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Expression of Interest: Influencer Marketing Manager

Boston, MA

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We’re now on a mission to build the world’s first Social Revenue Platform.

Later will be the first inclusive platform where social media managers, influencer managers, and creators can come together to collaborate on content. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

As a trusted partner and go-to source for social media advice, we help create an engaged community for reliable performance and repeatable growth.

**Please note that we do not have a current headcount for this position, but we are always looking for talented candidates to consider for future opportunities on this team. If you are interested in joining our talent pool for the Influencer Marketing Manager role, please apply using this "expression of interest" posting!

We’re looking for a Program Manager to join our Professional Services team who is a proven strategic leader, with a passion for creativity and connectivity, possesses a curious & proactive mindset and has a desire to put strong, smart work out in the world to solve their client’s business objectives. You will be counted on for building and nurturing strong relationships with your accounts, providing consultative recommendations and solutions, and earning your seat as a trusted advisor to your customers. 

In this role, you'll get to:

  • Lead and execute strategy and campaigns for ~5-12 customers, including Fortune 500 and Mid-Market Brands,  spearheading the direction of all of your assigned accounts.
  • Be a blend between a project manager and relationship manager and be accountable for the success and outcomes off all customers that you oversee
  • Design influencer strategies for the brand, provide guidance, and report on influencer campaigns, optimizing campaigns for performance by analyzing the health of the influencer-facing experience on a regular basis
  • Become an expert in Mavrck’s platform to increase customer performance and adoption of Mavrck’s software and services
  • Build and deliver Strategic Business Reviews on a quarterly basis for your customers
  • Leverage internal organization tool (Teamwork) to both manage varying tasks, delegate effectively, and track time against tasks
  • Leverage internal Customer Success tool (Catalyst) to track brand health and performance
  • Leverage Salesforce to track customer account updates, calls, emails, and notes
  • Establish and nurture strong customer relationships, positioning yourself as a trusted advisor to your clients from onboarding to renewal
  • Manage contractual deliverables with high caliber service delivery, maintaining  customer budgets
  • Communicate regularly with brands via emails and regular meetings, providing the necessary services to successfully meet the customer’s KPIs, including updates on performance and delivery data-driven insights
  • Delegate tasks to junior team members focusing on quality control of client execution deliverables and regularly provide feedback on deliverables received 
  • Mentor junior team members through exemplifying best practices & proactively talking through learning opportunities in regards to client results 
  • Contribute to evolving best practices and documentation, acting as the voice of the customer and the voice of the influencer for internal product feedback
  • Complete trainings and participate in learning opportunities for your own professional development (when time is available outside of assigned tasks)
  • Meet Later’s expectations for productivity, quality, continuous improvement, and goal accomplishment

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. Candidates who identify with the following are encouraged to apply!

  • 5+ years of relevant experience in Influencer Marketing or influencer innovation, agency background a plus
  • Strong project management skills developed to ensure goals, KPI’s and defined business outcomes are achieved. Able to develop a strategy and ensure their team can then execute against that strategy
  • Demonstrated ability to act as a trusted advisor to their clients, showing you are able to make strategic and actionable recommendations to their customers that map to their business goals
  • Team player with a can-do attitude, willing to jump in and find solutions with minimal guidance; strong problem solving and analytical skills
  • Professional presence, confidence, and eloquence in client meetings and presentations 
  • Ability to use data to drive to solutions
  • Willingness to take action in the face of unknowns and ambiguity – a bias for action
  • Strong communication and collaboration skills, detail-oriented & organized
  • High degree of integrity, empathy and focus on “doing the right thing”
  • Strong relationship-building skills with internal and external stakeholders
  • Interested in digital marketing industry and trends
  • Ability to learn quickly and adapt, and manage priorities effectively

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. 

Additionally, all permanent team members are granted stock options and are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range: 

$90,000 - 97,000 USD plus bonus potential

Some perks of being on our team:

  • Flexible PTO: We want you to take the time off when you want or need to recharge! 
  • Learning & Development: We provide growth opportunities through training, coaching, mentorship programs, and workshops. 
  • Parental benefits: We offer parental leave top-ups, family forming support, and a life-transitions program to ensure you and your family are well supported when returning to work.
  • Healthcare: Our comprehensive benefits package includes health, dental, vision, STD & LTD, 401k contribution plans (US-based employees), and an Employee and Family Assistance Program to support the well-being of you and your family.
  • Employee Resource Groups: Belonging is an important part of doing your best work. These ERGs provide support and community for employees.

*Co-op team members are not eligible for company benefits.

Where we work

We hire into our hub cities of Boston, MA; Vancouver, BC; Vancouver, WA; Toronto, ON. We also have team members based remotely for select positions. We post our positions in the hub location(s) where we are open to having the successful candidate be located. 

Diversity, inclusion, and accessibility

We value diversity of thought; we are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

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