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Senior Content Creator

New York

At GREY,  we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents.

KEY RESPONSIBILITIES

What you’ll do:

  • Concept, edit and produce “made for social” videos through native storytelling.
  • Build bespoke social videos in both long and short form formats – tailored to specific social media platforms – that bring to life priority content themes and marketing initiatives.
  • Take a leading role in brainstorming, pitching and producing “made for social” videos + franchises, demonstrating subject matter expertise to create content that’s on-brand, on-trend and right-sized.
  • Capture content first-hand and/or work with internal and external production partners to establish a pipeline of social video content.
  • Evangelize and educate on topics relating to native social storytelling inside the agency and with our clients.
  • Partner with cross-functional teams with an emphasis on developing and executing best-in-class social video strategies, content and experiences for multiple audiences and products.
  • Remain current on latest creative trends globally. Stay curious about award shows, past and present case studies, production companies, and everything that is being created by some of the best people and companies in our industry. Only by gaining an understanding of what kind of work moves you and what it takes to get there, will you then be able to create work that moves others.
  • Stay on top of the latest technological advancements, including design software, digital tools, and platforms, to enhance creative processes and deliver innovative solutions
  • Be curious about pop culture, social media trends and your audience's interests and behaviors to infuse culturally relevant elements into briefs and campaigns. Bring the outside world into our work, so our brands can join the conversation.
  • Develop and refine your craft to achieve the highest level of creative excellence, setting a standard for impactful social content.

EXPERIENCE

  • Deep experience editing, producing, and publishing social-first video content, tailored for specific platforms (YouTube, Instagram, TikTok).
  • A track record of defining and implementing social video strategies at a platform level, inclusive of always-on pieces + repeatable content series.
  • Leverage social trends and data to identify brand opportunities and effectively influence client and internal stakeholders.
  • Manage multiple projects simultaneously, balancing priorities and ensuring timely delivery without compromising quality.
  • Guiding Jr. Team members on projects where necessary.
  • Take ownership of your workload and schedules, proactively organizing tasks and assisting junior teammates in planning for successful productions.
  • Present concepts effectively to clients and internal teams, delivering organized, professional pitches that inspire and engage.

 

WHO YOU ARE:

Creative: Putting together two things to create a third thing no one’s ever seen before

Productive: Acting on ideas to make things happen and get stuff done

Collaborative: Focused on the greater good versus personal gain

Adaptable: Ready and able to embrace change

 

The base salary for this position at the time of this posting may range from $90,000 to $100,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details

At GREY we believe that being diverse, equitable and inclusive means we will be a company where ideas reflect, connect to, and impact culture because we are a place where everyone can fully participate in the work of making our ideas creative, famous and therefore effective in the world. Where every person is valued for distinctive skills, experiences and perspectives. It is supported by committed leadership, studio values, behaviors, policies and procedures that promote a culture where everyone’s difference is valued.

GREY is a place where who you are - your race, ethnicity, nationality, age, physical and mental abilities, sexual orientation, gender/gender identity, religious beliefs, political beliefs, socioeconomic status, family status - will not cause disparity in your experience, but instead energizes your creativity and becomes an important and beneficial part of the work you do.

Please be aware of the possibility of recruiting fraud. GREY does not conduct interviews via instant messaging platforms and will never request personal financial information such as bank account numbers, credit card information, or payment of any kind during the hiring process. All legitimate communication will come from an official @GREY.com email address. If you suspect fraudulent activity, please report it to us immediately. Stay vigilant and protect your personal information.

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