Associate Director, Social Media

About impact.com
impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products—Performance (affiliate), Creator (influencer), and Advocate (customer referral)—unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands, including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics, rely on impact.com to power more than 225,000 partnerships that deliver measurable business results.

Your Role at impact.com:

We're hiring an Associate Director of Social Media to lead the execution of our global social presence. You'll report directly to the Director of Content and work closely with her to bring the social vision to life — translating strategy into content, systems, and results across channels.

You'll manage a team of social media managers based in Cape Town while being embedded in New York, where proximity to our office, clients, executives, and the creator economy gives you direct access to content opportunities that remote teams simply can't replicate.

This isn't a role for someone who schedules posts and reports on follower counts. It's for someone who understands that LinkedIn is where our buyers make decisions, that Instagram is where our creator community lives, and that social done right earns its place in how a B2B company grows.

What Makes This Role Different

You'll be in New York for a reason. Being embedded in New York means access to executives, clients, creators, and cultural moments that make field content possible. The creator economy has real density here—studios, agencies, events, talent. Your proximity to it is a strategic asset, not just a location requirement.

LinkedIn is your primary channel—and we mean it. Our buyers are VPs of Partnerships and Directors of Performance Marketing at enterprise companies. They're on LinkedIn making decisions about the tools and partners they trust. Your job is to make impact.com the company they think of first through content that earns that position.

We have a creator community worth activating. We have a significant organic creator following on Instagram (people who are already in our ecosystem or should be). Part of your job is thinking about how to serve that community in a way that creates value for creators and for the business simultaneously.

Who You Are

You're a player/coach. You execute the strategy with as much ownership as you help shape it. You're comfortable being the most senior person in the room on social and a student in a business strategy conversation.

You ask clarifying questions before you answer. You take notes. You give specific examples from work you've actually done, not hypotheticals about what you'd do. You think in content systems, not individual posts.

You've managed people through change, or you're honest about what that requires. You develop talent without overpromising. You build cross-functional relationships because you understand that social doesn't work in isolation.

You know the difference between content that performs and content that matters, and you know how to make the case for both.

What You'll Do:

Execution & Content

• Drive day-to-day content execution across LinkedIn, Instagram, and other active channels—maintaining brand consistency, editorial quality, and strategic alignment across every post
• Own the content calendar - coordinating with internal stakeholders, managing campaign launches, and balancing always-on content with high-impact moments
• Produce and direct field content from New York (executive interviews, client stories, creator profiles, and event coverage)
• Lead LinkedIn content as our primary B2B channel—content that builds credibility with professional buyers, not just engagement with followers
• Manage Instagram with a clear understanding of the two audiences it serves: brand buyers and the creator community
• Support executive thought leadership—working with senior leaders to develop content that reflects their authentic voice and expertise

Team Leadership

• Lead, mentor, and develop a team of social media managers based in Cape Town— managing across time zones with clear accountability and genuine investment in their growth
• Establish workflows, content standards, and governance that connect the social team to the broader marketing org
• Build cross-functional relationships with Content, Brand, Demand Gen, Product Marketing, Comms, and Research, so social amplifies the full marketing engine rather than operating in isolation

Performance & Reporting

• Define and track metrics that connect social activity to business outcomes, moving beyond vanity metrics toward measurement that means something to leadership
• Build transparent, defensible reporting that informs content decisions and demonstrates social's contribution to the business
• Collaborate with analytics and operations teams to connect social touchpoints to pipeline and revenue data
• Use performance data to test, iterate, and retire content that isn't earning its place

What You Bring:

• 5+ years in social media, with meaningful experience running LinkedIn as a primary channel (not just as one platform among many)
• Genuine fluency in the creator and influencer ecosystem. You understand how creators think, how brand partnerships work, and how to speak to both audiences on the same platform without losing coherence
• People management experience  - you've led a team, developed talent, and navigated the complexity of distributed or cross-functional work
• Business acumen - you connect content decisions to business rationale and can explain what your content is supposed to accomplish to senior leadership without reaching for follower counts
• New York (or nearby)presence - you're based in (near) or prepared to relocate to New York and work hybrid 2–3 days per week from our NYC office

NIce to Have:

• B2B or B2B-adjacent experience—SaaS, martech, creator commerce, partnership marketing, or any environment where your buyer is a professional making considered decisions
• Experience connecting social performance to business outcomes—any methodology that moves beyond engagement metrics toward pipeline or revenue contribution
• Experience managing distributed or global teams across significant time zones
• Executive thought leadership experience —ghostwriting, content development, and building a program that scales beyond one-off posts
• Familiarity with B2B-focused social management and analytics platforms

We Can Teach

• The full B2B measurement infrastructure—if you have the instinct and the curiosity, we have the internal support to build the technical foundation with you
• Deep B2B content playbook—if you understand how professional buyers think and you've worked in an adjacent world, the translation is learnable
• Platform and product knowledge—if you understand partnership marketing conceptually, the specifics come with time
• Experience managing global or offshore teams
• Experience supporting executive or founder-led social presence
• Familiarity with social listening, publishing, and analytics tools
• Background in partnerships, commerce, or B2B ecosystems

Why This Role Matters

Social is a critical brand, narrative, and growth lever for our business. This role will define how we show up

 

Salary Range: $130,000.00 - $150,000.00 per year, plus an additional 5% variable annual bonus contingent on Company performance and eligible to receive a Restricted Stock Unit (RSU) grant.

*This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Benefits and Perks: 

At impact.com, we believe that when you’re happy and fulfilled, you do your best work. That’s why we’ve built a benefits package that supports your well-being, growth, and work-life balance.

• Medical, Dental, and Vision insurance
• Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled 
• Flexible spending accounts and 401(k)
• Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.
• Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health.
• A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.
• Investing in Your Growth: We’re committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses.
• Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.
• Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses. 

impact.com is proud to be an equal-opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non-merit factors.

#LI-NewYork