Principal Field Marketer, APAC

• We're taking autonomous search mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses.
• We’re making conversational shopping a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey.
• We're designing the future of autonomous marketing, taking the work out of workflows, and reclaiming the creative, strategic, and customer-first work marketers were always meant to do.

Bloomreach is seeking a Principal Field Marketer, APAC to accelerate our growth across one of the company’s highest-potential regions. This is a senior, highly strategic role that leads the end-to-end go-to-market motion for APAC, shaping how we engage prospects, customers, and partners in a diverse and rapidly evolving market.

As the most senior field marketer in the region, you will:

• Own the regional marketing strategy across all APAC markets and industries
• Serve as the primary marketing partner to regional Sales, Partnerships, and leadership
• Directly influence pipeline creation, revenue acceleration, and market expansion
• Lead the full funnel strategy across events, ABM, digital integration, partner activation, and customer advocacy
• Represent APAC needs in global planning, ensuring our strategy reflects regional nuance and opportunity

About you:

• You’re an experienced senior marketer who has operated across complex, multi-country APAC environments and understands the nuances required to win in the region.
• You thrive in strategic ownership roles and are trusted by Sales leadership as a true business partner.
• You’re skilled at designing high-impact, region-wide initiatives that unify partners, customers, and prospects.
• You know how to translate market understanding into measurable pipeline and revenue outcomes.
• You want to help define how Bloomreach grows in APAC—and are energized by the autonomy to architect that journey.
• You enjoy working in a fast-moving, high-growth SaaS organization where innovation, agility, and cross-functional collaboration are essential.
• Experience with ecommerce, personalization, and AI is a strong advantage.

Job Responsibilities:

Strategic Leadership:

• Define and own the multi-market APAC marketing strategy, aligning closely with regional and global leadership to drive business results across all Bloomreach product lines.
• Partner directly with Sales, Partnerships, and Customer Success leadership to translate commercial objectives into actionable regional demand plans.
• Act as a strategic advisor on APAC market dynamics—informing global planning, messaging prioritization, and budget allocation.

Pipeline & Revenue Impact:

• Be accountable for pipeline creation and acceleration across the APAC region, using a data-driven approach to influence revenue outcomes.
• Lead rigorous analysis of marketing performance, funnel conversion metrics, and regional opportunities, identifying where to double down or pivot.

Campaign & Program Ownership:

• Design and oversee integrated, region-specific programs—including marquee events, executive roundtables, workshops, ABM plays, digital activation, partner co-marketing, and customer advocacy campaigns.
• Ensure all initiatives are built with regional nuance, measurable outcomes, and strong alignment to commercial priorities.

Cross-Functional Leadership & Enablement:

• Orchestrate collaboration across Events, Digital, Brand, and Partnerships teams to deliver cohesive, high-impact APAC programs.
• Provide strategic guidance to internal teams to ensure global messaging, content, and campaigns land effectively in APAC markets.

Regional Insight & Market Development:

• Serve as Bloomreach’s internal expert on the APAC marketing landscape, competitive trends, and emerging opportunities.
• Advocate for the region’s needs and opportunities across the organization, ensuring APAC is represented in global roadmaps and investment decisions.

Personal Qualities:

• Highly strategic thinker with a proven ability to influence senior stakeholders
• Self-directed operator with strong ownership mindset and bias for action
• Exceptional communicator with the ability to work across cultures and levels
• Able to balance long-term vision with hands-on execution where needed
• Strong project and program management skills
• Deep understanding of APAC’s business, cultural, and marketing complexities
• Experience working in B2B SaaS and/or marketing technology strongly preferred
• Familiarity with AI, HubSpot, Salesforce, WordPress, or similar systems is a plus

Your colleagues:

• You’ll join the EMEA + APAC Demand Generation team within Bloomreach Marketing.
• We are responsible for building Bloomreach’s pipeline and brand presence across our global markets. You will work alongside a diverse group of digital, field, and event marketers, and report to the VP of EMEA & APAC Demand Generation. This team values strategic thinking, collaboration, and ambitious execution.

More things you'll like about Bloomreach:

Culture:

• A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one. 
• We have defined our 5 values and the 10 underlying key behaviors that we strongly believe in. We can only succeed if everyone lives these behaviors day to day. We've embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication. 
• We believe in flexible working hours to accommodate your working style.
• We work virtual-first with several Bloomreach Hubs available across three continents.
• We organize company events to experience the global spirit of the company and get excited about what's ahead.
• We encourage and support our employees to engage in volunteering activities - every Bloomreacher can take 5 paid days off to volunteer*.
• The Bloomreach Glassdoor page elaborates on our stellar 4.4/5 rating. The Bloomreach Comparably page Culture score is even higher at 4.9/5

Personal Development:

• We have a People Development Program -- participating in personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions.
• Our resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges.*
• Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins.
• Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)*

Well-being:

• The Employee Assistance Program -- with counselors -- is available for non-work-related challenges.*
• Subscription to Calm - sleep and meditation app.*
• We organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.
• We facilitate sports, yoga, and meditation opportunities for each other.
• Extended parental leave up to 26 calendar weeks for Primary Caregivers.*

Compensation:

• Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location.*
• Everyone gets to participate in the company's success through the company performance bonus.*
• We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.
• We reward & celebrate work anniversaries -- Bloomversaries!*

(*Subject to employment type. Interns are exempt from marked benefits, usually for the first 6 months.)

Excited? Join us and transform the future of commerce experiences!

If this position doesn't suit you, but you know someone who might be a great fit, share it - we will be very grateful!

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