Product Marketing Manager - Symmetry

About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy. 

About the Role:

Join Symmetry and become an indispensable part of our go-to-market (GTM) success. As a Product Marketing Manager, you will have the power to shape the narrative around our core platform and infrastructure. Drive GTM strategies, influence pricing models, and spearhead sales enablement to achieve unparalleled results. Lead successful product launches with data-driven go-to-market plans and showcase client success through impactful case studies. Stay ahead of the curve by conducting thorough market research and competitive analysis, and empower our sales team with top-tier collateral and training.

If you are a strategic thinker with a curiosity for understanding client needs and a proven ability to execute go-to-market strategies, Symmetry is the place where your aspirations will become reality.

About the Team:

The Marketing team at Symmetry is responsible for developing brand awareness and generating enterprise business-to-business demand for our payroll compliance solutions. Our team's mission is to drive substantial growth and establish Symmetry as a category-leading "infrastructure as a service (IAAS)" for payroll compliance. We are building a comprehensive enterprise marketing team, which includes demand generation, product marketing, digital marketing and online presence, sales enablement, analytics and reporting, and customer marketing.

Here’s what you’ll do day-to-day:

• Infrastructure & Core Platform Messaging: Communicate the value of Symmetry’s payroll compliance stack to build trust and drive differentiation. Develop a targeted messaging framework that connects Symmetry’s capabilities to our ICP. 
• Pricing & Packaging: Analyze market trends and customer needs to develop optimal pricing and packaging strategies that maximize revenue and market share.
• Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for new product launches and feature releases, including defining target audiences, crafting messaging, and coordinating cross-functional teams.
• Case Study Development: Identify and develop compelling client case studies that showcase the value and impact of our products. Work with clients to gather data and testimonials, and create engaging content for various platforms.
• Market Analysis: Conduct industry research and competitive analysis to identify opportunities and inform product strategy. Stay up-to-date on payroll industry trends and best practices.
• Sales Enablement: Create sales collateral and training materials that empower our sales team to effectively position and sell our products.
• Cross-Functional Collaboration: Collaborate effectively with product, sales, engineering, and other marketing teams to ensure alignment and execution of product marketing initiatives.
• Performance Measurement: Track and analyze key performance indicators (KPIs) to measure the effectiveness of product marketing campaigns and make data-driven recommendations for improvement.

Here’s what we're looking for:

• 5+ years of experience in product marketing, preferably in the HCM/Payroll and SaaS industry.
• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• Proven experience in product marketing, including messaging, positioning, pricing, packaging, go-to-market strategy, and case study development.
• Demonstrated ability to increase ACV and win rate for sales qualified leads.
• Strong understanding of SaaS business models and marketing principles.
• Excellent written and verbal communication skills, including the ability to create compelling content and presentations.
• Data-driven approach to decision-making, with experience using analytics tools to track and measure performance.
• Proficiency in marketing automation tools (e.g. HubSpot) and CRM systems (e.g., Salesforce) is a plus.

Our cash compensation amount for this role is targeted at $94,000/yr - $122,000/yr in Scottsdale & most major metro locations. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. 

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. 

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.

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