Back to jobs
New

Merchandiser Product Strategy Specialist

São Paulo, Brazil

About us

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.

About AB InBev Growth Group

Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.

In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.

We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.

About the role:

BEES Force is AB InBev's mobile field execution platform, part of the broader BEES B2B e-commerce ecosystem. It enables Frontline commercial teams, such as Sales Representatives, to execute guided in-store activities through personalized routes, data-driven tasks, and customer insights, driving commercial outcomes such as Distribution, Volume, and Execution Excellence across global markets.

We are expanding BEES Force to Merchandisers — a strategic initiative still in its early stages. In this role, you will own the end-to-end development and implementation of the Merchandiser profile within BEES Force, acting as the central point of coordination across Product, Commercial, and country teams.

What you'll do:

 

  • Lead a 360° assessment of the Merchandiser profile, understanding current ways of working, pain points, and opportunities for product and process evolution within BEES Force.
  • Conduct commercial discovery with country teams and Frontline stakeholders to identify Merchandiser-specific needs and translate them into clear product requirements and task system adaptations.
  • Partner with the Product team to define and prioritize features, capabilities, and task flows required to effectively support Merchandisers in their in-store execution activities.
  • Define and monitor implementation KPIs — including adoption, engagement, task completion, and commercial impact — ensuring alignment with business objectives throughout the rollout.
  • Drive implementation traction across countries, coordinating timelines, dependencies, and local requirements to ensure successful deployment and adoption.
  • Organize and manage relationships with multiple stakeholders across Product, Commercial, Operations, and country teams, ensuring alignment, clear communication, and timely decision-making.
  • Support post-launch tracking of Merchandiser features, measuring business impact and user engagement, and providing actionable recommendations for continuous improvement.
  • Prepare presentations and communicate progress, insights, and recommendations to stakeholders at different levels.
  • Document business rules, processes, and best practices related to the Merchandiser profile to ensure consistency and scalability across markets.

 

What you'll need:

 

Must Have:

  • University degree;
  • Fluent English (written and spoken).
  • Experience in Product Management, Commercial Strategy, Sales Operations, Commercial Excellence, Field Execution, or related areas.
  • Experience leading cross-functional initiatives with multiple stakeholders across different countries, functions, and seniority levels.
  • Strong organizational skills, with the ability to manage competing priorities and keep diverse stakeholders aligned.
  • Strong analytical and problem-solving skills, with experience in KPI definition, performance tracking, and impact measurement.
  • Ability to conduct discovery efforts, gather requirements from Frontline and Commercial teams, and translate business needs into product capabilities.
  • Strong ownership, proactivity, and growth mindset.

Nice to Have:

  • Spanish fluency.
  • Experience in the off-trade channel (supermarkets, hypermarkets, retail).
  • Experience with field force tools, commercial execution platforms, or task management systems.
  • SQL, Python, or experience working with dashboards and analytics tools.
  • Excel and PowerPoint skills.
  • Experience supporting product rollouts in early-stage initiatives.

 

What We Offer:

  • Performance based bonus*
  • Attendance Bonus* 
  • Private pension plan
  • Meal Allowance
  • Casual office and dress code
  • Days off*
  • Health, dental, and life insurance
  • Medicines discounts
  • WellHub partnership
  • Childcare subsidies
  • Discounts on Ambev products*
  • Clube Ben partnership
  • Scholarship*
  • School materials assurance
  • Language and training platforms
  • Transport allowance

*Rules applied

Equal Opportunity & Affirmative Action:

AB InBev Growth Group is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon of race, color, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other applicable legally protected characteristics.

The following fields are optional, but anticipate the information for your registration*.

Remember: your data will never be used as elimination criteria in selection processes. With them, AB InBev Growth Group is able to analyze diversity and reduce biases in selection processes. We want to contribute to changing this reality by being an inclusive company. 

For more information: www.abinbev.com 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...

Demographic Brazil

ABInBev is committed to creating a diverse and inclusive workforce and culture. We conduct confidential surveys to better understand & ensure we provide equal opportunity throughout our end-to-end recruitment process. Individuals seeking employment at ABInBev are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

When you apply to a job on this site, the personal information contained in your application will be collected by ABINBEV SERVICES LLC. Your personal information will be processed in accordance with the law for the purposes of managing ABINBEV’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes.

On a voluntarily basis and subject to receiving your express consent, you’ll be asked demographic questions about your ethnicity, gender, sexual orientation and ability status. We collect this information for the purposes of supporting a diverse and inclusive workforce - it will not be considered in the hiring process or thereafter and all information will be reviewed collectively rather than individually. We won’t sell or share this information with third parties, but please note that we use Greenhouse Software Inc to manage the recruitment and hiring process on our behalf.

Your personal information will be retained by us for 2 (two) years from collection. You have the right to request access to your personal information, to request that your personal information be rectified or erased, and to request that processing of your personal data be restricted at any time. You can do so by contacting https://contactus.ab-inbev.com/ if you are located outside Europe, and emailing abi-team@firstprivacy.com if you are located in Europe. We expect that our procedures will deal fairly and promptly with your request. However, if you remain dissatisfied, you have the right to lodge a complaint with your local data protection authority.

Select...
Select...
Select...
Select...
Select...