Senior Growth Marketing Manager

About the Company

Armada is an edge computing startup that provides computing infrastructure to remote areas where connectivity and cloud infrastructure is limited, as well as areas where data needs to be processed locally for real-time analytics and AI at the edge. We’re looking to bring on the most brilliant minds to help further our mission of bridging the digital divide with advanced technology infrastructure that can be rapidly deployed anywhere.

About the Role

Armada is seeking a Senior Growth Marketing Manager to join our Growth organization, which drives top-of-funnel growth and engagement. This role is designed for a dynamic marketer who thrives on variety and can pivot between strategy and execution across content creation, events, social media, and executive communications. You’ll play a key role in crafting impactful marketing initiatives and scalable demand generation programs that attract, engage, and convert prospects while amplifying the strengths of Armada’s cutting-edge products and showcasing their business value. The ideal candidate is a recognized domain expert in B2B demand generation, with a proven ability to architect and execute programs that scale pipeline efficiently in high-growth environments while balancing the need to maintain a premium brand. 

This role will report to the Head of Growth and carry clear accountability for marketing-sourced pipeline. 

Location. Office-based. Preferred location: San Francisco (HQ). Candidates in Seattle or Los Angeles will also be considered. 

What You'll Do (Key Responsibilities)

Demand Generation & Data-Driven Growth 

• Own and scale data-driven demand generation strategies that drive qualified pipeline growth and top-of-funnel engagement. 
• Partner cross-functionally with Sales leadership to align marketing efforts with revenue objectives, ensuring high-quality lead generation. 
• Identify patterns in successful campaigns and create repeatable, scalable motions that drive consistent demand and engagement. 
• Develop and maintain marketing analytics, attribution modeling, and campaign performance dashboards to track and optimize demand generation campaigns, adjusting based on real-time performance data. 

Content Creation for Growth 

• Develop and manage content that fuels top-of-funnel growth, including blog posts, press releases, landing pages, email campaigns, and more—with an emphasis on transparency and “going direct”. 
• Maintain a consistent brand voice and messaging to engage target audiences effectively. 
• Collaborate with the Growth team to optimize content for lead generation and engagement metrics. 
• Ensure content is tightly integrated into full-funnel campaigns and aligned to buyer journey stages, with clear CTAs and performance tracking. 
• Contribute to content strategy discussions with Product Marketing to ensure campaign alignment with positioning and launch calendars. 

Social Media Management 

• Create and execute social media strategies that drive engagement and awareness. 
• Manage content calendars, write posts, and engage with followers to grow Armada’s online presence. 
• Monitor platform analytics to measure performance and continuously improve social campaigns. 
• Amplify content and campaign performance via paid social and retargeting tactics as part of broader demand programs. 

Event Planning and Execution 

• Organize and execute webinars, trade shows, and conferences that attract and engage potential customers. 
• Manage event logistics, including vendor coordination and attendee experience. 
• Analyze event performance and report on ROI to refine future growth initiatives. 
• Evaluate new event formats (field events, executive roundtables) that contribute directly to pipeline generation. 

Required Qualifications

• 5+ years of experience in marketing, with a focus on growth and engagement. 
• Strong writing and storytelling skills to craft compelling content across multiple channels. 
• Proven track record of executing successful campaigns that drive awareness and lead generation. 
• Proficiency in social media platforms, marketing automation and tools, and content management systems (CMS). 
• Analytical mindset with experience measuring and optimizing campaign performance with data. 
• Experience building and managing reporting frameworks for multi-touch attribution and full-funnel performance. 
• Highly organized, adaptable, and collaborative, with a problem-solving approach. 

Preferred Qualifications

• Previously worked for a product-led company where marketing amplifies the strengths of cutting-edge products without embellishing or exaggerating their capabilities. 
• Experience showcasing world-class products by highlighting their functionality, business value, and real-world applications. 
• Hands-on experience with growth marketing strategies, tools, and tactics (e.g., A/B testing, lead nurturing). 
• Experience in a high-growth environment or startup. 
• Ownership of demand generation strategy in a complex sales cycle environment. 

Compensation & Benefits

For U.S. Based candidates: To ensure fairness and transparency, the starting base salary range for this role for candidates in the U.S. are listed, varying based on location experience, skills, and qualifications.  In addition to base salary, this role will also be offered equity and subsidized benefits (details available upon request).

Benefits

• Medical, dental, and vision (subsidized cost)
• Health savings accounts (HSA), flexible spending accounts (FSA), and dependent care FSAs (DCFSA)
• Retirement plan options, including 401(k) and Roth 401(k)
• Unlimited paid time off (PTO)
• 15 paid company holidays per year

You're a Great Fit if You're

• A go-getter with a growth mindset. You're intellectually curious, have strong business acumen, and actively seek opportunities to build relevant skills and knowledge 
• A detail-oriented problem-solver. You can independently gather information, solve problems efficiently, and deliver results with a "get-it-done" attitude 
• Thrive in a fast-paced environment. You're energized by an entrepreneurial spirit, capable of working quickly, and excited to contribute to a growing company
• A collaborative team player. You focus on business success and are motivated by team accomplishment vs personal agenda 
• Highly organized and results-driven. Strong prioritization skills and a dedicated work ethic are essential for you 

Equal Opportunity Statement

At Armada, we are committed to fostering a work environment where everyone is given equal opportunities to thrive. As an equal opportunity employer, we strictly prohibit discrimination or harassment based on race, color, gender, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other characteristic protected by law. This policy applies to all employment decisions, including hiring, promotions, and compensation. Our hiring is guided by qualifications, merit, and the business needs at the time.