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Director, Social Media

New York City

About impact.com
impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products—Performance (affiliate), Creator (influencer), and Advocate (customer referral)—unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands, including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics, rely on impact.com to power more than 225,000 partnerships that deliver measurable business results.

Your Role at impact.com:

We’re seeking a strategic, hands-on Social Media Director to lead and expand our global social media presence. This role is a true player/coach: you’ll set the strategy, create and ship content, and lead a growing team of social media professionals based in Cape Town.

You’ll be responsible for end-to-end social strategy across channels—brand, product, executive, and campaign-driven—while building scalable systems, strong creative standards, and clear performance metrics. This is a high-visibility role that partners closely with Brand, Content, Product Marketing, Comms, and Demand.

What You'll Do:

Strategy & Leadership

  • Own the global social media strategy aligned to brand, business, and go-to-market priorities
  • Act as a player/coach—setting direction while remaining hands-on in execution
  • Lead, mentor, and develop a team of 3 (with room to grow) based in Cape Town
  • Establish clear workflows, roles, and standards across regions and time zones
  • Translate company narratives into compelling social-first storytelling

Content & Execution

  • Oversee and contribute to daily content creation across LinkedIn, Instagram, Facebook, TikTok, and emerging platforms
  • Manage content calendars, campaign launches, and real-time moments
  • Ensure brand consistency, tone, and visual quality across all channels
  • Partner with internal teams to support product launches, events, executive thought leadership, and cultural moments
  • Balance always-on content with high-impact campaigns

Performance & Optimization

  • Define KPIs and success metrics across awareness, engagement, and influence
  • Analyze performance and turn insights into action—testing, learning, and iterating
  • Report on results to marketing leadership with clear recommendations
  • Stay ahead of platform changes, trends, and best practices

Collaboration & Influence

  • Partner closely with Brand, Comms, Content, Product Marketing, Demand, and Regional Marketing teams
  • Support executive social presence and thought leadership programs
  • Act as a trusted advisor on social media trends, risks, and opportunities

What You Bring:

  • 7+ years of experience in social media or digital marketing, ideally in B2B 
  • Proven experience owning global social strategy—not just execution
  • Prior people management experience; comfortable leading distributed teams
  • Strong content instincts with a portfolio that demonstrates strategic thinking and creative execution
  • Data-driven mindset with experience using analytics to guide decisions
  • Deep understanding of major social platforms and how brands win on each
  • Comfortable operating in fast-paced, high-growth environments
  • Clear communicator who can influence across levels and functions

Nice to Have

  • Experience managing global or offshore teams
  • Experience supporting executive or founder-led social presence
  • Familiarity with social listening, publishing, and analytics tools
  • Background in partnerships, commerce, or B2B ecosystems

Why This Role Matters

Social is a critical brand, narrative, and growth lever for our business. This role will define how we show up

 

Salary Range: $130,000.00 - $150,000.00 per year, plus an additional 5% variable annual bonus contingent on Company performance and eligible to receive a Restricted Stock Unit (RSU) grant.

*This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Benefits and Perks: 

At impact.com, we believe that when you’re happy and fulfilled, you do your best work. That’s why we’ve built a benefits package that supports your well-being, growth, and work-life balance.

  • Medical, Dental, and Vision insurance
  • Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled 
  • Flexible spending accounts and 401(k)
  • Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.
  • Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health.
  • A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.
  • Investing in Your Growth: We’re committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses.
  • Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.
  • Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses. 

impact.com is proud to be an equal-opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non-merit factors.




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