Senior Manager, Web Strategy & AI Experience

Montreal, Canada

Pour la version française de cette description de poste, veuillez consulter le lien suivant / For the French version of this job description, please refer to the following link:

About AppDirect

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world.  AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service.  We power millions of subscriptions worldwide for organizations.  We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

About You

As Senior Manager of Web & AI Experience, you’ll be at the forefront of crafting compelling digital experiences for our customers, partners, and stakeholders. You’ll blend strategic thinking with hands-on execution—some days building a roadmap that balances business priorities with team capacity, other days diving deep into technical challenges or enabling others to bring their ideas to life through vibe-coded solutions.

You’ll lead a small, agile team of developers responsible for our customer experience applications and website roadmap. You’ll transform your team into having an AI-first mentality— from embedding AII into customer experiences to accelerating your team’s outputs with AI. You will leverage AppDirect’s proprietary AI platform and leading vibe-coding environments to unlock the creative and technical potential of technical and non-technical teams and accelerate our overall time-to-market.

This role is highly cross-functional. You’ll collaborate closely with technical teams, marketing, product, and leadership to deliver measurable, strategic outcomes. You’re not just keeping up with technology—you’re pushing it forward.

What you’ll do and how you’ll have an impact

Build our digital strategy 

  • Own our digital front door – Lead the strategy, roadmap, and execution of our corporate website and customer-facing web applications, ensuring they align with business goals and deliver measurable outcomes;
  • Build for performance and scale – Write sustainable code, improve SEO, site speed, accessibility, and conversion through experimentation, testing, and AI-powered optimization;
  • Bridge strategy and execution – Translate business and brand objectives into actionable front-end initiatives. Collaborate closely with design, content, product, and engineering teams to bring ideas to life;
  • Lead with empathy and innovation – Champion emotionally intelligent, “vibe-coded” experiences that resonate with users and reflect our brand’s personality;
  • Drive content and discoverability – Lead web content strategy and standards. Ensure content is audience-first, optimized for conversion, and discoverable by both humans and AI systems.

How you’ll do it

  • Stay ahead of the curve – Experiment boldly with creativity and adapt quickly to keep our digital presence future-ready. Monitor emerging trends in web tech, AI, and digital behavior; 
  • Integrate AI into everything – Identify, test, and implement AI tools to accelerate development, content creation, prototyping, and personalization. Lead the charge on AI-assisted workflows and LLM-aware SEO;
  • Advance our design system – Partner with designers to evolve our component library in Figma and ensure consistency, usability, and responsiveness across all digital touchpoints;
  • Empower your team – Manage and mentor a high-performing team of developers working with modern frameworks like Next.js and tools like Sanity CMS, and Storybook. Foster a culture of creativity, accountability, and growth.

What We’re Looking For

  • 6+ years of experience leading web application development, digital product management, or content architecture—ideally within B2B SaaS environments;
  • A builder’s mindset—curious, iterative, and energized by emerging technologies and new ways of working;
  • Proven success managing roadmaps and leading cross-functional initiatives;
  • Strong leadership skills with experience managing developers, collaborating across product and marketing teams, and managing senior-level stakeholders;
  • Deep familiarity with modern web technology— including frameworks like React, Next.js, headless CMS platforms (e.g., Sanity), and component libraries (e.g., Storybook);
  • Hands-on experience with performance optimization, technical SEO, structured data, and LLM-aware content strategies;
  • Comfort working with or integrating AI tools into development workflows, content generation, and UX personalization. With experience using vibe-coding tools (Cursor, Lovable, Bolt, or simply LLM-driven coding) considered essential.

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.appdirect.com/about/privacy-notice

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