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Director of Growth Marketing

Greenwich, CT

EverPass Media is redefining the role of TVs in businesses by blending exclusive top-tier sports and entertainment with unmatched marketing innovation. With a focus on premium content like NFL Sunday Ticket, smart promotions, and seamless partnerships, we offer a cloud-based platform that combines ease of use with advanced functionality and reliability. We're empowering business owners to control their content like never before, ensuring their screens—and websites—are more than just platforms; they’re key to engaging, informing, and converting customers to drive business results. 

We’re looking for a results-driven Growth Marketing leader to build and execute strategies that fuel our customer acquisition and conversion engine. This role reports directly to the Chief Marketing Officer and collaborates closely with the VP of Marketing to ensure alignment across brand, content, and acquisition strategies. You’ll own performance across digital channels, lead CRM and lifecycle initiatives, oversee website strategy, and manage the intersection of content and paid media. 

This is a high-impact, high-visibility opportunity for someone who’s as comfortable digging into data as they are launching bold, creative campaigns that convert. 

 

What You’ll Work On 

Acquisition & Performance Marketing 

  • Lead the customer acquisition strategy across digital and offline channels 
  • Oversee planning, execution, and optimization of paid media campaigns in partnership with external agency 
  • Monitor and analyze campaign ROI, channel mix, and lead quality to drive continuous improvements 

Website Strategy & Optimization 

  • Own the website roadmap—including UX, performance, SEO, and content strategy 
  • Manage site enhancements to improve lead conversion and visitor engagement 
  • Ensure web infrastructure and security align with company standards 

CRM & Lifecycle Marketing 

  • Develop and manage end-to-end customer journey strategies via HubSpot and Salesforce 
  • Execute segmented email marketing, nurture tracks, and retention campaigns 
  • Own lead scoring and pipeline contribution in partnership with Sales and RevOps 

Content & SEO 

  • Partner with agency and internal teams to develop high-performing content that supports business goals 
  • Align content strategy with SEO priorities to drive organic traffic and inbound pipeline 
  • Optimize content deployment across web, email, and paid channels 

Tradeshows & Event Support 

  • Own growth strategy related to event presence and tradeshow activation 
  • Drive pre-show promotion, onsite engagement, and post-event lead conversion 

 

What We’re Looking For 

  • 7–10 years of growth, performance, or digital marketing experience 
  • Proven success managing full-funnel acquisition programs, preferably in a B2B environment 
  • Strong knowledge of digital analytics, CRO, and SEO best practices 
  • Hands-on experience with CRM systems (HubSpot, Salesforce) and marketing automation tools 
  • Analytical mindset with comfort using tools like Google Analytics, Looker, or similar 
  • Experience managing agencies across paid media, SEO, content, and creative 
  • Bonus: Experience in sports media, streaming, SaaS, or hospitality technology industries 

 

Expected Compensation: The anticipated base salary range for a new hire into this position is $130,000 - $165,000. In compliance with local law, the range above reflects the current hiring range for this position. EverPass takes into consideration the qualifications, skills, and experience of the candidate, expected quality and quantity of work, and internal pay alignment when determining the salary level for potential new employees. EverPass expects to hire for this position at the mid-range salary, with the possibility of considering a higher salary only in rare cases when EverPass determines an external candidate possesses exceptional qualifications significantly exceeding the job requirements.

 

About Us: 

EverPass Media is a comprehensive media platform dedicated to commercial businesses, that aggregates, distributes and enables streaming of live sports and entertainment content, and offers a wide array of consumer engagement and performance marketing tools for bars, restaurants, hotels and other commercial venues. Launched initially as the exclusive distributor of NFL Sunday Ticket to commercial establishments in the United States, EverPass partners with rightsholders, distribution partners and business owners to unlock greater access to premium live events and drive business growth. EverPass was founded in 2023 in partnership with RedBird Capital Partners and 32 Equity, the strategic investment arm of the National Football League. TKO Group Holdings, parent company of UFC and WWE, joined as an investor in 2024. 

Benefits and Perks: 

  • Competitive Compensation 
  • Medical, dental, vision, life, and short-term disability insurance
  • Professional Development Programs
  • Access to senior management and mentoring opportunities
  • Employee Recognition Program
  • Unlimited PTO
  • Paid Parental Leave
  • Mental Health and Recharge Days 
  • 401k Match
  • Pre-tax Transportation
  • Employee Assistance Program
  • Type of work: Hybrid
  • Virtual Social Events including: Team Wins and Highlights from the Month, Cultural and Diversity Spotlights, and Happy Hours

 

 This is a chance for you to join a challenging and inspiring environment where you will have the possibility to make a daily impact. Every day you will work alongside helpful and down-to-earth colleagues who are dedicated and ambitious. Together we create an innovative environment that drives EverPass forward. If you are the right person for the role you will be part of a fantastic journey in a dynamic, high-growth business. 

We look forward to your application.

EverPass is an equal opportunity workplace and an affirmative-action employer. 

We are always committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Discrimination is not welcome on the basis of any other status protected by the laws or regulations in the locations where we work.

 

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