Job Application for ASO (App Store Optimization) Manager (12 months FTC) at Goodnotes

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We want to make work and study more efficient and enjoyable, by providing the best digital paper solution possible. We plan to be the go-to tool for all forms of notes. Our digital paper and learning ecosystem inspires anyone to take notes, share what they know, collaborate with others, and learn as a community

Our Values:

Dream big

—Be visionary, strategic, and open to innovation

Build great things

—Work in service of our users, always improving and pushing higher

Take ownership

—Take responsibility with bold decision-making and bias for action

Win like a sports team

—Be trusting and collaborative while empowering others

Learn and grow fast

—Never stop learning and iterate fast

Share our passion

—Share ideas and practice enthusiasm and joy

Be user obsessed

—Empathetic, inquisitive, practical

About the team:

At Goodnotes, we're on a mission to create the best medium for human and AI collaboration. You will join a talented, distributed Growth Marketing team across Europe and Asia, looking after local growth marketing in our key markets, paid ads, CRM, and affiliates. You will work alongside other marketers, designers, and the wider Goodnotes team to acquire new users.

About the role:

We are looking for a motivated and experienced ASO Manager to drive sustainable and scalable organic growth of our Goodnotes app on the Apple App Store and Google Play Store. Your expertise will play a key role in our growth and bring our app to new users globally.

This is the role for you, if you’re excited to work on the things listed below:

App Store Strategy: Develop and execute ASO strategies to improve rankings, visibility, and downloads across the Apple App Store and Google Play globally
Keyword Research & Optimization: Conduct ongoing keyword research to identify high-impact terms and integrate them into metadata, descriptions, and titles.
Creative Optimization: Partner with Creative Studio to create compelling app icons, screenshots, preview videos, and feature graphics that enhance click-through rates (CTR)
A/B Testing: Plan and execute A/B tests to evaluate the performance of app store assets, including creatives, descriptions, and calls-to-action on both CSLs and CPPs (Custom Store Listings/Android and Custom Product Pages/iOS)
Data Analysis: Monitor and analyze app performance metrics, identify trends, and provide actionable insights to improve rankings and conversion rates
Competitive Analysis: Conduct competitive research to benchmark Goodnotes against competitors and identify opportunities for improvement. Present this information and findings regularly to stakeholders.
Localization: Optimize app store listings for international markets, ensuring they resonate with local audiences

The skills you will need to be successful in the above:

Proven track record of creating and implementing ASO strategies to drive downloads
5+ years ASO experience across Apple App Store and Google Play Store across multiple markets and languages
Experience working with App Store Connect and Google Play Developer console as well as ASO tools like AppTweak or Data.ai
Strong ability to analyze and report data, interpret trends, and make data-driven decisions
Experience collaborating with design, content, and local growth marketing teams
SEO experience preferred

What’s in it for you:

Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness
Sponsored visits to our Hong Kong or London office
Company-wide annual offsite
Flexible working hours and location
Medical insurance for you and your dependents

Note: Employment is contingent upon successful completion of background checks, including verification of employment, education, and criminal records.

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Accepted file types: pdf, doc, docx, txt, rtf

In a few words, tell us about yourself

Do you use GoodNotes currently? If so, for how long?

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Office-based in Hong Kong (WFH available)

Office-based in London (WFH available)

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Please note: We can only offer remote roles in Europe or Asia

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Candidate Demographic Questions

Goodnotes is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

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ASO (App Store Optimization) Manager (12 months FTC)

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About the team:

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What’s in it for you:

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Candidate Demographic Questions