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Principal UX Designer - Mobile

Mountain View, California, United States

Company Overview

ID.me is the next-generation digital identity network that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly log in across websites without having to create a new login or verify their identity again. 130 million members experience streamlined login and identity verification with ID.me at 16 federal agencies, 30 states, and 56 healthcare organizations. More than 600 consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships.

ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.

Principal UX Designer – Mobile Experiences

Location: Mountain View, CA

At ID.me, we are shaping the future of digital identity, facilitating efficient, transparent interactions between people and organizations. We are a design-led company that embeds UX at the heart of our product creation process to enable over 130 million individuals to securely control their credentials and data. By joining our team, you will be integral to crafting intuitive, secure mobile-first digital experiences for a diverse user base. With our "No Identity Left Behind" initiative, we emphasize inclusivity and access. You will also contribute to enhancing mobile capabilities for ID.me Shop, where our members enjoy exclusive discounts and cashback offers, making their online shopping experience more rewarding.

At ID.me, we are seeking an innovative and dynamic Principal UX Designer to help shape the future of digital identity with a mobile-first focus. This is an opportunity to be at the forefront of our product development process, directly partnering with product managers, engineers, data scientists, UX designers & researchers, and executive leaders to set visions and bring them to life. Our Principal UX Designer will possess a holistic mindset that leads our team in navigating and resolving complex mobile design challenges. You will be integral in enhancing our portfolio of mobile apps and driving the creation of world-class mobile solutions that balance our members' needs with business goals.

Your role as Principal UX Designer will extend beyond conventional design responsibilities. You will drive UX experimentation, mobile product innovation, and mentorship, having a profound impact on the customer experience. Your passion for user-centered mobile design, understanding of real users—their goals, aptitudes, experiences, needs, and motivations—will be key in transforming divergent ideas into cohesive, groundbreaking mobile experiences. You will actively engage in discovery sessions and translate mobile-specific UX strategies to key stakeholders. Beyond ideation and execution, you will also be responsible for managing your work queue and ensuring high-quality outputs, including developing and validating new ideas. At ID.me, you will have the platform to push boundaries, raise the bar, and truly make a difference.

Responsibilities

  • Architecting user-centered, mobile-first user experiences by synthesizing insights, business requirements, and technical limitations.
  • Steering the strategic and planning stages of mobile projects, championing innovative ideas underpinned by comprehensive research and a well-argued rationale.
  • Expeditiously and iteratively developing mobile user flows, wireframes, and prototypes, from low to high fidelity, along with detailed visual design specifications for mobile interfaces.
  • Independently solving problems of significant scope, complexity, and vagueness specific to mobile design challenges.
  • Advocating for mobile-specific user-centric design by proactively validating your designs with mobile user research and testing.
  • Showcasing mobile design work to UX, product, and engineering teams, as well as stakeholders and executive leadership.
  • Contributing to the development of mobile UX design guidelines and best practices at ID.me.
  • Actively mentoring and leading other designers in mobile UX design methodologies.
  • Collaborating strategically with cross-functional teams to deliver cutting-edge, mobile-first customer experiences.
  • Creating design artifacts such as mobile wireframes, process flows, high-fidelity comps, prototypes, and videos to articulate and implement your concepts.
  • Actively and responsibly championing for mobile customers, using direct feedback, user research, industry knowledge, and quantitative metrics to enhance and optimize mobile user experiences.
  • Utilizing your strong mobile-specific user-centered design skills and business acumen to turn abstract ideas into exceptional mobile design solutions at scale.
  • Nurturing a mobile design-centric culture by sharing best practices, advocating mobile-first design principles, and influencing product strategy.

Qualifications

  • A Bachelor's or Master's degree in UX design, interaction design, human-computer interaction, or related field.
  • A minimum of 10 years of experience in UX design, with at least 5 years focused on mobile applications and experiences.
  • A robust portfolio that includes mobile projects that have been shipped, demonstrating impactful mobile design work and leadership at the principal level.
  • Work demonstrating a strong foundation in user-centered mobile design processes and design thinking.
  • Extensive experience with mobile design tools and methods, such as wireframing, prototyping, user testing, and interaction modeling for iOS and Android platforms.
  • Proven track record of incorporating mobile-specific UX research into design principles and overall customer experience.
  • Demonstrated experience managing mobile UX design processes and fostering innovation in rapid mobile prototyping.
  • Extensive experience collaborating with engineering and product management teams on mobile development, and effectively incorporating their input and feedback.
  • Proficient in applying best practices for mobile user interface design, information architecture, and interaction design.
  • Substantial experience managing full life cycle design projects for mobile, from strategizing to execution.
  • A relentless passion for mobile design, innovation, and constant self-improvement.
  • Up-to-date with the latest mobile UI/UX standards, design trends, best practices, and technologies.
  • Demonstrable experience in creating mobile UI specifications and wireframes with the ability to move swiftly from concept to execution.

Preferred Qualifications

  • Experience working in a startup environment.
  • Demonstrated ability to strategically analyze and translate data into effective mobile design recommendations.
  • Hands-on experience with designing and prototyping in tools like Figma, specifically for mobile-first projects.
  • Deep-seated dedication to creating high-quality mobile products.
  • The ability to adapt and thrive amid changing priorities and demands.
  • Excellent oral and written communication skills, with a proven ability to work effectively within a team and independently.

At ID.me, we believe that an in-office culture fosters professional growth and development, mentorship, collaboration, and accelerated innovation. This position will be in-office based in Mountain View, CA. Working in an office together allows our culture to thrive and our team members to establish real connections with their coworkers and the opportunity for lifelong friendships. Our work is critical to protecting online identity and we’re confident that working together is how we’ll change the world.

 

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The annual base salary listed does include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role. 

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

Mountain View, CA Pay Range

$250,000 - $300,000 USD

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

ID.me participates in E-Verify.

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