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Product Manager (Web Growth)

Vilnius

We’re very proud of our achievements:

In July 2024, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app to achieve unicorn status! 🦄

We’ve had 380M+ downloads, have over 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.

We’re a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

Now, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.

The Job

The needs of the user is everything to us, and how those needs are served falls under our Product teams.

They’re fact-finders.

They’re builders.

They’re ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivaled user experiences.

We are seeking a Growth Product Manager (Web Checkout) to drive revenue growth and subscription retention at Flo. This role will focus on optimizing the post-purchase journey, improving subscription management experiences, and increasing user retention through conversion optimization, A/B testing, and user engagement strategies. The ideal candidate has experience in subscription-based consumer tech (B2C), expertise in web payments, and a data-driven approach to growth experimentation.

Your Experience

Must have:

  • Strong (usually 3+ years’ experience) in a Product Manager role in a subscriptions based consumer tech (B2C) company.
  • Demonstrated expertise in managing web-based applications and user retention processes with subscription based revenue models
  • Solid grasp of user acquisition strategies, web payments and conversion optimisation techniques in subscription based revenue models.
  • Proven experience and referenced history in proficient A/B testing, user research, and in utilising data analytics.
  • Proven ability to launch successful consumer products based on user-centered insights.
  • Strong capacity to navigate ambiguity and collaborate effectively with cross-functional teams.
  • Excellent communication skills, both written and oral, with a knack for negotiating and collaborating with engineers and designers.
  • Competency in making informed, data-driven decisions using both quantitative and qualitative insights.

Nice to have:

  • Experience with cross-platform integrations (web-to-app).
  • Background in growth marketing, funnel optimisation, or behavioural economics.
  • Knowledge of compliance and privacy regulations related to subscriptions.

What you'll be doing

You'll be responsible for:

Post-purchase Strategy Development: 

  • Lead the development and execution of strategies to maximize user engagement immediately after purchase. 
  • Define and optimize the critical first 72 hours of user experience to ensure successful product adoption and reduce early churn.

Growth Hacking Strategies: 

  • Identify and implement innovative tactics to increase subscription renewals and reduce cancellation rates. 
  • Design and execute win-back campaigns with Marketing teams for churned users while optimising upgrade paths for existing subscribers.

Collaboration with Web Checkout, Marketing and Support Teams: 

  • Work closely with cross-functional teams to ensure seamless integration between checkout flows and post-purchase experiences.

A/B Testing and Experimentation: 

  • Regularly conduct A/B testing and other experiments to optimize win back offers, cancellation experience, and communication strategies. 
  • Lead data-driven decision-making through systematic experimentation across all post-purchase touchpoints.

Personalized User Journeys: 

  • Create and optimise personalised retention programs that address specific user segments' needs and pain points.

Cross-Platform Integration: 

  • Seamlessly integrate the web onboarding experience with our mobile applications, ensuring a cohesive user journey across platforms.

Data Analysis and Reporting: 

  • Monitor and analyze key metrics including churn rate, re-activation, and renewal rates to identify opportunities for improvement. 

Customer Feedback Integration: 

  • Establish systematic processes to collect and analyze post-purchase user feedback. 
  • Translate user insights into actionable product improvements and feature enhancements.

Stakeholder Management: Effectively communicate strategies, results, and recommendations to senior leadership and cross-functional partners. 

  • Build consensus around priorities and maintain strong relationships with engineering, design, marketing, and customer support teams.

Market Research: 

  • Stay abreast of industry trends and competitor strategies to retain and win back subscribers.

Compliance and Best Practices: 

  • Ensure all post-purchase and subscription retention activities comply with data protection and privacy laws. 
  • Uphold best practices in user experience and digital marketing.

You'll be targeted to:

  • Increase web-to-app conversion rates post-purchase.
  • Reduce early churn rate (first 7 days after subscription start).
  • Improve subscription renewal rates by X% over six months.
  • Optimize cancellation flow, reducing voluntary churn by X%.
  • Increase win-back conversion rate for lapsed subscribers.
  • Improve checkout conversion rate by X% through A/B testing.

#LI-JC1 #LI-Hybrid (don't forget to put your LinkedIn tag and make both of the tags white via Format - Text Color)

Salary Range - gross per month

€4.692 - €6.500 EUR

Salary ranges may vary depending on your skills, competencies and experience.

Reward

People perform better when they’re happy, paid well, looked after and supported. 

On top of competitive salaries, Flo's employees have access to:

  • A flexible working environment with the opportunity to come into the office and work from home
  • Company equity grants through Flo’s Employee Share Option Plan (ESOP)
  • Paid holiday and sick leave 
  • Fully paid female health and sick leave, in addition to holiday and regular sick leave
  • Workations - an opportunity to work abroad for two months a year
  • Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
  • Career growth, progression, and learning development resources
  • Annual salary reviews
  • Unlimited free premium Flo subscriptions
  • A whole host of other benefits (health/pension/social schemes)

 

Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led. 

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a  growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do. 

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

By applying for the above role, you confirm that you have reviewed our privacy notice for job applicants: https://flo.health/privacy-policy-for-job-applicants 

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