Senior Email Marketing Specialist

About G2 - Our People 

G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community  strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs). 

Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic global team and help every person reach their personal peak.

We support our employees' well-being by providing extensive benefits, including flexible work, aligned time off, and various leave options such as maternity, paternity, and sabbatical leaves. Click here to learn more about our benefits. 

About G2 - The Company

When you join G2, you join the global team behind the largest and most trusted software marketplace. Every month, 5.5 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.

G2 is going through exciting growth! We’ve recently secured our Series D funding of $157 million, which will further allow us to grow and develop our product and people. Read about it here!

About The Role

G2 is seeking an experienced, AI-savvy Senior Email Marketing Specialist to join our demand generation marketing team. Based in Bangalore and supporting our global business regions in AMER, APAC, and EMEA, this role is pivotal in driving marketing-sourced pipeline, opportunities, and revenue through the email channel.

The ideal candidate for this role is:

• Experienced and curious about email marketing, audience strategy, artificial intelligence, and using email as a channel to drive business growth
• A strong written communicator who is comfortable crafting high-performing emails across various campaigns, personas, funnel stages, and use cases.
• Familiar with AI tools like ChatGPT; preference for candidates who have used 6Sense Conversational Email
• Marketo certified or experienced, and capable of building 1:many nurture programs in Marketo
• Analytical and passionate about tracking and optimizing email performance
• The candidate should be based in Bengaluru and have the flexibility to work shifts extending up to 11:30 PM IST.

In This Role, You Will: 

Develop, deploy, and manage email campaigns that drive marketing-sourced pipeline and revenue (60%)

• You will use 6Sense Conversational Email, artificial intelligence, and Marketo to build, launch, manage, and optimize email campaigns that drive marketing-sourced pipeline and opportunities
• 6Sense CE leverages ChatGPT and AI to personalize emails at scale and carry on conversations with contacts until they indicate readiness to take a marketing qualified action, the AI requests human review of a conversation, or the contact is marked as “not interested”
• Marketo 1:many nurture email programs are aligned to the G2 buyer lifecycle and convert non-paying G2 prospects into marketing qualified opportunities for sales
• You will collaborate with the G2 Labs team on AI email communication initiatives including uses for Monty, G2’s proprietary AI mongoose who helps buyers and shoppers along their journeys and ultimately helps develop highly efficient pipeline and opportunities
• The Email Marketing Manager will work within these platforms to manage ongoing campaigns as well as develop new ones

Day-to-Day Email Marketing and Audience Management (20%):

• Develop and execute daily email marketing strategies to drive engagement and conversion
• Manage the segmentation and targeting of audience groups across various regions and account lists to preserve the health of G2’s contact database
• Collaborate with the demand generation and marketing operations teams to align email activities with broader campaigns and programs
• Ensure email campaigns are compliant with industry best practices and regional data privacy regulations

Email Performance Tracking, Analysis, and Optimization (20%):

• Analyze key performance indicators (KPIs) for emails such as open rates, click-through rates, and conversion metrics, and provide recommendations on optimizations and new use cases
• Conduct A/B testing to refine email effectiveness and improve performance
• Create and share email performance reporting to inform strategic decisions and broader campaign performance

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

• 3-4 years of experience in email marketing, email personalization, or lifecycle marketing
• Proven success leveraging email as a channel to drive opportunity and pipeline goals
• Familiarity using artificial intelligence tools like ChatGPT in marketing
• Strong written communication skills and be comfortable crafting high-performing emails across various campaigns, personas, funnel stages, and use cases
• An analytical approach to tracking and optimizing email performance
• Strong platform proficiency across Salesforce and G-Suite (Docs, Sheets, Slides) as well as strong project management and organizational skills
• The candidate should be based in Bengaluru and have the flexibility to work shifts extending up to 11:30 PM IST.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.