Regional Marketing Manager

Convene is an Equal Employment Opportunity Employer and we believe that diverse teams are the best teams. We live our values of GRIT (Genuine, Relentless, Integrity & Teamwork) and strive to create an inclusive and equitable workplace where everyone can be their true selves, where we all show up for each other. In line with our goal to be 1% better every day, we are committed to listening, learning, growing and improving. We welcome applicants from all backgrounds, experiences, abilities and perspectives to join us on this journey.

 

Regional Marketing Manager, East & West 

We are seeking a Washington DC-based Regional Marketing Manager to join our Marketing team. The Regional Marketing Manager will report directly to our VP of Sales. The Regional Marketing Manager role will require frequent onsite presence and familiarity with Convene's 10+ properties in our East and West regions, including occasional travel to markets outside of DC. This role may expand with Convene's growth.

 

What You’ll Do:

The Regional Marketing Manager will be responsible for overseeing marketing efforts in our East & West Regions including but not limited to DC, Boston, Philadelphia, Chicago, and San Francisco. This role involves supporting national and local marketing initiatives, developing and executing local marketing strategies, and collaborating with local operations, sales, and revenue teams to optimize performance and achieve opportunity and revenue goals.

This person will also work closely with the Performance and Brand Marketing teams, the Demand Generation team, with local property teams, and operations teams regarding their marketing needs for both local and national programs. They are the key liaison between the Brand/Corporate Marketing division and the local teams. They work to drive funnel/revenue, awareness, and bring Convene’s portfolio of brands and its specific products and solutions to life. 

The ideal candidate will be someone who is comfortable taking initiative, loves solving problems and will thrive in a fast-paced and growing environment where cross-functional collaboration is paramount. They will also have proven experience working with cross-functional stakeholders as a team. 

 

Overview:

• Support the development and implementation of a regional marketing plan and calendar for assigned markets that are an extension of and supports national initiatives (holistic regional campaigns are inclusive of but not limited to email campaigns, events, activations, press, partnerships and barters, and more)
• Responsible for regionalizing and executing the global brand campaigns, personalized for their market
• Measure, evaluate and provide reporting on regional and national marketing initiatives
• Work with local leadership to evaluate local trends in assigned segments or new, but related markets to determine segment penetration opportunities and strategies
• Provide support with the regional marketing budget and provide guidance on usage throughout individual properties
• Work cross-functionally with sales, revenue, operations, real estate, sales, people & culture and finance departments
• Support the local sales teams for pre-sell business development efforts
• Identify and support local community and networking events, bringing them to the attention of appropriate commercial counterparts
• Represent company at local, regional and national meetings with customers
• Support all in market openings, closures, conversion, as well as mergers and acquisitions through go to market planning and execution

 

Partnerships, Community & Events

• Assist with the coordination of the planning and implementation of regional Convene property events such as pre-opening events, opening events, hosted events, loyalty and client appreciation events, etc
• Provide support for Convene-attended local trade shows and marketing events as appropriate
• Build key relationships with local community partners, vendors, landlords, property managers, and like minded brands
• Drive partnership agreements and potential barters with regional associations, industry bureaus and local businesses  
• Develop expertise in regional market landscape, such as regional buyer personas, trends, pain points, and variances

Product and Brand Marketing Communications

• Provide content and admin support for various online channels, including emails, social media, blogs, job postings, etc, developing locally relevant templates and approaches to systematically support collateral, events, and operational needs
• Develop relationships with local influencers and be prepared to write and promote business-specific communications (i.e. new awards, milestones, corporate initiative announcements, openings)
• Work closely with local leadership on a daily basis to educate teams on regional and national marketing initiatives
• Establish consistent, local positioning/branding image throughout product lines, promotional materials and events
• Ensure compliance with Convene brand guidelines for all regional and local marketing materials and consistency of messaging across all communications

What We Look For:

• 5+ years of experience in marketing, project management, events, or partnership management
• Experience leveraging data to make informed decisions
• Detailed oriented
• Problem solver with strong communication and organizational skills 
• Ability to be a team player in a fast-paced environment
• Excellent verbal and written communication skills
• Proficient editing skills to review and provide feedback for written materials
• Proficient in Google Office Suite 
• Partnership experience a plus 
• Experience with commercial real estate, architecture, or hospitality is a plus
• Familiarity with Marketing technologies in automation (e.g. HubSpot), event (e.g. Eventbrite, Bizzabo), CRM (e.g. Salesforce) and optimization (e.g. Google Analytics) a plus
• Knowledge of social media platforms, associated media requirements, and best practices a plus

 

Compensation:

The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.

Base Salary:

Salary Min: $80,000  Salary Max: $90,000

This role is eligible for base salary plus performance-based variable commission (paid quarterly). Salary will be commensurate with experience.

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors. 

Who We Are:

Convene is a global hospitality company that manages a growing portfolio of lifestyle brands focused on revolutionizing the way people meet, work, and gather. It creates hospitality-driven experiences and uniquely designed destinations across its various brands with the singular mission of fostering human-to-human connection.The Convene portfolio comprises Convene, etc.venues by Convene, and Convene Signature, offering clients multiple products including event venues, meeting rooms, flexible office spaces, and building amenity centers. With hospitality at its core, each brand and product offers on-site culinary, in-room A/V, production services, and dedicated hospitality staffing resources.As the largest single provider of dedicated meeting and event venues in the U.S. and UK, and with a growing footprint of flexible office space, the Convene portfolio has a network of nearly 40 locations across nine global cities.
Learn more at https://convene.com/.

We’re Here For You: 

At Convene, you’ll receive:

Health and Wellness

• Excellent health coverage for you and your family starting day one
• 24/7 virtual care through Centivo Care
• Employee Assistance Program: emotional well-being and support for everyday life
• Fertility & family planning through Kindbody

Time Off and Work-Life Balance

• Generous paid time off plus time off for your birthday
• A Holiday closure each year to allow all employees to unplug and recharge
• Paid time off for new parents: maternity, paternity, adoption

Financial Support and Benefits

• 401K plan with company matching
• Financial support for education: for attending conferences, taking courses, or gaining certifications

Professional Development and Recognition

• Continuous professional and personal development support
• Employee recognition and reward programs to mark achievements and milestones

Community and Impact

• Opportunities to volunteer, donate, and participate in community give-back initiatives
• The opportunity to have a significant impact on your team and the business in the work that you do

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