[Vietnam] Content Marketing Specialist

Cake is an international talent platform providing one of the world's top online resume-building tools, bringing global opportunities to talent in the digital age.

Since launching in May 2016 in Silicon Valley, we now manage over 6M talent profiles & 7K company profiles on CakeResume. Innovative companies like Google, Dell, IBM, and TSMC, as well as leading brands of all kinds including L'Oréal, P&G, and many more, are working intensively with Cake for better talent engagement. 

We're a growing team of 100+ creatives, business talents, marketing gurus, and techies, dedicated to creating an ecosystem where great talents can meet great companies efficiently and build a world-class brand along the way! 

What We Offer

• Generous time off policy and flexible work arrangement
• Continuous learning opportunities through training and sharing for new markets and different industries
• Team spirit environment - we work hard, play hard, and celebrate even harder!

About Cake 

Established in 2016 in Taiwan, Cake is an international talent community and platform providing comprehensive solutions for job seekers. By offering AI tools for resumes and portfolios, job search strategies, networking resources, and international job opportunities, Cake meets all needs in career development. With over 7 million users worldwide and collaborations with over 10,000 companies, Cake helps talent find the most suitable place at different stages of their careers.

Job Intro

Join our dynamic team as a Content Marketing Specialist at Cake Vietnam, where your expertise in content creation will play a pivotal role in expanding our presence in the Vietnamese market. You’ll focus on developing high-quality Vietnamese content across three main areas: SEO, performance, product, and branded content. Your role will also involve collaborating closely with the Taiwan HQ to localize product and marketing strategies for the Vietnam market.

This role offers a unique opportunity to sharpen your expertise in content strategy, elevating your skills to the next professional level. In addition to honing your content skills, you'll gain hands-on experience in cross-regional brand marketing and performance & product marketing, working on impactful projects. You’ll thrive in an innovative, fast-paced environment that values creativity, adaptability, and a data-driven approach.

Responsibilities

• Craft compelling Vietnamese content across various formats, including SEO-optimized articles, performance and product copy (such as UI and omni-channel campaign content), and branded content like B2B playbooks, company interviews, and customer testimonials that enhance brand value and thought leadership.

• Localize ad and product marketing content in collaboration with headquarters, ensuring a consistent narrative for the Vietnam market. Optimize ad copies on Google, Meta, and other platforms to boost engagement and conversions.

• Lead localized upper-funnel marketing strategies, focusing on increasing traffic, brand clicks, and new user registrations through content-driven campaigns that resonate with the Vietnamese audience.

• Work closely with cross-functional teams in Vietnam (Recruitment Consulting Service, Business Development) and regional teams (TW HQ, ID, and other general ENG markets) and ensure seamless alignment in marketing strategies that support both toB and toC objectives.

Minimum Qualifications

• Proven experience developing and implementing content marketing strategies aligning with business objectives, focusing on both B2B and B2C audiences.

• Hands-on experience with SEO marketing tools, including but not limited to Google Analytics, Ahrefs, SEMrush, and Moz, and should be adept at using these tools to drive organic traffic, optimize content, and improve search engine rankings.

• Strong ability to craft persuasive copy across various formats and lengths, including performance & product content, branded content, and long-form articles, with a focus on clarity and audience engagement.

• Excellent communication skills in both spoken and written English, with the ability to convey ideas clearly and effectively.
  
  

Bonus Qualifications

• Familiarity with MarTech or SaaS solutions in Vietnam.
• Knowledge or experience in other marketing fields, e.g. performance marketing, campaign marketing…etc.
• Graphic Design Skills.

Interview Process

1. Online Logical Test
2. Initial Screening Call
3. Advanced Video Interview
4. Online/Onsite Final Group Interview

Cover Letter Requirement

Please note that we will prioritize applicants who can effectively showcase their individuality as candidates, highlighting how they can contribute value to Cake through a well-crafted CV and cover letter in English. Kindly share 1-3 of your key abilities and notable achievements relevant to this position with us in your cover letter.

Please also make sure to include a link to your personal portfolio in the cover letter.

We understand that no candidate is perfectly qualified for any job and believe that diversity of background and thought makes for better problem-solving and creative thinking, which is why we're dedicated to adding new perspectives to the team. What's even more important than your resume is a positive attitude, passion for the work, personal drive for growth, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role and encourage you to apply even if your experience doesn't align perfectly with what is listed here.