Growth Manager, China (12 Months Fixed Term Contract- renewable)

At Goodnotes, we believe that every individual holds untapped potential waiting to be unleashed. By reimagining the way we interact with information, we’re merging human creativity with the breakthrough capabilities of AI. Our renewed vision and mission drive us to create the best medium for human and AI collaboration, empowering users to explore new dimensions of productivity, creativity, and learning. Join us on this journey as we transform digital note-taking into an inspiring and innovative experience.

Our Values:

Dream big — Be visionary, strategic, and open to innovation

Build great things — Work in service of our users, always improving and pushing higher

Take ownership — Take responsibility with bold decision-making and bias for action

Win like a sports team — Be trusting and collaborative while empowering others

Learn and grow fast — Never stop learning and iterate fast

Share our passion — Share ideas and practice enthusiasm and joy

Be user obsessed — Empathetic, inquisitive, practical

About the team

Goodnotes is looking to transform education and productivity using the latest technologies. We are working on helping students and teachers learn and teach more efficiently, and aim to achieve this by developing tools such as AI tutors, Classroom AI and more foundational technologies like subject-oriented handwriting recognition.

You will join a distributed team across Europe and Asia focusing specifically on growing revenue and user base for the Growth Marketing team. You will design and implement data-driven growth initiatives by working with the global marketing team and cross-functionally (eg. product management, engineering, customer service teams) across timezones. You will monitor and manage all ongoing marketing campaigns in China and develop insightful reports to ideate future initiatives and to share learnings with the wider team.

About the Role

We are looking for a motivated and results-driven Growth Manager to fast-track our growth in China. You will be our eyes and ears on the ground—shaping culturally relevant campaigns, spotting local trends, and collaborating with our global team to drive user acquisition and engagement. We’re seeking a marketing generalist who has a broad understanding of digital marketing—including brand, paid media, ASO, influencer marketing, and more—but also brings deep expertise in one core area. If you’re fluent in both Mandarin and English, live and breathe digital culture, and have a knack for turning insight into action, this role is for you. This is a fully remote position based in China.

Key Responsibilities

• Lead and execute local growth campaigns across digital and offline channels—including performance marketing, influencer activations, ASO initiatives, social media, content partnerships, offline events/activations, and local brand partnerships.
• Translate market insights and cultural trends into actionable, locally-relevant strategies that drive user acquisition, retention, and brand love.
• Work cross-functionally with global and regional stakeholders (including Legal, Customer Success, Product, Engineering, and Finance teams) to align marketing priorities, share insights, and present campaign strategies.
• Own relationships with local media, influencers, and ecosystem partners, identifying collaboration opportunities to amplify Goodnotes’ voice and build credibility and awareness.
• Identify growth opportunities and problem-solve independently, proposing creative and practical solutions even with limited resources or data.
• Manage project timelines, stakeholder expectations, and campaign performance metrics, continuously optimising for impact.
• Stay ahead of internet and platform trends, ensuring Goodnotes is always part of the conversation and relevant to our audience.

Who You Are

• Proficiency in Mandarin and English.
• 5+ years of experience in growth marketing or digital marketing, ideally in a consumer tech or mobile app environment.
• Based in Mainland China, with deep familiarity with Gen-Z culture, communities, and platforms (e.g., WeChat, Xiaohongshu, Douyin, Bilibili).
• A marketing generalist who understands the full spectrum of digital marketing—from paid media, brand, ASO, to influencer strategy—with deep expertise in at least one core area.
• A creative thinker who develops out-of-the-box ideas and translates them into impactful, engaging campaigns.
• Strong interpersonal and stakeholder management skills—able to build trusted relationships and influence cross-functional teams at all levels.
• A self-starter with strong execution and problem-solving skills, capable of identifying opportunities and driving continuous improvement without heavy oversight.
• Culturally tuned in, with a sharp instinct for what’s trending and what resonates with our core audiences.
• Adaptable and resilient, thriving in a fast-paced, evolving environment and able to shift gears quickly in response to market or business needs.
• Organised and resourceful—with a track record of delivering results under tight timelines and limited resources.

Bonus Skills

• Proven experience in organising and executing press events, media briefings, and thought leadership programmes to promote a product or a brand.
• Familiarity with tech start-up ecosystem.
• Experience with content management tools

The interview process:

• An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
• A role specific interview with a couple of team members from Growth Marketing team. 
• A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you as well as supporting you throughout your career at Goodnotes
• A panel interview asking behavioural questions round out company values

Note: Employment is contingent upon successful completion of background checks, including verification of employment, education, and criminal records.