Job Application for Brand Manager, Beboe (Activations) at Green Thumb

The Role

The Brand Manager, Beboe (Activations) will lead the development and growth of one or multiple brands within the Green Thumb family of brands. This position requires an experienced and high energy marketer who believes in the power of brands to deliver transformative products and experiences to meet consumer needs. With strong communication plus creative and analytical skills, the right candidate will leverage data-driven consumer and business insights to drive strategies for brand and product development, multi-channel distribution, and effective and break-through communications strategies to deliver sustainable profitable growth for our brands both nationally and at the local market level. This person should be passionate about Beboe’s role as a lifestyle brand to serve consumers in search of a luxurious experience through self-love.

As a Brand Manager at Green Thumb, you will bring your enthusiasm and team-first attitude to building sustaining brands in our fast-paced, emerging industry and will work collaboratively & cross-functionally with revenue, sales, retail, operations, quality, compliance, R&D, and external partners to deliver consistent, authentic brand experiences for our consumers in our fast-paced and growing organization. This position will have the potential for direct line leadership as our organization continues to grow.

This is a hybrid position and requires onsite work at our Chicago HQ office. This is not a 9am-5pm job. Hours will vary as events may take place at night and on weekends.

Responsibilities

Work directly with leadership team to strategize and execute on Beboe activations.
Develop and execute brand partnerships strategy in partnership with Senior Brand Lead + other members of the marketing org.
Develop, implement and manage annual brand plans in conjunction with Senior Brand Lead and Green Thumb’s long-term strategic plan, including brand positioning, product strategy, consumer and trade communications and promotions, and new product development.
Explore the media landscape for the cannabis category and pilot breakthrough communications programs to drive our brands forward.
Help lead new merchandising and apparel opportunities for the brand.
Manage internal creative and external agencies, along with collaborating with regional, local, and retail marketing teams and partners to develop best in class marketing campaigns, promotions, and partnerships.
Co-produce Beboe content; build and execute go-to-market strategy with said content.
Develop brand activation strategy and be able to travel and execute activations in key markets.
Support consumer and trade communications and promotions, including coordination with sales, retail, field marketing, and partners.
Establish and maintain brand budgets and key performance indicators that ensure brand health and growth targets are achieved effectively and efficiently.
Ensure that all elements of brand foundations and visual identity standards are kept intact. 
Coach, develop, and manage a team of Assistant Brand Manager(s) and/or Marketing Coordinator(s), pending team structure.

Qualifications

5+ years of progressive business experience with at least 3+ years in brand/marketing roles; luxury, fashion or similar experience preferred.
Experience working cross-functionally to translate brand strategies into company behaviors and company communications.
Ability to leverage critical consumer and business insights to inform brand plans. 
Experience leading brand/experiential activations.
Strong attention to detail and comfort with ambiguity.
Ability to work cross-functionally with operations, finance, and sales.
Experience directing and collaborating with internal and external partners (e.g., brand strategy, package design, research and promotion agencies) for brand development and execution.
Demonstrated skill in leading strong cross-functional teams.
Demonstrated success in an early stage and or rapidly growing business.
Exceptional organization and project management skills 
Bachelor’s degree in Marketing, Business, Management or a related field preferred
Strong writing, presentation, and verbal communication skills 
Demonstrated interest in and passion for cannabis. 
Demonstrated interest in and passion for luxury, fashion and/or similar field.

Additional Requirements

Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must possess valid driver’s license
Must be a minimum of 21 years of age

#LI-HYBRID

First Name

Last Name

Phone

Location (City)

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

What are your compensation expectations for this role?

Are you a former Green Thumb Industries (GTI) or RISE Dispensary employee who has been on the GTI payroll or has been employed by a GTI managed/affiliated business?

Select...

Internal candidates: please use the internal career site to submit your application.

How did you hear about this position?

Select...

Do you have any agreements from a prior employer that prohibits or restricts you from working at Green Thumb?

Select...

At Green Thumb, we believe in the "and beyond" when it comes to our team. Tell us about a time you acted in the "and beyond" in your job.

Will you require Visa sponsorship now or in the future?

Select...

Are you authorized to work in the United States?

Select...

Please confirm you are over 21 years of age.

Select...

Please review and respond to the following statement: By completing this application, I understand and represent: All information entered on this application or during the course of my employment is true and correct. Misrepresentation, omission, or concealment of information requested will be reason for dismissal if I am employed. Unless covered by a collective bargaining agreement, if I receive and accept an offer of employment, my employment is at-will.

Select...

What does luxury mean to you?

If you were referred by a current Green Thumb employee, please specify the full name of the person who referred you below.

Please enter only one name. If no name is entered, the referral source and bonus to the individual who referred you will not be honored.

Voluntary Demographic Questions

For government reporting purposes, we ask candidates to respond to the below race and gender self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self-identify as a person with a disability or a Veteran as a part of our commitment to diversity and inclusion. Identifying yourself as a Veteran or individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past.

How would you describe your gender identity?

Select...

Are you Hispanic/Latino?

Select...

How would you describe your racial/ethnic background?

Select...

Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities including mobility, communication (seeing, hearing, speaking), learning?

Select...

Are you a protected veteran or active member of the United States Armed Forces?

Select...

Brand Manager, Beboe (Activations)

The Role

Responsibilities

Qualifications

Additional Requirements

Apply for this job

Voluntary Demographic Questions