Senior Product Marketing Manager II

Austin, TX

 

About us

At Auctane, we are united by a passion to help businesses deliver — whatever their size, wherever they are, and however they operate. We make it possible for businesses to meet the ever-changing requirements of their industry and customer expectations. Auctane products enable hundreds of thousands of businesses to annually mail and ship billions of items — over $200 billion worth — to recipients around the globe.

The Auctane family of mailing and shipping software products includes ShipStation, Stamps.com, ShipStation API, Endicia, Metapack, GlobalPost, Packlink, and Return Rabbit. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.

Our values

Win as One. Delight Customers. Deliver Great Outcomes. 

About the role

The Senior Product Marketing Manager will be a strategic leader responsible for defining and driving the go-to-market strategy, positioning, persona development, and messaging for our mailing and shipping products. This role will lead efforts to establish and communicate a compelling product narrative that differentiates our solutions in the market. Additionally, this role will play a critical part in pricing and packaging decisions, integrated marketing campaigns, and content marketing strategy. The ideal candidate will be a strategic thinker and hands-on leader who can guide cross-functional teams to execute high-impact initiatives that drive customer engagement and business growth.

This position is hybrid (3 days per week in office) and is located in Austin, Texas.

Travel Requirements: Less than 10%

About the team

This role will be a part of the Stamps.com team. Stamps saves time and money for organizations with day-to-day operations that require mailing and shipping. It gives owners, admins, and office managers 24/7 access to all the great services from the US Postal Service, UPS, DHL, and other carriers so they can easily print discounted stamps and shipping labels without ever leaving their desk. Over four million customers have trusted Stamps.com to handle their shipping needs for 25+ years!

What will you be doing?

  • Strategic Positioning & Messaging: Establish and refine a compelling product narrative, ensuring alignment across all customer touchpoints.
  • Go-to-Market Leadership: Define and lead go-to-market strategies for new product launches and feature enhancements, ensuring cross-functional readiness and alignment.
  • Persona Development: Lead efforts to deeply understand target audiences and develop customer personas that inform marketing and sales strategies.
  • Sales Enablement: Equip sales teams with impactful collateral, competitive insights, and training to effectively position and sell the product.
  • Pricing & Packaging: Collaborate with cross-functional teams to develop pricing models and packaging strategies that maximize revenue potential.
  • Integrated Marketing Campaigns: Drive the vision and execution of integrated marketing campaigns that generate demand and customer engagement.
  • Content Strategy: Oversee the creation of compelling content, including thought leadership, case studies, and product marketing assets.
  • Market & Competitive Intelligence: Continuously analyze the market landscape to refine positioning and marketing strategies based on competitive trends and customer insights.
  • Performance Measurement: Monitor key metrics, report on campaign effectiveness, and leverage insights to drive continuous improvement.

What are we looking for?

  • Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
  • 8+ years of experience in product marketing, with at least 3 years in a leadership or senior role within the SaaS industry.
  • Proven experience in leading go-to-market strategy, positioning, and messaging for B2B products.
  • Strong expertise in pricing and packaging strategies.
  • Ability to drive and execute integrated marketing campaigns that impact pipeline and revenue.
  • Exceptional storytelling and communication skills with a track record of crafting compelling narratives.
  • Analytical mindset with a data-driven approach to strategy and decision-making.
  • Ability to work cross-functionally, influence stakeholders, and drive alignment in a fast-paced environment.

What will make you stand out?

  • A strategic thinker who can balance high-level vision with hands-on execution.
  • Deep experience working in competitive markets and successfully positioning products for differentiation.
  • Strong leadership skills, with the ability to inspire and align teams around a shared vision.
  • A passion for technology and the ability to translate complex concepts into clear, engaging messaging.
  • Demonstrated success in optimizing pricing and packaging strategies for business growth.
  • Experience in driving product-led growth initiatives that fuel user acquisition and retention.
  • If you are a dynamic product marketing leader who thrives on crafting compelling product stories, driving strategic initiatives, and making a measurable impact, we’d love to hear from you!

The Tech

  • Gsuite
  • Slack
  • Confluence
  • HubSpot
  • Jira
  • Salesforce

What do we offer?

  • 🏠 We are a hybrid company. All team members at Auctane in Austin come into the office Tuesdays, Wednesdays and Thursdays.
  • 🛬Take the reins of your time off with our Flex Time Off policy – because work-life balance should always be in your hands!
  • 🌅 We offer 12 paid holidays for all of our US employees!
  • 💰401k employer matching program – because your future deserves a friendly boost!
  • ⭐️We conduct annual merit reviews to recognize and reward your hard work and achievements.
  • 🏟️ Company events, we work hard, play hard! We do our best every day, even at our regular team-building events.
  • 🏢 Attractive office space in the heart of central Austin, Texas (free drinks, snacks…).
  • 🍽Indulge in weekly catered lunches at our office – a delicious perk to fuel your work.
  • 🏐 Health and Wellness: The well-being of our team is super important to us. Choose from different options that include medical, dental, and vision plans. 
  • 🏋🏾‍♀️Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
  • 🧠Employee Assistance Program. We offer up to 8 free mental health sessions. 
  • 💪🏽We offer gym discounts to help you stay fit and healthy!
  • 📚We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way. 
  • 🔗 Employee Referral Program! We reward employees helping us find top talent!
  • 💜 An inclusive, casual and upbeat work environment. The personality and opinions of each of our team members are important and valid; we aim to offer all employees a safe environment where they can be themselves and thrive.

Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)

  • Sit for prolonged periods of time
  • Utilize wrist and hands for a prolonged period of time
  • Walk short distances
  • Stand for short periods
  • Speaking and conversing with others
  • Lift up to 25lbs without assistance up to chest height

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