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Senior Account Executive, Lifestyle

NYC/HYBRID

Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. 

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

We are a collaborative mid-sized agency with an immediate opportunity for a Senior Account Executive to join our growing Consumer Lifestyle team in a hybrid role that spans PR, social and digital!

This is an excellent growth opportunity to be a key driver of client programs, build upon connections in the industry, and collaborate with a growing team. All candidates should bring at least 4-5 years’ experience and ideally expertise in lifestyle or CPG industries helping to manage the day-to-day on multiple accounts, as well as mentoring and managing a team.

Some things to know about us: 

  1. Team is everything. We pride ourselves on being ego-less (or close to it). If you like being part of a supportive and selfless group of people, there’s a good chance you’ll be a fit.
  2. Curiosity is rewarded. If you love to read, consume media, do cool things and SHARE, we’d love to chat
  3. We take our jobs very seriously, but we do not take ourselves very seriously. If you do not have a sense of humor, please don’t apply

Day-to-day Responsibilities:

  •   Deliver excellent client service and strong account/project management
  •   Strong logistical leadership experience managing projects with many workstreams/moving pieces
  •   Help ideate and develop strategic plans/programs, including but not limited to large-scale  product launch moments, earned media strategies, social + influencer campaigns, VIP gifting activations, strategic partnerships and more
  •   Drive significant earned media coverage + experience pitching, with a focus on fostering impactful editorial relationships and converting to meaningful coverage opportunities. Where appropriate, also bring tastemaker/industry/category contacts to the table (e.g., experts)
  •   Serve as day-to-day client point person on assigned accounts, juggling multiple projects and deadlines, leading calls, has a strong email correspondence, etc.
  •   Lead management of influencer relations from ID to vet to contract and content management 
  •   Oversee and execute client projects (events, launches, etc.) soup-to-nuts, managing budgets, timetables, logistics, status updates, reporting, and junior staff as needed
  •   Review press strategies, materials and lists developed by more junior staff and provide them with thoughtful feedback/direction/counsel to help them grow 
  •   Developing social calendar and content strategies and managing community managers
  •   Driver of PR, social and influencer measurement for client-facing reporting
  •   Keep a pulse on culture and proactively bring new ideas to the team and clients           
  • Share ideas and ways to drive buzz for clientele that tap into cultural zeitgeist
  •   Assist in interviewing and hiring of interns 
  •   Support and contribute to new business efforts as needed 
  •   Direct and manage the work of AE’s, AAE’s, AC’s and interns across PR + digital 

What You’ll Bring:

  •   Bachelor’s degree or equivalent
  •   Minimum 4 years demonstrated experience in agency environment - Experience working in an IAT setting is a bonus
  •   Experience managing 1-3 direct reports
  •   Experience working on large scale events/activations in a day-to-day driver position
  •   Proven ability to effectively organize multiple deadlines across accounts and teams
  •   Positive and flexible attitude
  •   Proactive and curious mindset
  •   Experience handling community management and publishing for a brand(s) 
  •   Experience creating and executing social media strategies at brand level and campaign level, including social media copywriting and content calendar creation
  •   Savvy with social media measurement, has conducted ongoing reporting (weekly, monthly) and packaging it into client-facing report 
  •   Strong analytical skills and experience tracking and interpreting data. Curious mindset to dive into the “why” behind data and program results  
  •   Strong writing skills (social media writing a plus)
  •   Experience in influencer relations – from identifying influencers to negotiating & contracting, writing briefs and management of the content & review processes 
  •   Ability to work independently and collaboratively in a team environment and manage multiple accounts/address multiple client needs
  •   Keep abreast of industry trends and Experience in client management 
  •   Good at time and project management (administratively sound) with ability to meet deadlines
  •   Has a finger on the pulse of pop culture, trends, entertainment, and news - a culture fiend who regularly presents fresh, proactive ideas to clients
  •   Strong knowledge of core social channels and how to use for client programming such as Facebook, Instagram, Twitter, and LinkedIn; including content calendar writing, organic and paid programming is a plus
  •   Expert-level project management skills
  •   The ideal candidate will have a solid foundation in lifestyle consumer marketing specifically:  traditional public relations, large integrated programming, social strategy, and influencer marketing (paid and organic)
  •   Is intrinsically motivated, takes ownership of projects and follows them through to the end
  •   Can stay centered and work effectively in a fast-moving environment
  •   Note: Travel may be required from time-to-time

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

  • A workplace that’s alive with courage, ideas, respect and humanity
  • Professional growth and development programs to help advance your career
  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
  • Salary: $66,000 – 80,000
  • (New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

Location: Remote or in the New York office

Our Flexible Work Policy: 

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event. 

For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together. 

If you plan on working remotely, we can accept applicants from the following states:

Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, and Washington D.C.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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