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Direct-to-Consumer Business Leader

Huntsville, AL

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations.  Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions.  Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment.  Join us and become a part of a company that is shaping the future of technology.  At LG, we strive to make Life Good for Everyone.  

What we can offer:

A crafted employee experience designed to foster professional growth, a focus on health & well-being and an internal community that will set you up for success.

The Opportunity:

We are looking for a results-driven Direct-to-Consumer Business Leader to help grow sales revenue and achieve key financial goals across multiple business categories. In this role, you will collaborate with LG’s Leadership Team to build comprehensive business plans and strategies for after-market sales, including Parts & Accessories (P&A) and LG Premium Care, our extended service plan (ESP).

You’ll play a critical role in identifying current challenges, proposing practical solutions, and recommending initiatives that optimize sales performance, enhance profitability, and drive long-term growth. If you are a strategic thinker with a passion for delivering results, we’d love to meet you!

Responsibilities: 

  • Team Leadership: Successfully manage and develop a team of Sales Planning professionals in support of LGEAI’s overall business objectives.
  • Pricing Strategy: Build a strategic pricing roadmap by sales channel for Parts & Accessories, ensuring a comprehensive and competitive approach.
  • Premium Care Partnership: Lead the growth of the Extended Service Plan (ESP) business, integrating warranty offerings into broader product promotions, enhancing direct marketing efforts through customer data, and improving data collection processes.
  • D2C Sales Management: Oversee direct-to-consumer (D2C) sales performance on LG.com, coordinating closely with LGEUS teams on platform development and enhancements.
  • Sales Channel Expansion: Identify and develop new sales opportunities to increase revenue and profit through new accounts for Parts & Accessories.
  • Strategic Planning & Partnership Management: Develop and implement strategies to increase ESP sales and profitability in partnership with external insurance providers; innovate and launch new programs to expand the ESP portfolio.
  • Cross-functional Collaboration: Partner closely with LG Sales and Marketing teams to drive alignment and maximize sales effectiveness.
  • Operational Coordination: Ensure seamless coordination across internal departments to support sales initiatives and meet KPIs.
  • Sales Channel Development: Establish and optimize various sales channels for Installation Parts to expand market reach.
  • Market Research & Pricing Strategy: Conduct market research to assess pricing competitiveness and customer sensitivity, adjusting ESP pricing strategies to maximize profitability.
  • Financial Reporting: Oversee financial reporting and analysis for both internal stakeholders and external partners.

 Qualifications / Education / Experience:

  • Bachelor’s degree or equivalent in a related field.
  • 5+ years of relevant experience in financial planning, project management, or strategic management, preferably within consumer electronics, appliance, or related industries.
  • Strong market research skills with the ability to analyze and interpret competitive data.
  • Proven ability to drive multiple projects simultaneously while collaborating with cross-functional stakeholders.
  • Excellent data analysis skills, including a strong understanding of statistics and quantitative data interpretation.
  • Strong problem-solving skills, critical thinking ability, and a positive, solution-oriented attitude.
  • Exceptional interpersonal skills for navigating sensitive issues, ambiguous situations, and organizational change.
  • Proficiency in Microsoft Office applications, including advanced Excel and PowerPoint skills.
  • Experience with data visualization tools (Power BI, Tableau, or Google Looker Studio preferred).
  • Experience with ERP systems, specifically SAP Business Objects Web Intelligence.
  • Bilingual in English and Korean (preferred).

 

 

Recruiting Range

$125,000 - $149,000 USD

Benefits Offered Full-Time Employees:

  • No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
  • Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
  • Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.  
  • Performance based Short-Term Incentives (varies by role).
  • Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
  • Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
  • Group Rate Life and Disability Insurance.

Benefits Offered Temporary/Contractors:  

  • Eligible for the relevant benefit programs offered through our partner agencies.

Privacy Notice to California Applicants

At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.

In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.

 

 

 

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