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SEO Specialist (Especialista en SEO) - Mexico City (Hybrid)

Mexico City, Mexico City, Mexico

Ready to accelerate your career?

Clara is the fastest-growing company in Latin America. We've built the leading solution for companies to make and manage all their payments. We already help over 20,000 large and growing businesses operate with agility and financial clarity through locally issued corporate cards, bill pay, financing, and a powerful B2B platform built for scale.

Clara is backed by some of the most successful investors in the world, including top regional VCs like monashees, Kaszek, and Canary, and leading global funds like Notable Capital, Coatue, DST Global Partners, ICONIQ Growth, General Catalyst, Citi Ventures, SV Angel, Citius, Endeavor Catalyst, and Goldman Sachs - in addition to dozens of angel investors and local family offices. 

We’re building the financial infrastructure that powers high-performing organizations across the region. We invite you to join us if you want to be part of a fast-paced environment that will accelerate your career and support you to do some of the best work of your life alongside a passionate and committed team distributed across the Americas.

What you'll do

We're looking for a Growth Web & SEO Specialist who lives and breathes the internet, understands how things work under the hood, and gets excited about growing traffic through smart, modern strategies.

In this role, you’ll own Clara’s marketing website and search visibility — combining technical execution, AI curiosity, and growth intuition to build a digital experience that not only looks great but scales fast.

You will:

  • Take charge of Clara’s marketing site: ensure content reflects our positioning, keep pages updated and optimized for performance and speed. Collaborate with content, design, and engineering teams to deliver a best-in-class experience. Use tools like Webflow, HubSpot, or Framer to build and iterate quickly (no need to be a pro — just eager to learn).

  • Lead SEO strategies with a demand focus: own Clara's SEO roadmap, balancing technical, on-page, and authority-building initiatives. Drive not just traffic, but qualified demand and measurable business impact.

  • Go beyond traditional SEO: experiment with AI-driven approaches like Generative Engine Optimization (GEO), measuring performance across LLMs and AI-native search tools.

  • Be hands-on: whether updating a page, optimizing content, coding with LLMs or exploring automation, you’ll be proactive, resourceful, and ready to build fast.

  • Turn data into impact: use tools like GA4, GSC, Metabase, and SEMrush to uncover insights, prioritize actions, and translate them into growth. Communicate performance and opportunities clearly to stakeholders and executives.

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. The preferred qualifications are a bonus, not a requirement.

Must haves

  • 4+ years of hands-on experience in SEO and website optimization, with demonstrated strength across technical, content, and authority pillars.

  • Experience working directly with Webflow, HubSpot CMS, Framer, or other modern CMS platforms.

  • Familiarity with SEO auditing tools and web analytics.

  • Working proficiency in English and Spanish.

  • Excellent verbal and written communication skills.

  • Strong project management and cross-functional collaboration abilities.

  • Curiosity and working knowledge of AI tools like ChatGPT, Gemini, or Claude to enhance productivity.

Nice to haves

  • Deep experience using Webflow as your primary CMS.
  • Comfort working in Framer, Replit, or other AI-forward platforms.
  • Experience with automation or low-code platforms (e.g. N8N, Zapier, Make).
  • Educational background in Computer Science, Engineering, or a related field.
  • A strong visual and UX sensibility.
  • Familiarity with CRO and A/B testing frameworks.

Why join Clara

At Clara, you’ll have the autonomy, speed, and support to make meaningful impact — not just on your team, but on how organizations are run across Latin America.

Who we are

  • We’re the leading B2B fintech for spend management in Latin America.

  • Certified as one of the world's fastest-growing companies, a Great Place to Work, and a LinkedIn Top Startup.

  • Passionate about making Latin America more prosperous and competitive.

  • Constantly innovating to build financial infrastructure that enables each of our customers to thrive.

  • Product-led, high-talent-density culture — designed for builders who raise the bar.

  • Proud of our open, inclusive, and values-driven environment.

What we believe in

  • #Clarity. We say things clearly, directly, and proactively.

  • #Simplicity. We reduce noise to focus on what really matters.

  • #Ownership. We take responsibility and never wait to be told.

  • #Pride. We build products and experiences we’re proud of.

  • #Always Be Changing (ABC). We grow through feedback, risk-taking, and action.

  • #Inclusivity. Every voice counts. Everyone contributes to our mission.

What we offer

  • Competitive salary and stock options (ESOP) from day one

  • Multicultural team with daily exposure to Portuguese, Spanish, and English (our corporate language)

  • Annual learning budget and internal accelerated development paths

  • High-ownership environment: we move fast, learn fast, and raise the bar — together

  • Smart, ambitious teammates — low ego, high impact

  • Flexible vacation and hybrid work model focused on results

If you’re ready for growth, ownership, and impact — apply now and help us redefine B2B finance in Latin America.

 

Clara’s Hybrid Policy

Claridians in a hybrid mode split their time between working from the office, talking to or visiting customers, or working from home. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for each individual and team.

We don't enforce a minimum number of days for most roles, but you're expected to spend time at the office organically, and be at the office most days during your ramp-up or when required by your leader.

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