Job Application for Sr. CRM Manager at Factored

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Factored was conceived in Palo Alto, California by Andrew Ng and a team of highly experienced AI researchers, educators, and engineers to help address the significant shortage of qualified AI & Machine-Learning engineers globally. We know that exceptional technical aptitude, intelligence, communication skills, and passion are equally distributed around the world, and we are very committed to testing, vetting, and nurturing the most talented engineers for our program and on behalf of our clients.

Our GTM team is growing rapidly, and we’re looking for a dynamic, experienced Senior CRM Manager to drive demand generation across ABM, churn prevention, supply and demand strategies. In this role, you’ll partner closely with leadership to design and execute scalable marketing campaigns and reporting frameworks, ensuring alignment across all GTM functions.

Functional Responsibilities

CRM Strategy & Execution: Design and implement CRM programs and communication strategies that align with overall business goals and drive customer engagement, retention, and growth.
Cross-Functional Collaboration: Partner with Sales, Talent Operations, Rev Ops, Customer Success, and Marketing to ensure CRM initiatives are aligned across the customer journey and organizational goals.
Build & Own CRM Infrastructure: Establish and manage the company’s CRM infrastructure and define the right channel mix (e.g., email, SMS, in-app) to reach customers effectively at scale.
Customer Lifecycle Management: Deeply understand customer behavior and journey—from acquisition through retention to churn—to deliver timely and personalized communications that enhance the customer experience.
Scalable & Automated Campaigns: Build automated, scalable CRM workflows that support business growth while maintaining high levels of personalization and relevance.
Test-and-Learn Optimization: Implement A/B and multivariate testing frameworks to optimize message performance and continuously improve CRM campaign effectiveness based on data and insights.
Creative Asset Development: Collaborate with the design team to create engaging, on-brand assets for CRM campaigns across multiple channels.
Resource Planning: Determine team and technology resource requirements to support CRM strategy and execution effectively.
Performance Tracking & Reporting: Monitor key CRM metrics, analyze campaign results, and generate insights to inform ongoing optimization and long-term strategy.

Qualifications:

Experience: 5+ years as a CRM manager, and or a related roles, ideally in a B2B environment.
Technical skills: Proficiency with platforms like HubSpot
Experience with: ABM, and lead scoring
Cross-functional collaboration: Demonstrated ability to work effectively with cross-functional teams, including Marketing, Sales, and Customer Success.
Collaboration & communication: Excellent collaboration skills with experience working cross-functionally, alongside effective written and verbal communication.
Growth-driven: An entrepreneurial mindset with a passion for scaling high-growth organizations through data-driven strategies and operational excellence.

Nice to have

Agency experience
Consumer acquisition experience

At Factored, we believe that passionate, smart people expect honesty and transparency, as well as the freedom to do the best work of their lives while learning and growing as much as possible. Great people enjoy working with other passionate, smart people, so we believe in hiring right, and are very selective about who joins our team. Once we hire you, we will invest in you and support your career and professional growth in many meaningful ways. We hire people who are supremely intelligent and talented, but we recognize that intelligence is not enough. Perhaps more importantly, we look for those who are also passionate about our mission and are honest, diligent, collaborative, kind to others, and fun to be around. Life is too short to work with people who don’t inspire you.

We are a transparent workplace, where EVERYBODY has a voice in building OUR company, and where learning and growth are available to everyone based on their merits, not just on stamps on their resume. As impressive as some of the stamps on our resumes are, we recognize that human talent and passion exist everywhere, and come from many backgrounds, so stamps matter much less than results. All of us are dedicated doers and are highly energetic, focusing vehemently on execution because we know that the best learning happens by doing. We recognize that we are creating OUR COMPANY TOGETHER, which is not only a high-performing fast-growing business but is changing the way the world perceives the quality of technical talent in Latin America. We are fueled by the great positive impact we are making in the places where we do business and are committed to accelerating careers and investing in hundreds (and hopefully thousands) of highly talented data science engineers and data analysts.

In short, our business is about people, so we hire the best people and invest as much as possible in making them fall in love with their work, their learning, and their mission. When not nerding out on data science, we love to make music together, play sports, play games, dance salsa, cook delicious food, brew the best coffee, throw the best parties, and generally have a great time with each other.

Sr. CRM Manager

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