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B2B Marketing Specialist

United States
  • 5 years of B2B product marketing or content experience
  • Strong storytelling & communication skills—you know how to distill complex ideas into simple, persuasive narratives.
  • Remote-first opportunity for US-based employees with the option to work in-person out of our Manhattan office

Start your adventure with Zip 

At Zip, we believe great content isn’t just about messaging—it’s about enabling merchants to make informed decisions. We’re looking for a B2B Marketing Specialist to develop merchant-centric positioning, content, and enablement materials that help merchants navigate the buying journey—from initial evaluation to long-term success.

In this role, you’ll ensure our messaging speaks directly to merchant challenges and needs. You’ll collaborate closely with Sales, Product, Marketing, and Channel Partners to create high-impact content, training, and competitive insights that simplify decision-making, accelerate deal velocity, and support merchant adoption.

Interesting problems you’ll get to solve

  • Product Messaging & Positioning
    • Craft our messaging strategy for Zip’s BNPL solutions, ensuring a clear and differentiated message.
    • Develop persona-based messaging for sales, marketing, and partner teams.
    • Work closely with market research to refine segment-specific positioning based on industry trends, competitive insights, and customer feedback.
  • Sales & Partner Enablement
    • Buyers: Develop compelling product pages, web content, demo videos, assessments, and toolkits that help merchants evaluate and adopt Zip.
    • Sales: Build a modular Master Pitch Deck, sell sheets, and training materials to help sales teams close more deals, faster.
    • Partners: Maintain and optimize logos, boilerplates, and sales enablement materials in partner portals.
  • Competitive Insights & Analyst Relations
    • Conduct market intelligence and competitive analysis to position Zip effectively against BNPL competitors.
    • Support Forrester, Gartner, and other analyst engagements to elevate Zip’s market presence.
    • Collaborate with cross-functional teams to produce vertical-specific battlecards and competitive insights for the sales team.

What you’ll bring to the team 

  • 5 years of B2B product marketing or content experience, ideally in fintech, payments, or SaaS.
  • Proven ability to write compelling stories for enterprise and mid-market audiences.
  • Hands-on experience creating high-impact enablement content (pitch decks, product pages, training materials).
  • Strong storytelling & communication skills—you know how to distill complex ideas into simple, persuasive narratives.
  • Deep knowledge of sales cycles and go-to-market strategies, with a focus on enterprise sales acceleration.
  • Experience with competitive research and analyst relations, including engagement with Forrester, Gartner, or other research firms.
  • Self-starter mindset—able to build programs from the ground up in a fast-paced, high-growth environment.

What you’ll get in return

  • Flexible working culture
  • Incentive programs
  • 20 days PTO every year
  • Generous paid parental leave
  • Leading family support policies
  • 100% employer covered insurance
  • Beautiful Union Square office with a casual dress code
  • Learning and wellness subscription stipend
  • Company-sponsored 401k match

The Pay Range for this position: $88,000.00  - $120,000 USD based on the industry benchmark for position, function, level and Zip's compensation strategies. However, actual base salary will depend on varying circumstances and individualized factors, such as job-related knowledge, skills, experience, and other objective business considerations. 

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. 

Be a part of a team that reflects the diversity of our customers

We pride ourselves on being a workplace that provides equal opportunities to people of all ages, cultural backgrounds, sexual orientations, gender identities, abilities, veteran status, and everything else that makes you unique.

Equally, we’re committed to ensuring our recruitment processes are accessible and inclusive. Please let us know If there are any adjustments that need to be made to ensure you have a fair and equitable experience.

And finally…get to know us

Zip Co Limited (ASX: ZIP) is a digital financial services company, offering innovative, people-centred products.

Operating in two core markets - Australia and New Zealand (ANZ) and the US, Zip offers access to point-of-sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants.

We’re proud to be a values-led business and our values - Customer First, Own it, Stronger Together and Change the Game - guide us in everything we do.

I acknowledge by clicking "Submit Application", that the information provided is true and correct. I also understand that any willful dishonesty may render for refusal of this application or immediate termination of employment. By providing your information, you acknowledge that you have read our Zip Applicant and Candidate Privacy Notice and authorize Zip to process your data subject to those terms

Before you apply, give Zip a try   -> rebrand.ly/check-zip-out


Zip participates in the federal government’s E-Verify program

 

We are a proud 2025 Circle Back initiative employer and will respond to every applicant.

We are a proud 2025 Circle Back initiative employer and will respond to every applicant.

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