Senior Product Manager - Web

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most, with a range of services including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 83.7 million monthly active users (MAU), as of May 2025 across more than 170 countries. 

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About the Team

Come join our fast-growing Web team at Life360! This team is responsible for Life360.com and the web-based components of our product experience. We work at the intersection of product and marketing, partnering closely with our Growth, Sales, and Marketing teams to reach new users and drive business goals through our website. As the Senior Product Manager for Web, you’ll be the driver of Life360’s web roadmap, leading the development of features and campaigns that engage and delight our members. The Web team’s work is critical to delivering a seamless cross-platform experience for our millions of families worldwide, complementing our mobile app and ensuring Life360 continues to grow and deliver value to the people who rely on us every day

About the Job

We’re looking for an experienced Senior Product Manager – Web to join Life360 and take our web experience to the next level. In this role, you will ensure Life360’s web presence is best-in-class for both attracting new customers and serving our existing members. You will collaboratively define the product strategy and execution for Life360.com – optimizing user journeys from first visit through sign-up, purchase of hardware products and subscriptions, and ongoing engagement. You’ll also lead the development of web-based features that integrate with our mobile apps (such as membership management and first-party billing flows), delivering solutions that are seamless, secure, and user-friendly. This is a highly cross-functional role, where you collaborate with Design, Engineering, Data, Marketing, and Customer Support to develop and launch features that drive real impact for families and for the business. If you are passionate about building consumer web products that make a meaningful difference in people’s lives and love working on both growth and user experience, this role is for you!

The US based salary range for this position is $139,000 to 204,500. The Canada-based salary range for this position is 163,500 to 192,500 CAD. We take into consideration an individual's background and experience in determining final salary- therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• Own the Web Product Roadmap: Define and drive the product roadmap for Life360.com and web-based features, aligning initiatives with company goals and member needs. You’ll prioritize a backlog of improvements, new features, and optimizations that enhance the website’s effectiveness as a growth and engagement channel.
  
  
• Lead Cross-Functional Execution: Lead a cross-functional team of engineers, designers, and analysts to plan, build, and launch enhancements to Life360’s website and web ecosystem, from concept and design through to launch and iteration, delivering innovative solutions that elevate the user experience and drive conversion and retention
  
  
• Partner Across Teams: Build strong partnerships with stakeholders across the organization – including Marketing, Sales, Engineering, and Customer Success – to ensure web initiatives are coordinated and support cross-functional campaigns and objectives. You’ll collaborate on growth campaigns, product launches, and other programs to maximize the impact of Life360.com in achieving business goals
  
  
• Develop Web-Based Features for Our Members: Work closely with mobile product teams to develop and maintain web components that our mobile app users rely on, such as account management pages and subscription billing flows. Ensure these web experiences are seamless, secure, and provide a best-in-class user experience that complements our mobile app.
  
  
• Data-Driven Optimization: Utilize data and analytics to continually improve the website. You will define success metrics for web features, monitor performance (e.g. traffic, conversion rates, funnel metrics), and identify opportunities for improvement. By leveraging A/B testing and user feedback, you’ll iterate quickly to optimize landing pages, signup flows, and other key touchpoints.
  
  
• Champion the User: Bring a deep empathy for our users (families) and advocate for their needs in every web initiative. You will conduct or utilize user research and usability testing for web features, and ensure that we are delivering value to our members at every step. Ultimately, you’ll be the voice of the user for our web platform, ensuring that we build delightful, easy-to-use web experiences that keep families safe, connected, and engaged.
  
  

What We’re Looking For

• Product Management Experience: 3–5 years of product management experience in consumer tech, with a significant focus on web-based commerce products or digital platforms. You have managed consumer-facing web stores and products through full lifecycles – from strategy and roadmap definition to execution and launch.
  
  
• Customer-Focused & Data-Driven: Demonstrated ability to synthesize user needs and data insights into actionable product decisions. You prioritize based on impact and evidence, using web analytics, A/B testing, and user research to inform your choices. Experience with tools like Google Analytics, Amplitude, or similar is a plus
  
  
• Track Record of Delivering Results: Proven success in driving growth or engagement outcomes through web product improvements. You can point to projects you’ve led that materially improved key metrics (e.g. sign-up conversion, checkout completion, retention) and delivered significant user value.
  
  
• Web Domain Knowledge: Solid understanding of web technologies and best practices for building modern, user-friendly websites. While you don’t need to be an engineer, you are comfortable discussing things like responsive design, CMS platforms, web analytics, site performance, and can work effectively with engineers on implementation details. Experience with e-commerce or subscription billing flows on the web is a requirement, and experience with platforms such as BigCommerce, Kibo, Magento, or Salesforce is a plus.
  
  
• Collaboration & Communication: Excellent communication and stakeholder management skills. You’re adept at coordinating across different teams, getting everyone on the same page, and keeping leadership informed. You can clearly articulate product vision and requirements in writing and in person, inspiring others to execute on the strategy
  
  
• Agility & Ownership: A self-starter mentality with strong organizational skills. You thrive in a fast-paced, agile environment and can juggle multiple priorities. You take ownership of challenges and drive projects forward with high intensity and high impact, rallying teams to deliver results.
  
  
• Passion for Our Mission: A genuine enthusiasm for Life360’s mission and products. You care about building products that make families’ lives safer and easier, and that passion shows in your work. You embody Life360’s values – you’re a good person, you communicate directly and respectfully, you put members before metrics, and you do whatever it takes to make an impact (more on our values below!).

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer Week-long Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!