Sr Mgr ODM Program

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

The Senior Manager, ODM Program - Asia is a critical, high-impact role responsible for leading Hasbro's internal end-to-end ODM process across Asia. Serving as the internal control tower, this role works across Global Brand Marketing teams and the internal ODM team to translate approved opportunities into launch-ready programs with speed, discipline, and visibility.

This role owns project brief quality, program prioritization, cross-functional timelines, decision management, and commercialization readiness across Brand, Finance, QA, Supply Chain, Sourcing, and ODM Operations & Data. In close partnership with Sourcing, which leads supplier selection, onboarding, negotiations, and supplier performance management, this role ensures Hasbro is aligned internally and ready to bring ODM products to market successfully.

What You'll Do:

ODM Program Leadership & Portfolio Execution

• Own the internal end-to-end execution of assigned ODM programs from approved brief through commercialization readiness and launch handoff.
• Partner with Global Brand Marketing teams to define clear, high-quality project briefs that translate brand opportunities into executable ODM programs.
• Support ODM opportunity intake, prioritization, and portfolio decision-making by bringing clarity to timing, cost, feasibility, and readiness trade-offs.
• Drive integrated program timelines and critical path milestones across internal teams to keep projects moving at pace.
• Lead stage-gate reviews, decision forums, and escalation pathways to ensure timely alignment and forward momentum.

Cross-Functional Leadership & Decision Management

• Act as the central internal point of coordination across Global Brand Marketing, Sourcing, Finance, QA, Supply Chain, and ODM Operations & Data.
• Hold internal cross-functional teams accountable for deliverables, dependencies, and timing required to meet launch objectives.
• Represent program requirements, business priorities, and launch timing in cross-functional meetings and supplier reviews, in close partnership with Sourcing.
• Proactively identify and escalate risks that could impact speed to market, commercial readiness, cost, or margin.
• Drive pragmatic, well-informed decisions that balance business opportunity, timing, quality, and financial goals.

Commercial, Systems & Launch Readiness

• Partner closely with the ODM Operations & Data Manager to ensure item setup, BOMs, specifications, costing, packaging, and required commercial data are completed accurately and on time.
• Maintain visibility to commercialization readiness, sell-in readiness, and handoff into supply execution.
• Ensure internal readiness for launch by closing gaps that could delay product setup, customer readiness, shipment timing, or revenue recognition.
• Support clear program reporting, milestone tracking, and leadership visibility across the ODM pipeline.

Cost, Margin & Feasibility Alignment

• Partner with Finance and Sourcing to validate cost and margin targets for assigned programs.
• Surface cost, MOQ, tooling, feasibility, and timeline trade-offs early to support sound business decisions.
• Monitor program changes and assess their impact on launch timing, commercial viability, and margin realization.
• Help ensure programs are executed in line with approved business cases and launch plans.

Quality & Compliance Coordination

• Partner with Hasbro QA teams to ensure safety, quality, and compliance requirements are defined early and built into program plans.
• Coordinate internal issue resolution and corrective action follow-up with the appropriate functions.
• Help ensure readiness criteria are met before key commercialization and production milestones are approved.

What You'll Bring:

• Bachelor's degree in business, supply chain, engineering, operations, or a related field; or equivalent practical experience.
  10-15+ years of experience in program management, product development, commercialization, ODM/OEM environments, or manufacturing operations.
• Strong experience leading complex cross-functional programs in Asia from concept through launch readiness.
• Demonstrated ability to work effectively across Global Brand, Operations, Finance, QA, Supply Chain, and Sourcing teams in a matrixed environment.
• Solid understanding of product costing, BOM structures, tooling, development timelines, and commercialization processes.
• Strong judgment, communication, and escalation skills, with the ability to bring clarity and structure to complex, fast-moving programs.
• Excellent collaboration and stakeholder management skills, with the ability to influence decisions across regional and global teams.

Preferred Skills & Qualifications:

• Experience in toys, consumer products, consumer electronics, or other multi-SKU, fast-cycle industries.
• Experience working across Asia markets and with Asia-based ODM/OEM manufacturing environments.
• Familiarity with PLM, ERP, SAP, or similar enterprise systems.
• Strong analytical skills and the ability to connect operational execution to business and financial outcomes.
• Fluent English required; Cantonese and/or Mandarin would be an advantage.

Why It Matters:

• ODM is an important lever for speed, innovation, and profitable growth. In this role, you will help shape how ideas move through Hasbro's ODM pipeline-bringing the structure, pace, and cross-functional alignment needed to turn approved opportunities into launch-ready products for the market.

Employees may be eligible for annual and long-term incentives as part of their overall compensation package including:

• Health & Wellness: Medical, Dental, and Vision Insurance
• Time Off to Recharge: Paid Vacation & Holidays
• Financial Well-being: Generous 401(k) Match
• Life & Family Support: Paid Parental Leave
• Giving Back: Volunteer & Employee Giving Programs
• Level Up Your Skills: Tuition Reimbursement
• Exclusive Perks: Product Discounts & More!

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