Retention Marketing Specialist

What You’ll Do

• Own and execute lifecycle marketing strategies across email, push, and reactivation campaigns.
• Design and optimize referral, rewards, and loyalty programs to drive engagement.
• Reduce churn and increase customer LTV through targeted retention initiatives.
• Segment users and personalize communication using analytics and behavioral data.
• Collaborate with product and growth teams to align retention strategies with business goals.
• Track, measure, and report campaign performance; continuously experiment for impact.

What We’re Looking For

• 3–5 years of experience in retention, lifecycle, or CRM marketing.
• Proven success in running email and reactivation campaigns at scale.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Experience with CRM/marketing automation tools (CleverTap, MoEngage, Braze, HubSpot, etc.).
• Strong communication, copywriting, and campaign optimization skills.

Good to Have 

• Prior experience at high-scale B2C/B2B companies (Swiggy, Zomato, Groww, or similar).
• Familiarity with cohort analysis, funnel optimization, and A/B testing.
• Exposure to SaaS, product-led growth, or AI-driven products.

Why Join us?

• Build next-gen tools for 1B+ creators
• Work with a high-caliber, maker-first team
• Competitive comp + equity
• Fast learning, real impact, and clear growth path.

Let’s build the future of software together.