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Senior Media Data Analyst

Draper, UT (Hybrid)

Who we are

SeekWell is the parent company of 1-800 Contacts, Luna, and Hello Eyes. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer and optometrists squirm. We’re owned by KKR – one of the world’s largest and most successful private equity investment companies. We’ve built an excellent company and changed an industry by putting the customer first, always. The best is yet to come!

Why you want this job

In this role, you’ll partner with the 1-800 Contacts media team to meet the data analytics needs of the media planners & buyers, providing detailed insights around return on ad spend, LTV, and campaign performance across platforms that drive outcomes. You will be part of a complementary team supporting data-driven decision-making to acquire and retain customers and collaborate with various partners to extract, analyze, and interpret data, providing insights that drive business strategies, and advise media improvements!

What you'll need

  • Provide strategic insights to enhance customer acquisition and retention through media efforts, supporting Media Planners and Buyers with actionable insights beyond standard reporting. 
  • Assist in ad-hoc marketing campaign analyses to uncover deep insights that drive business results and strategic marketing optimization. 
  • Support media optimization initiatives across channels like TV, OTT/CTV, and present findings to refine future analyses.
  • Produce performance reports, including scorecards and dashboards, to facilitate self-service access for team members. 
  • Develop positive partnerships and actively listen to understand and address the needs of internal team members and leadership. 
  • Contribute to solution creation, designing and updating Tableau dashboards, mining granular data, and developing analyses to explain campaign outcomes. 
  • Participate in measurement plan development, collaborate with Data Engineering to create necessary datasets, and align analyses with business and marketing goals. 
  • Support analytics and optimization plan design, leveraging technologies like Adobe Analytics, Google Marketing Platform, Salesforce Intelligence (Datorama), Tableau, and more. 
  • Engage in improvement projects to enhance tools and processes, assist in campaign tracking and reporting, and prepare presentation materials to communicate insights effectively. 
  • Manage multiple projects and adapt to changes quickly, leveraging internally maintained analytics tools to present informed recommendations. 

Why we will love you

  • Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, Computer Science, Engineering, Economics) or 5+ years of data analyst experience in a corporate setting is required. 
  • Experience with Campaign Management and DSP solutions (e.g., Google Campaign Manager, TradeDesk, StackAdapt) and familiarity with SEM platforms (e.g., Google Ads, Bing). 
  • Proficient in tag management platforms such as Google Tag Manager, Adobe Launch, or Tealium iQ, and knowledge of web analytics tools (e.g., Google Analytics, Adobe Experience Cloud). 
  • Experience with data visualization tools (e.g., Tableau, Power BI), and dashboard software for reporting and analysis. 
  • Proficiency in SQL, Excel, and one or more programming languages (e.g., Python, R) for data analysis and manipulation. 
  • Experience with A/B testing, multivariate testing, and other experimental methodologies. 
  • Ability to meet tight deadlines, strong attention to detail, and work effectively in a fast-paced environment. 
  • Excellent written communication skills with the ability to present complex information clearly. 
  • Team-oriented with strong problem-solving and decision-making skills. 
  • Familiarity with analyzing paid/organic social data and reporting on social media platforms (e.g., Facebook/Instagram, Pinterest, Snap). 
  • Agency experience working on accounts with annual budgets exceeding $25M. 

Perks

  • Free eye exams for your entire family
  • Deep discounts on lenses, glasses, and other services
  • Amazing healthcare coverage
  • 401(k) match
  • Flexible PTO
  • Tuition reimbursement program
  • In-house restaurant with highly discounted meals (Steak dinner under $6)
  • Free snacks, ice cream, and drinks every day
  • Full onsite gym

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

 

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You are highly proficient in multiple marketing analytics platforms such as Adobe Analytics, Google Analytics, and Salesforce Intelligence (Datorama). You have extensive experience in configuring custom tracking, building advanced segments, and conducting in-depth analyses. You can integrate these platforms with other tools, build multi-channel reports, and provide strategic insights that drive marketing decisions. You regularly lead the optimization of marketing performance and mentor others on using these platforms effectively. 

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You have extensive experience with marketing analytics tools like Adobe Analytics, Google Analytics, and Salesforce Intelligence. You are skilled in setting up and configuring tracking, creating detailed reports, and performing in-depth analysis of marketing data. You regularly use these platforms to analyze user behavior, optimize marketing strategies, and provide actionable insights for business growth. 

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