively.

Who you are:

You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.

You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.

You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.

What we'll give you:

Passionate, inspired people – We aim to create a culture in which people can do extraordinary work.

Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.

Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?

#LI-Onsite

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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