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Assistant Brand Manager

Chicago, Illinois, United States

This is a hybrid position and requires onsite work at our Chicago HQ office 2 days per week.

The Role 

At Green Thumb, continuous innovation is a key focus area as we seek to create the best product experiences for cannabis consumers.  As an Innovation - Assistant Brand Manager, Edibles & Specialty you will be critical in executing our innovation strategy across key product categories to turn innovation concepts into revenue-generating products that grow our business and delight both our trade partners and our consumers. Innovation in the edibles and specialty category may include expansion of existing product lines and the optimization of existing products.

The Innovation - Assistant Brand Manager, Edibles & Specialty works collaboratively & cross-functionally with creative services, operations, consumer insights, brand & commercial marketing, quality, compliance, and R&D. This role will involve hands-on management of key workflows in the early stages of the product lifecycle – we are looking for someone with high curiosity and an insatiable desire to create and innovate the edible/oral delivery of cannabis.

Responsibilities 

 

Strategy: 

  • Maintain intelligence on the market dynamics, including competitive landscape, market share, and environmental factors impacting GTI’s optimal product portfolio for assigned categories. 
  • Support the continued optimization of our innovation processes and systems. 

Execution: 

  • Assist development of the cross-functional business cases to validate new product ideas.
  • Support the cross-functional development of new formulations, including development of the technical brief, coordination of relevant internal and consumer sampling plans, and getting. approvals from key stakeholders. 
  • Support the cross-functional development of new packaging structures, including the briefing process, partnership with the packaging team, and approvals with key stakeholders. 
  • Support the packaging artwork development process for all market expansion projects. 
  • Manage all packaging workflows through our internal quality control system. 
  • Understand all state-specific regulations impacting formulations and packaging for clear guidance to both our R&D and creative/packaging partners prior to transition to local compliance resources. 

Qualifications  

  • Exceptional organization and project management skills; strong attention to detail is a must. 
  • Bachelor’s degree in marketing, operations, or a related field. 
  • 1-3+ years of progressive business experience; cannabis or CPG experience is a plus. 
  • Strong analytical skills and comfort with numbers. 
  • Strong writing, presentation, and verbal communication skills. 
  • Comfortable with ambiguity and able to effectively prioritize and pivot in a fast-paced environment. 
  • Strong product acumen; cannabis knowledge is a plus. 
  • Bachelor’s degree in marketing, operations, or a related field preferred. 

Additional Requirements 

  • Must pass any and all required background checks  
  • Must be and remain compliant with all legal or company regulations for working in the industry  
  • Must be a minimum of 21 years of age 

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$60,000 - $70,000 USD

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Voluntary Demographic Questions

For government reporting purposes, we ask candidates to respond to the below race and gender self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self-identify as a person with a disability or a Veteran as a part of our commitment to diversity and inclusion. Identifying yourself as a Veteran or individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past.

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