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Sr. Marketing Manager
Latin America
Factored was conceived in Palo Alto, California by Andrew Ng and a team of highly experienced AI researchers, educators, and engineers to help address the significant shortage of qualified AI & Machine-Learning engineers globally. We know that exceptional technical aptitude, intelligence, communication skills, and passion are equally distributed around the world, and we are very committed to testing, vetting, and nurturing the most talented engineers for our program and on behalf of our clients.
Our GTM team is growing rapidly, and we’re looking for a dynamic, experienced Senior Marketing Manager to drive demand generation across ABM, organic and paid media, and events. In this role, you’ll partner closely with leadership to design and execute scalable marketing campaigns and reporting frameworks, ensuring alignment across all GTM functions
Functional Responsibilities:
- Lead Demand Generation & Performance Marketing: Design, execute, and manage performance marketing and demand generation programs in collaboration with the broader marketing team.
- Execute Multichannel Campaigns: Plan and run integrated campaigns across ABM, outbound, and inbound channels to drive high-quality pipeline growth.
- Cross-Functional Collaboration: Work closely with Sales, Rev Ops, Customer Success, and Talent Operations to align marketing strategies with broader GTM goals and customer lifecycle initiatives.
- Customer Lifecycle Understanding: Deeply understand the full customer journey—from initial engagement through onboarding and retention—to tailor campaigns that drive engagement and reduce churn.
- Funnel Optimization: Improve lead quality and conversion rates across strategies for the the sales funnel; refine processes to ensure efficient lead handoff and velocity through the pipeline.
- Scalable & Automated Growth Infrastructure: Build marketing systems with automation and scale in mind, ensuring programs can grow efficiently with the business.
- Test-and-Learn Approach: Design and execute A/B and multivariate testing strategies to iterate on campaigns and creative assets based on performance data.
- Creative Development: Partner with the design team to develop compelling creative assets that support multichannel campaign objectives.
- Budget & Resource Management: Assess resource needs and manage budgets effectively to maximize ROI across marketing initiatives.
- Performance Reporting & Insights: Track, measure, and report on campaign performance and key marketing metrics to inform decision-making and continuously optimize strategy.
Qualifications:
- Experience: 7+ years as a marketing manager, and or a related roles, ideally in a B2B environment.
- Technical skills: Proficiency with media platforms like LinkedIn, Meta, Google etc.
- Experience with: ABM, events, organic media, paid media, lead scoring, managing budgets, managing external partners
- Cross-functional collaboration: Demonstrated ability to work effectively with cross-functional teams, including Marketing, Sales, and Customer Success.
- Collaboration & communication: Excellent collaboration skills with experience working cross-functionally, alongside effective written and verbal communication.
- Growth-driven: An entrepreneurial mindset with a passion for scaling high-growth organizations through data-driven strategies and operational excellence.
- Excellent verbal and written communication skills in English (B2+) are a must-have.
Nice to have
- Agency experience
- Experience working with partners or channel sales
- Experience working with events teams
- Experience working with varied data for reporting
- Experience leveraging performance marketing for ABM
- Consumer acquisition experience
At Factored, we believe that passionate, smart people expect honesty and transparency, as well as the freedom to do the best work of their lives while learning and growing as much as possible. Great people enjoy working with other passionate, smart people, so we believe in hiring right, and are very selective about who joins our team. Once we hire you, we will invest in you and support your career and professional growth in many meaningful ways. We hire people who are supremely intelligent and talented, but we recognize that intelligence is not enough. Perhaps more importantly, we look for those who are also passionate about our mission and are honest, diligent, collaborative, kind to others, and fun to be around. Life is too short to work with people who don’t inspire you.
We are a transparent workplace, where EVERYBODY has a voice in building OUR company, and where learning and growth are available to everyone based on their merits, not just on stamps on their resume. As impressive as some of the stamps on our resumes are, we recognize that human talent and passion exist everywhere, and come from many backgrounds, so stamps matter much less than results. All of us are dedicated doers and are highly energetic, focusing vehemently on execution because we know that the best learning happens by doing. We recognize that we are creating OUR COMPANY TOGETHER, which is not only a high-performing fast-growing business but is changing the way the world perceives the quality of technical talent in Latin America. We are fueled by the great positive impact we are making in the places where we do business and are committed to accelerating careers and investing in hundreds (and hopefully thousands) of highly talented data science engineers and data analysts.
In short, our business is about people, so we hire the best people and invest as much as possible in making them fall in love with their work, their learning, and their mission. When not nerding out on data science, we love to make music together, play sports, play games, dance salsa, cook delicious food, brew the best coffee, throw the best parties, and generally have a great time with each other.
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